Mini Content Marketing comparison of websites for adafruit.com

explainthatstuff.com

80%
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adafruit.com

20%

exp-tech.de

19%
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seeedstudio.com

16%
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watterott.com

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric adafruit.com exp-tech.de watterott.com explainthatstuff.com seeedstudio.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric adafruit.com exp-tech.de watterott.com explainthatstuff.com seeedstudio.com
Number of Referring Backlinks (Content Popularity) (day) 8,048,024 52,468 252,009 316,711 1,539,381
Number of Referring Domains (Content Popularity) (day) 30,966 1,126 2,034 10,588 9,328
Number of URLs found in the index (day) 938,025 67,104 1,921,404 18,635 225,615
Number of IPs that refer to domain (day) 23,605 1,022 1,571 7,728 7,648
Number of subnets that refer to domain (day) 15,856 870 1,301 5,391 6,090
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 344 6 6 104 74
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 10,575 8 196 830 1,453
Number of governmental and .gov - related domains that refer to domain (day) 7 x x 9 2
Number of government and .gov - related external backlinks that link to domain (day) 15 x x 15 9
The exact number of educational domains that refer to domain (day) 253 4 3 62 46
Number of Backlinks from .EDU Domains (Content Popularity) (day) 7,131 5 190 689 1,396
The exact number of government domains that refer to domain (day) 7 x x 8 x
The exact number of government links that refer to domain (day) 15 x x 14 x
Average number of outgoing links to unique domains for that domain (day) 4 5 5 1 1
The number of outgoing links for this domain (day) 5 5 5 2 1
Average number of internal links for domain (day) 94 218 69 4 56
Link Strength of Referring Domains (Content Popularity) (day) 66 37 39 49 55
Authority of Referring Domains (Content Popularity) (day) 32 19 49 36 25
TrustMetric value for domain (day) - Majestic metric 32 19 49 36 25

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Adafruit Industries, Unique & fun DIY electronics and kits
Desktop speed score 75
Mobile speed score 52
Mobile usability score 100
Number of all page resources 27
Number of static page resources 16
Number of JS page resources 12
Number of styles (CSS) page resources 3
Total request weight 5 kb
HTML response weight 7 kb
CSS response weight 343 kb
Images response weight 1 kb
JS response weight 710 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://adafruit.com/
https://adafruit.com/
https://www.adafruit.com/
Cache (desktop) by setting expiry date for
https://www.googletagmanager.com/gtm.js?id=GTM-PRPXBQ6
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/1720153058307192?v=2.7.19
Cache (mobile) by setting expiry date for
https://www.googletagmanager.com/gtm.js?id=GTM-PRPXBQ6
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/1720153058307192?v=2.7.19
Speed up server response time
Response time in 0.25 seconds

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 672.
  • The competing domain watterott.com has achieved a score of 548

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is seeed studio (based on first 10 subpages of examined domain).
  • The competitor "watterott.com" probably has a legal disclosure subpage.
  • The term quot only appears on this website and not on the websites of the competition.
  • Competitor explainthatstuff.com has achieved a value of 104 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • The competitor explainthatstuff.com has achieved a value of 9 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".

Social media

  • 60% of this group of domains has a Facebook account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter tweets belonging to the competitor seeedstudio.com tweet account is 13720 (since the last update).
  • The number of Twitter fans belonging to the competitor seeedstudio.com tweet account is 42060 (since the last update).
  • The number of Twitter Following for the competitor seeedstudio.com tweet account is 1228 (since the last update).

Seo

  • Of all the URLs found in the domain exp-tech.de, "https://www.exp-tech.de/blog/arduino-tutorial-servo" is the most frequently found URL in the search results.
  • The competitor exp-tech.de should get at least 7792 visitors from the search engine per month.
  • The best position ever found for the main domain was 49 and it was found the keyword :keyword.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 28617 visitors per month from the search engine.

Server

  • The main domain has a number of pages indexed in the search engine of 138,000.
  • The server of the competitor exp-tech.de responded within0.27 seconds.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor watterott.com website.
  • The version for smartphones and tablets of the competitor watterott.com has achieved 59 points for user-experience (how user-friendly a website is).
  • The CSS of the main domain website accounts for32% of all data transfers.