Mini
Content Marketing comparison of websites for activekids.com
babycenter.com
activekids.com
teamusa.org
active.com
virginia.org
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | activekids.com | babycenter.com | active.com | teamusa.org | virginia.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | 240 | x | x | x | x |
| Instagram followers | 868 | x | x | x | x | |
| Instagram following (account is following) | 23 | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | activekids.com | babycenter.com | active.com | teamusa.org | virginia.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,668,844 | 3,437,376 | 18,403,308 | 14,000,827 | 2,125,072 |
| Number of Referring Domains (Content Popularity) (day) | 1,145 | 50,417 | 56,930 | 29,644 | 10,295 |
| Number of URLs found in the index (day) | 1,460,756 | 6,598,577 | 2,489,435 | 290,582 | 300,286 |
| Number of IPs that refer to domain (day) | 922 | 33,751 | 34,372 | 19,351 | 7,252 |
| Number of subnets that refer to domain (day) | 806 | 20,518 | 20,299 | 13,105 | 5,252 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 7 | 294 | 656 | 494 | 100 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 12 | 2,437 | 24,957 | 15,667 | 642 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | 63 | 238 | 109 | 75 |
| Number of government and .gov - related external backlinks that link to domain (day) | 5 | 218 | 46,006 | 877 | 7,417 |
| The exact number of educational domains that refer to domain (day) | 7 | 202 | 606 | 474 | 97 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 12 | 1,826 | 24,410 | 15,351 | 639 |
| The exact number of government domains that refer to domain (day) | 3 | 37 | 222 | 103 | 75 |
| The exact number of government links that refer to domain (day) | 5 | 88 | 45,899 | 828 | 7,417 |
| Average number of outgoing links to unique domains for that domain (day) | 5 | 18 | 1 | 19 | 12 |
| The number of outgoing links for this domain (day) | 22 | 19 | 4 | 22 | 14 |
| Average number of internal links for domain (day) | 34 | 232 | 7 | 83 | 92 |
| Link Strength of Referring Domains (Content Popularity) (day) | 52 | 52 | 61 | 61 | 56 |
| Authority of Referring Domains (Content Popularity) (day) | 52 | 71 | 70 | 71 | 66 |
| TrustMetric value for domain (day) - Majestic metric | 52 | 71 | 70 | 71 | 66 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Find Fun Activities & Things to Do with Kids - Arts, Crafts, Classes, & Lessons | ACTIVEkids |
|
| Desktop speed score | 70 |
|---|---|
| Mobile speed score | 51 |
| Mobile usability score | 99 |
| Number of all page resources | 178 |
| Number of static page resources | 53 |
| Number of JS page resources | 59 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 46 kb |
| HTML response weight | 211 kb |
| CSS response weight | 892 kb |
| Images response weight | 415 kb |
| JS response weight | 2778 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://activekids.com/
http://www.activekids.com/
https://www.activekids.com/
|
|
Cache (desktop) by setting expiry date for https://euwest-match.deepintent.com/usersync/108/
https://forms.mailmunch.co/sites/372214
https://ig.active.com/ig.track.js
|
|
Cache (mobile) by setting expiry date for https://euwest-match.deepintent.com/usersync/108/
https://forms.mailmunch.co/sites/372214
https://ig.active.com/ig.track.js
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify your CSS files (desktop) https://marketinghub.active.com/css/ads/sidebar-ads.css?190127220921 - 160B (13%)
|
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Minify your CSS files (mobile) https://marketinghub.active.com/css/ads/sidebar-ads.css?190127220921 - 160B (13%)
|
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Minify JavaScript files (desktop) https://ig.active.com/ig.track.js - 3.1KiB (59%)
https://ig.active.com/ig.loader.js?v=1.0.1 - 1.9KiB (59%)
https://ig.active.com/ig.main.js?a3ig=null&a3=null - 1.1KiB (33%)
|
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Minify JavaScript files (mobile) https://ig.active.com/ig.track.js - 3.1KiB (59%)
https://ig.active.com/ig.loader.js?v=1.0.1 - 1.9KiB (59%)
https://ig.active.com/ig.main.js?a3ig=null&a3=null - 1.1KiB (33%)
|
|
Optimize image files (desktop) https://content.active.com/Assets/Active.com+Content+Site+Digital+Assets/Kids/Articles/10+Harmless+April+Fools$!e2$!80$!99+Day+Pranks/goggly+eye+lunch-front.jpg - 42.1KiB (90%)
https://content.active.com/Assets/Active.com+Content+Site+Digital+Assets/Kids/Articles/Active+Spring+Break+Staycation/kids+at+the+pool-front.jpg - 38.5KiB (89%)
https://content.active.com/Assets/Active.com+Content+Site+Digital+Assets/Kids/Articles/Kids+to+Cook/kids+cooking-front.jpg - 26.5KiB (85%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 600.
- The competing domain teamusa.org has achieved a score of 589
Content
- The word or combination of words with the best median result regarding the frequency is kid (based on first 10 subpages of examined domain).
- The word or combination of words with the lowest median result regarding the frequency is lacrosse soccer (based on first 10 subpages of examined domain).
- Competitor babycenter.com has reached a value of 50417 for the metric: "Number of referring domains (daily value)".
- The competitor babycenter.com achieved a value of 1826 for the metric: "Number of backlinks from .EDU domains (daily value)".
- Competitor babycenter.com has reached a value of 19 for the metric: "Number of outgoing links".
Social media
- The domain active.com has an Instagram account.
- 0% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
- On Facebook, the main domain is followed by 35090 fans.
- The number of Instagram Following for the main domain is 24 (since the last update).
Seo
- This free report has been updated for the competitor active.com on 2020-01-27.
- The URL https://www.activekids.com/toronto-on/technology/camp/august-21-25-inventlab-2017 occurs most frequently in the search engine results.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 55259 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 110517.
Server
- The competitor`s babycenter.com size of the website should reach 4,710,000 pages.
- Graphic files (on the homepage of the competitor virginia.org) have a size of 4751 kb.
- The CSS file on the competitor teamusa.org http://www.teamusa.org/Content/css/main/Common/fonts.css could be compressed to save 34% - 610B kb.
- The server of the main domain responded within0 seconds.
- On the homepage of the main domain 5 CSS files can be identified.