Mini
Content Marketing comparison of websites for adforum.com
tripadvisor.com
bloomberg.com
adforum.com
perfume.com
tripsavvy.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | adforum.com | bloomberg.com | tripadvisor.com | perfume.com | tripsavvy.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | adforum.com | bloomberg.com | tripadvisor.com | perfume.com | tripsavvy.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 571,503 | 104,496,082 | 253,722,927 | 138,692 | 2,317,007 |
| Number of Referring Domains (Content Popularity) (day) | 4,189 | 418,339 | 325,606 | 2,529 | 37,272 |
| Number of URLs found in the index (day) | 3,773,659 | 5,746,400 | 128,251,765 | 36,026 | 90,512 |
| Number of IPs that refer to domain (day) | 3,303 | 225,480 | 152,924 | 2,016 | 26,861 |
| Number of subnets that refer to domain (day) | 2,866 | 96,904 | 64,852 | 1,621 | 16,608 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 106 | 2,666 | 1,216 | 10 | 364 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 332 | 137,832 | 72,148 | 14 | 3,227 |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | 631 | 294 | 1 | 37 |
| Number of government and .gov - related external backlinks that link to domain (day) | 12 | 46,880 | 100,342 | 9 | 145 |
| The exact number of educational domains that refer to domain (day) | 84 | 1,522 | 787 | 6 | 304 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 236 | 108,646 | 65,576 | 8 | 1,893 |
| The exact number of government domains that refer to domain (day) | x | 272 | 145 | x | 32 |
| The exact number of government links that refer to domain (day) | x | 6,167 | 3,187 | x | 137 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 0 | 0 | 5 | 6 |
| The number of outgoing links for this domain (day) | 2 | 2 | 0 | 5 | 7 |
| Average number of internal links for domain (day) | 87 | 13 | 11 | 708 | 45 |
| Link Strength of Referring Domains (Content Popularity) (day) | 43 | 90 | 75 | 42 | 65 |
| Authority of Referring Domains (Content Popularity) (day) | 52 | 84 | 92 | 53 | 73 |
| TrustMetric value for domain (day) - Majestic metric | 52 | 84 | 92 | 53 | 73 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Guide des agences de communication et médiathèque des meilleures publicités et campagnes dans le monde |
|
| Desktop speed score | 46 |
|---|---|
| Mobile speed score | 53 |
| Mobile usability score | 99 |
| Number of all page resources | 108 |
| Number of static page resources | 87 |
| Number of JS page resources | 14 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 23 kb |
| HTML response weight | 304 kb |
| CSS response weight | 962 kb |
| Images response weight | 2811 kb |
| JS response weight | 2159 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs https://adforum.com/
https://www.adforum.com/
https://fr.adforum.com/
|
|
Cache (desktop) by setting expiry date for https://bat.maydream.com/bat.min.js
https://d2wb1n3mp6aszq.cloudfront.net/images/banner/creative-library-subscription.png
https://www.googletagservices.com/tag/js/gpt.js
|
|
Cache (mobile) by setting expiry date for https://bat.maydream.com/bat.min.js
https://d2wb1n3mp6aszq.cloudfront.net/images/banner/creative-library-subscription.png
https://www.googletagservices.com/tag/js/gpt.js
|
|
Minify HTML files (desktop) https://fr.adforum.com/ - 4.8KiB (15%)
|
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Minify HTML files (mobile) https://fr.adforum.com/ - 4.8KiB (15%)
|
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Optimize image files (desktop) https://86b541515e8fd82cbfbb-d93e4837fafc2fbc08e0b8cb1f23e9ee.ssl.cf1.rackcdn.com/landing/hphero/7la89pMkCl7phLV40xpMSM342dwuX4M9YOoESAN5.jpeg - 859.6KiB (88%)
https://fr.adforum.com/static/images/banner/creative_library_double_MPU_370x620_en-US.jpg - 126.3KiB (78%)
https://tpc.googlesyndication.com/simgad/623971348445015603 - 84.4KiB (81%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 621.
- The competing domain tripadvisor.com has achieved a score of 3020
Content
- The word or combination of words with the lowest median result regarding the frequency is читать больше (based on first 10 subpages of examined domain).
- The term vacation rentals only occurs on the tripadvisor.com website and not on the website of the main domain.
- The term creative only appears on this website and not on the websites of the competition.
- Competitor tripadvisor.com has reached a value of 325606 for the metric: "Number of referring domains (daily value)".
- The competitor tripadvisor.com achieved a value of 65576 for the metric: "Number of backlinks from .EDU domains (daily value)".
Social media
- The domain tripsavvy.com has an Instagram account.
- The domain bloomberg.com has a Twitter account.
- 40% of this group of domains has a Google+ account.
- 40% of this group of domains has a LinkedIn account.
- The number of Instagram Following for the main domain is 431 (since the last update).
Seo
- The best position ever found for the competitor bloomberg.com was 1 and it was found the keyword :keyword.
- The average position in the search engine rankings for the website tripadvisor.com is 59.
- The URL https://www.adforum.com/agency/3389/profile/contexta-ag occurs most frequently in the search engine results.
- The main domain's best performing keyword is contexta and it was found on the position 23
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The competitor tripadvisor.com website could compress the JS file https://sslwidget.criteo.com/event?a=%5Ban%253Dweb-hotels-tripadvisor.com%2526cn%253Dus%2526ln%253Den%2Can%253Dweb-hotels-0-tripadvisor.com%2526cn%253Dus%2526ln%253Den%2Can%253Dweb-hotels-1-tripadvisor.com%2526cn%253Dus%2526ln%253Den%2Can%253Dweb-hotels-2-tripadvisor.com%2526cn%253Dus%2526ln%253Den%5D&v=4.1.0&p0=e%3Dvh&p1=e%3Dexd%26site_type%3Dd%26ui_taid%3D5ee9071f84677335e217a0ff56d7f8d93ee804cf%26si%3D2%26user_max_bucket%3D2%26user_max_score%3D0.605100478%26user_current_bucket%3D2%26user_current_score%3D0.605100478%26geo_test%3Dno%26collection_date%3D20170711%26user_slice%3D34&p2=e%3Dvs&p3=e%3Dexd%26ref%3Dhttps%253A%252F%252Fwww.tripadvisor.com&p4=e%3Ddis%26a%3D%255Ban%25253Dweb-hotels-tripadvisor.com%252526cn%25253Dus%252526ln%25253Den%252Can%25253Dweb-hotels-0-tripadvisor.com%252526cn%25253Dus%252526ln%25253Den%252Can%25253Dweb-hotels-1-tripadvisor.com%252526cn%25253Dus%252526ln%25253Den%252Can%25253Dweb-hotels-2-tripadvisor.com%252526cn%25253Dus%252526ln%25253Den%255D&adce=1 and save 709B kb (26%).
- The competitor's bloomberg.com meta title is: Bloomberg - European Edition .
- The desktop version of the website bloomberg.com had 65 points scored at Google Insights.
- Graphic files (on the homepage of the competitor perfume.com) have a size of 349 kb.
- Graphic files (on the homepage of the main domain) have a size of 2811 kb.