Mini
Content Marketing comparison of websites for about.att.com
sophos.com
mailchimp.com
lifewire.com
brocade.com
about.att.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | about.att.com | lifewire.com | sophos.com | mailchimp.com | brocade.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | about.att.com | lifewire.com | sophos.com | mailchimp.com | brocade.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,102,060 | 4,686,854 | 9,567,917 | 56,017,271 | 1,502,060 |
| Number of Referring Domains (Content Popularity) (day) | 12,548 | 60,413 | 47,416 | 250,469 | 6,330 |
| Number of URLs found in the index (day) | 20,826 | 81,197 | 978,749 | 954,954 | 726,039 |
| Number of IPs that refer to domain (day) | 9,242 | 44,200 | 36,261 | 137,261 | 4,694 |
| Number of subnets that refer to domain (day) | 6,876 | 26,665 | 24,573 | 59,209 | 4,021 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 103 | 824 | 735 | 1,123 | 49 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 392 | 53,532 | 10,047 | 49,198 | 756 |
| Number of governmental and .gov - related domains that refer to domain (day) | 46 | 73 | 96 | 376 | 10 |
| Number of government and .gov - related external backlinks that link to domain (day) | 454 | 244 | 115,115 | 31,222 | 68 |
| The exact number of educational domains that refer to domain (day) | 93 | 581 | 492 | 537 | 35 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 363 | 5,252 | 6,388 | 26,496 | 676 |
| The exact number of government domains that refer to domain (day) | 43 | 45 | 37 | 129 | 7 |
| The exact number of government links that refer to domain (day) | 426 | 113 | 343 | 5,089 | 44 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 6 | 1 | 3 | 1 |
| The number of outgoing links for this domain (day) | 4 | 7 | 1 | 3 | 5 |
| Average number of internal links for domain (day) | 24 | 41 | 28 | 17 | 41 |
| Link Strength of Referring Domains (Content Popularity) (day) | 59 | 67 | 62 | 75 | 37 |
| Authority of Referring Domains (Content Popularity) (day) | 67 | 74 | 74 | 81 | 38 |
| TrustMetric value for domain (day) - Majestic metric | 67 | 74 | 74 | 81 | 38 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title AT&T News, Wireless and Network Information | AT&T Newsroom |
|
| Desktop speed score | 38 |
|---|---|
| Mobile speed score | 36 |
| Mobile usability score | 99 |
| Number of all page resources | 173 |
| Number of static page resources | 94 |
| Number of JS page resources | 38 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 28 kb |
| HTML response weight | 97 kb |
| CSS response weight | 306 kb |
| Images response weight | 1492 kb |
| JS response weight | 2398 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://about.att.com/content/dam/snrprivate/2016/October%202016/crowd_5g_innovation_1x1.jpg
http://about.att.com/content/dam/snrprivate/2017/July%202017/FirstNet%20Virginia%20207x243.jpg
http://about.att.com/content/dam/snrprivate/2017/July%202017/family_watching_tv_1x2.jpg
|
|
Cache (mobile) by setting expiry date for http://about.att.com/content/dam/snrprivate/2016/October%202016/crowd_5g_innovation_1x1.jpg
http://about.att.com/content/dam/snrprivate/2017/July%202017/FirstNet%20Virginia%20207x243.jpg
http://about.att.com/content/dam/snrprivate/2017/July%202017/family_watching_tv_1x2.jpg
|
|
Minify your CSS files (desktop) http://about.att.com/etc/designs/snr/clientlibs/css/main.css - 19.7KiB (23%)
http://about.att.com/etc/designs/snr/clientlibs/css/rwd_gbl_corp_nav.css - 4.1KiB (32%)
https://www.att.com/Common/global/css/about_us/gbl_corp.css - 2.8KiB (18%)
|
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Minify your CSS files (mobile) http://about.att.com/etc/designs/snr/clientlibs/css/main.css - 19.7KiB (23%)
http://about.att.com/etc/designs/snr/clientlibs/css/rwd_gbl_corp_nav.css - 4.1KiB (32%)
https://www.att.com/Common/global/css/about_us/gbl_corp.css - 2.8KiB (18%)
|
|
Minify HTML files (desktop) http://about.att.com/category/all_news.html - 17.8KiB (24%)
http://edge.sharethis.com/share5x/index.37b4b85c83ff6e0b734bb117f0024eb0.html - 531B (13%)
|
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Minify HTML files (mobile) http://about.att.com/category/all_news.html - 17.8KiB (24%)
http://edge.sharethis.com/share5x/index.37b4b85c83ff6e0b734bb117f0024eb0.html - 531B (13%)
|
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Minify JavaScript files (desktop) http://about.att.com/etc/clientlibs/foundation/jquery.js - 109.3KiB (45%)
https://www.att.com/scripts/satellite/prod/8bb7555f31d461fe2aef4e2d53a11a03e7f9a04c/scripts/satellite-567046aa64746d0712008254.js?edfe98b4 - 13.8KiB (53%)
https://www.att.com/scripts/satellite/prod/8bb7555f31d461fe2aef4e2d53a11a03e7f9a04c/scripts/satellite-567046aa64746d0712008241.js?24490fc2 - 6.7KiB (50%)
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Minify JavaScript files (mobile) http://about.att.com/etc/clientlibs/foundation/jquery.js - 109.3KiB (45%)
https://www.att.com/scripts/satellite/prod/8bb7555f31d461fe2aef4e2d53a11a03e7f9a04c/scripts/satellite-567046aa64746d0712008254.js?edfe98b4 - 13.8KiB (53%)
https://www.att.com/scripts/satellite/prod/8bb7555f31d461fe2aef4e2d53a11a03e7f9a04c/scripts/satellite-567046aa64746d0712008241.js?24490fc2 - 6.7KiB (50%)
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Optimize image files (desktop) http://about.att.com/content/dam/snrprivate/2017/July%202017/FirstNet%20Virginia%20207x243.jpg - 591.3KiB (98%)
https://pbs.twimg.com/media/DEo9UP-XYAEcof5.jpg:small - 30KiB (36%)
http://about.att.com/content/dam/snrprivate/2017/July%202017/oracle_1x1.jpg - 15.6KiB (50%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 463.
- The competing domain mailchimp.com has achieved a score of 1090
Content
- It is very likely that you can register and open a user account on the competitors website "sophos.com".
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "272:207".
- The competitor sophos.com has achieved a value of 9567917 for the metric: "Number of incoming backlinks (daily value)".
- The competitor sophos.com has achieved a value of 36261 for the metric: "Number of referring domains from different IPs (daily value)".
- The competitor sophos.com achieved a value of 6388 for the metric: "Number of backlinks from .EDU domains (daily value)".
Social media
- Facebook gives the category Campus Building for the domain brocade.com.
- 20% of this group of domains has a Google+ account.
- 60% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter fans belonging to the competitor brocade.com tweet account is 46091 (since the last update).
Seo
- The URL https://about.att.com/sites/broadband is the most common search engine result in our search engine rankings
- The URL https://www.sophos.com/de-de/products/free-trials.aspx is the most frequent url in our search engine rankings, which belongs to the competitor sophos.com
- In the search engine rankings below, the average position for the competitor lifewire.com is: 54.
- The competitor sophos.com should get at least 207461 visitors from the search engine per month.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The entire CSS files of the main domain homepage weighs 306 kb.
- The desktop version of the website brocade.com had 47 points scored at Google Insights.
- On the homepage, belonging to lifewire.com 1 CSS files can be identified.
- The mobile version of the competitor sophos.com achieved 39 points for the server response and website loading times in the Google Insights test.
- The competitor sophos.com website could compress the JS file https://www.sophos.com/WebResource.axd?d=KC9CXtv0LwWT0F6Rbo3BL6_32xgVMXTPfsqGApNPDVBRpQ1CvxPg7UipW14gvs0GTP2-6SM0M69GzoiVP3p0CfkGja41&t=635875509181218729 and save 619B kb (14%).