Mini Content Marketing comparison of websites for afl.com.au

pro14rugby.org

59%
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skysports.com

50%
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southamptonfc.com

25%
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afl.com.au

23%

whufc.com

11%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric afl.com.au skysports.com southamptonfc.com whufc.com pro14rugby.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers 793998 x x x x
Instagram following (account is following) 917 x x x x
Youtube subscribers x x 296000 x 122000
Youtube comments x x x x x
Youtube videos x x 3973 x 4479

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric afl.com.au skysports.com southamptonfc.com whufc.com pro14rugby.org
Number of Referring Backlinks (Content Popularity) (day) 5,611,051 15,867,090 1,354,532 1,747,212 375,849
Number of Referring Domains (Content Popularity) (day) 7,953 42,523 5,801 8,804 685
Number of URLs found in the index (day) 250,530 3,523,078 2,302,926 104,025 70,327
Number of IPs that refer to domain (day) 6,027 29,232 4,484 6,761 585
Number of subnets that refer to domain (day) 4,386 18,226 3,394 5,034 540
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 78 114 19 24 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 657 1,075 61 203 x
Number of governmental and .gov - related domains that refer to domain (day) 39 10 2 3 1
Number of government and .gov - related external backlinks that link to domain (day) 1,762 1,669 7 4 1
The exact number of educational domains that refer to domain (day) 15 27 3 7 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 25 105 5 60 x
The exact number of government domains that refer to domain (day) 1 x x x x
The exact number of government links that refer to domain (day) 1 x x x x
Average number of outgoing links to unique domains for that domain (day) 30 9 13 11 7
The number of outgoing links for this domain (day) 55 18 15 15 7
Average number of internal links for domain (day) 134 63 41 49 56
Link Strength of Referring Domains (Content Popularity) (day) 57 78 51 53 46
Authority of Referring Domains (Content Popularity) (day) 55 68 59 63 27
TrustMetric value for domain (day) - Majestic metric 55 68 59 63 27

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
The official website of the Australian Football League - AFL.com.au
Desktop speed score 34
Mobile speed score 36
Mobile usability score 99
Number of all page resources 223
Number of static page resources 163
Number of JS page resources 53
Number of styles (CSS) page resources 9
Total request weight 38 kb
HTML response weight 297 kb
CSS response weight 2011 kb
Images response weight 2194 kb
JS response weight 2233 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/satelliteLib-e77072e2e4da7eea0556fdc8c500cab830c90752.js
http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/scripts/satellite-53d0abf3603293154a000690.js
http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/scripts/satellite-5603431d3134300017000b11.js
Cache (mobile) by setting expiry date for
http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/satelliteLib-e77072e2e4da7eea0556fdc8c500cab830c90752.js
http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/scripts/satellite-53d0abf3603293154a000690.js
http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/scripts/satellite-566a5d3d64746d5e42004432.js
Minify HTML files (desktop)
http://www.afl.com.au/ - 4.3KiB (13%)
http://secure-au.imrworldwide.com/storageframe.html - 1.2KiB (35%)
http://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Minify HTML files (mobile)
http://m.afl.com.au/ - 2.1KiB (11%)
http://secure-au.imrworldwide.com/storageframe.html - 1.2KiB (35%)
http://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Minify JavaScript files (desktop)
https://a.tribalfusion.com/pixel/tags/AFL/739113/pixel.js - 3.6KiB (48%)
http://medrx.telstra.com.au/mcn/src/afl.js - 2.9KiB (24%)
http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/scripts/satellite-5822c60264746d064e0000a3.js - 1.8KiB (35%)
Minify JavaScript files (mobile)
http://medrx.telstra.com.au/mcn/src/afl.js - 2.9KiB (24%)
http://s.afl.com.au/staticfile/AFL%20Tenant/AFL/Themes/draft-profiles/draft-profiles.js - 711B (19%)
Optimize image files (desktop)
http://s.afl.com.au/staticfile/AFL%20Tenant/2017-Road-to-the-Draft-350.jpg - 94.3KiB (97%)
http://s.afl.com.au/staticfile/AFL%20Tenant/AFL/Players/ChampIDImages/Large2017/290778.png - 63.2KiB (92%)
http://s.afl.com.au/staticfile/AFL%20Tenant/AFL/Players/ChampIDImages/Large2017/270917.png - 56.1KiB (91%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 728.
  • The competing domain pro14rugby.org has achieved a score of 1888

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is social media (based first 10 subpages of the domain under investigation).
  • The term store only appears on one competitor's website - skysports.com.
  • Competitor pro14rugby.org has reached a value of 685 for the metric: "Number of referring domains (daily value)".
  • The competitor pro14rugby.org has achieved a value of 1 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • The competitor pro14rugby.org achieved a value of 27 for the metric: "Authority of the referring domains".

Social media

  • A link to Instagram was found on the competitors website whufc.com.
  • The domain skysports.com has a Google+ account.
  • A link to Instagram was found on the main domain.
  • 40% of this group of domains has a Google+ account.
  • On Twitter, the main domain ha an activity of 717430 tweets.

Seo

  • The competitors (southamptonfc.com) best performing keyword is fanzone and it was found on the position 66
  • The search engine rankings update for the main domain took place on 2020-01-29.
  • The average position in the search engine rankings for the main domain is 65.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • The domain skysports.com has the best search engine rankings average position.

Server

  • The entire HTML files of the competitor skysports.com homepage weighs 175 kb.
  • Javascript on the main domain hold 33% of all data transfers.
  • Static objects of the main domain are numerous and http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/satelliteLib-e77072e2e4da7eea0556fdc8c500cab830c90752.js, http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/scripts/satellite-53d0abf3603293154a000690.js, http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/scripts/satellite-5603431d3134300017000b11.js, http://assets.adobedtm.com/b115bc50b73a685b73a5ec23570f976910498851/scripts/satellite-566a5d3d64746d5e42004432.js could have information about their expiry date and be loaded from the cache of the browser.
  • The entire HTML files of the main domain homepage weighs 297 kb.
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).