Mini
Content Marketing comparison of websites for airbusgroup.com
airbusgroup.com
airbus.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | airbusgroup.com | airbus.com | |
|---|---|---|---|
Facebook
|
Facebook fans | x | x |
Twitter
|
Tweets | x | x |
| Twitter followers | x | x | |
| Twitter following (account is following) | x | x | |
| Twitter likes | x | x | |
Instagram
|
Instagram posts | x | x |
| Instagram followers | x | x | |
| Instagram following (account is following) | x | x | |
Youtube
|
Youtube views | x | x |
| Youtube subscribers | x | x | |
| Youtube comments | x | x | |
| Youtube videos | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | airbusgroup.com | airbus.com |
|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 98,633 | 3,854,366 |
| Number of Referring Domains (Content Popularity) (day) | 4,051 | 27,014 |
| Number of URLs found in the index (day) | 132,972 | 598,182 |
| Number of IPs that refer to domain (day) | 3,367 | 20,070 |
| Number of subnets that refer to domain (day) | 2,914 | 14,560 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 64 | 300 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 528 | 2,817 |
| Number of governmental and .gov - related domains that refer to domain (day) | 6 | 64 |
| Number of government and .gov - related external backlinks that link to domain (day) | 14 | 785 |
| The exact number of educational domains that refer to domain (day) | 20 | 105 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 41 | 526 |
| The exact number of government domains that refer to domain (day) | 1 | 19 |
| The exact number of government links that refer to domain (day) | 1 | 564 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 2 |
| The number of outgoing links for this domain (day) | 0 | 2 |
| Average number of internal links for domain (day) | 0 | 81 |
| Link Strength of Referring Domains (Content Popularity) (day) | 35 | 62 |
| Authority of Referring Domains (Content Popularity) (day) | 32 | 77 |
| TrustMetric value for domain (day) - Majestic metric | 32 | 77 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Airbus Home |
|
| Desktop speed score | 53 |
|---|---|
| Mobile speed score | 51 |
| Mobile usability score | 95 |
| Number of all page resources | 65 |
| Number of static page resources | 49 |
| Number of JS page resources | 15 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 10 kb |
| HTML response weight | 116 kb |
| CSS response weight | 322 kb |
| Images response weight | 1229 kb |
| JS response weight | 961 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://airbusgroup.com/
http://airbus.com/
http://www.airbus.com/
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Cache (desktop) by setting expiry date for http://assets.adobedtm.com/42e3409572fa94a6d49e520e26820a9677124d23/s-code-contents-54a468005a7d171a36cf261985080b2b862332b7.js
http://assets.adobedtm.com/42e3409572fa94a6d49e520e26820a9677124d23/satelliteLib-dd4563818fbf4ecd0b3ada4fff75a1cde1dafb71.js
http://www.airbus.com/etc/designs/airbus/airbus-aem-foundation/clientlib-helvetica-neue/fonts/3b303641-706e-4221-94c4-4fb491f4f8ef.woff2
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Cache (mobile) by setting expiry date for http://assets.adobedtm.com/42e3409572fa94a6d49e520e26820a9677124d23/s-code-contents-54a468005a7d171a36cf261985080b2b862332b7.js
http://assets.adobedtm.com/42e3409572fa94a6d49e520e26820a9677124d23/satelliteLib-dd4563818fbf4ecd0b3ada4fff75a1cde1dafb71.js
http://www.airbus.com/etc/designs/airbus/airbus-aem-foundation/clientlib-helvetica-neue/fonts/3b303641-706e-4221-94c4-4fb491f4f8ef.woff2
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Minify HTML files (desktop) http://www.airbus.com/ - 1.1KiB (11%)
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Minify HTML files (mobile) http://www.airbus.com/ - 1.1KiB (11%)
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Minify JavaScript files (desktop) https://airbusstaging.assetsadobe.com/etc/dam/viewers/s7viewers/html5/js/VideoViewer.js - 14.9KiB (31%)
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Minify JavaScript files (mobile) https://airbusstaging.assetsadobe.com/etc/dam/viewers/s7viewers/html5/js/VideoViewer.js - 14.9KiB (31%)
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Optimize image files (desktop) https://airbus-h.assetsadobe2.com/is/image/content/dam/events/airshows/static-display/AIRBUS-ambiance-day6-PAS2017-024.jpg?wid=1000 - 110.7KiB (87%)
https://airbus-h.assetsadobe2.com/is/image/content/dam/events/conference/Airbus_HR_event_-_Elles_du_futur.jpg?wid=1025&fit=fit,1 - 105.3KiB (84%)
https://airbus-h.assetsadobe2.com/is/image/content/dam/channel-specific/website-/homepage/web-company-teaser_1-3_responsible-business-02.jpg?wid=1000 - 70.3KiB (87%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2800.
- The competing domain airbus.com has achieved a score of 1045
Content
- The word or combination of words with the lowest median result regarding the frequency is space suppliers (based on first 10 subpages of examined domain).
- The word or combination of words with the worst "Count on Page" result on the competitors website is toulouse blagnac (based first 10 subpages of the domain under investigation).
- The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 3367.
- The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 64 .
- The value achieved for the metric: "Number of outgoing links" is 0 .
Social media
- A link to Instagram was found on the competitors website airbus.com.
- A link to the Linkedin was found on the domain airbus.com.
- 100% of this group of domains has a Facebook account.
- 100% of this group of domains has a LinkedIn account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- This free report has been updated for the main domain on 2017-10-21.
- In the search engine rankings above, the average position of the main domain is: 60.
- The data of the search engine results was updated on the 2020-02-06 for the domain airbus.com.
- The competitor airbus.com should get at least 87353 visitors from the search engine per month.
- The competing websites have an average search engine position of 87410 in our rankings.
Server
- The CSS of the main domain website accounts for12% of all data transfers.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 1.1KiB kb each time the page is loaded.
- The main domain website could compress the JS file https://airbusstaging.assetsadobe.com/etc/dam/viewers/s7viewers/html5/js/VideoViewer.js and save 14.9KiB kb (31%).
- The entire HTML files of the main domain homepage weighs 116 kb.
- The version for smartphones and tablets of the main domain has achieved 95 points for user-experience (how user-friendly a website is).