Mini Content Marketing comparison of websites for alfaplast.ch

alfaplast.ch

82%

auto-aargau.ch

65%
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Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric alfaplast.ch auto-aargau.ch
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric alfaplast.ch auto-aargau.ch
Number of Referring Backlinks (Content Popularity) (day) x x
Number of Referring Domains (Content Popularity) (day) x x
Number of URLs found in the index (day) x x
Number of IPs that refer to domain (day) x x
Number of subnets that refer to domain (day) x x
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) x x
The number of outgoing links for this domain (day) x x
Average number of internal links for domain (day) x x
Link Strength of Referring Domains (Content Popularity) (day) x x
Authority of Referring Domains (Content Popularity) (day) x x
TrustMetric value for domain (day) - Majestic metric x x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ALFAPLAST - ein starkes Team ist für Sie da... | Alfaplast AG
Desktop speed score 51
Mobile speed score 44
Mobile usability score 95
Number of all page resources 38
Number of static page resources 17
Number of JS page resources 12
Number of styles (CSS) page resources 5
Total request weight 4 kb
HTML response weight 71 kb
CSS response weight 92 kb
Images response weight 366 kb
JS response weight 1164 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.alfaplast.ch/wp-content/plugins/soliloquy-lite/css/images/slider-arrows-horizontal.png
http://www.alfaplast.ch/wp-content/plugins/soliloquy-lite/css/images/slider-dots.png
http://www.alfaplast.ch/wp-content/themes/alfaplast/images/search.png
Cache (mobile) by setting expiry date for
http://www.alfaplast.ch/wp-content/plugins/soliloquy-lite/css/images/slider-arrows-horizontal.png
http://www.alfaplast.ch/wp-content/plugins/soliloquy-lite/css/images/slider-dots.png
http://www.alfaplast.ch/wp-content/plugins/soliloquy-lite/css/images/slider-dots@2x.png
Speed up server response time
Response time in 0.47 seconds
Minify your CSS files (desktop)
http://www.alfaplast.ch/wp-content/themes/alfaplast/style.css - 15.7KiB (27%)
http://www.alfaplast.ch/wp-content/plugins/nextgen-gallery/css/nggallery.css?ver=1.0.0 - 1.7KiB (26%)
Minify your CSS files (mobile)
http://www.alfaplast.ch/wp-content/themes/alfaplast/style.css - 15.7KiB (27%)
http://www.alfaplast.ch/wp-content/plugins/nextgen-gallery/css/nggallery.css?ver=1.0.0 - 1.7KiB (26%)
Minify HTML files (desktop)
http://www.alfaplast.ch/ - 1.6KiB (12%)
Minify HTML files (mobile)
http://www.alfaplast.ch/ - 1.6KiB (12%)
Minify JavaScript files (desktop)
http://www.alfaplast.ch/wp-content/plugins/ckeditor-for-wordpress/includes/ckeditor.utils.js?ver=3.4.1 - 4.5KiB (28%)
Minify JavaScript files (mobile)
http://www.alfaplast.ch/wp-content/plugins/ckeditor-for-wordpress/includes/ckeditor.utils.js?ver=3.4.1 - 4.5KiB (28%)
Optimize image files (desktop)
http://www.alfaplast.ch/wp-content/uploads/2013/04/messe-dihawag.jpg - 22.9KiB (34%)
http://www.alfaplast.ch/wp-content/uploads/2013/04/bahnhof.jpg - 22.3KiB (30%)
http://www.alfaplast.ch/wp-content/uploads/2013/04/messe-buehler.jpg - 20.7KiB (33%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1000.
  • The competing domain auto-aargau.ch has achieved a score of 795

Content

  • The word or combination of words with the best median result regarding the frequency is alfaplast (based on first 10 subpages of examined domain).
  • The word or combination of words with the worst "Count on Page" result on the competitors website is food festival (based first 10 subpages of the domain under investigation).
  • 198 Words / phrases were found at competitor "auto-aargau.ch".
  • The word or combination of words with the best median result regarding the frequency on the competitors website is rückblick (based on first 10 subpages of examined domain).
  • The term rückblick only occurs on the auto-aargau.ch website and not on the website of the main domain.

Social media

  • The domain auto-aargau.ch has a Twitter account.
  • A link to Twitter was found on the main domain.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The search engine rankings update for the main domain took place on 2018-03-03.
  • The average position in the search engine rankings for the main domain is 43.
  • The best position ever found for the competitor auto-aargau.ch was 4 and it was found the keyword :keyword.
  • The competitor auto-aargau.ch should get at least 86 visitors from the search engine per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The main domain has a number of pages indexed in the search engine of 189.
  • It would be an advantage to compress the image at the main domain: http://www.alfaplast.ch/wp-content/uploads/2013/04/buero-bellinzona.jpg in order to 7.5KiB kb.
  • Title of the homepage for the main domain is ALFAPLAST - ein starkes Team ist für Sie da... | Alfaplast AG .
  • 17 CSS/JSS static elements can be found on the website of the main domain.
  • The version for smartphones and tablets of the main domain has achieved 95 points for user-experience (how user-friendly a website is).