Mini Content Marketing comparison of websites for ama.ch

innotrans.de

73%
Change competitor

messe-duesseldorf.de

32%
Change competitor

zagg.ch

21%
Change competitor

zugermesse.ch

20%
Change competitor

ama.ch

9%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ama.ch zagg.ch zugermesse.ch innotrans.de messe-duesseldorf.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x 7194
Instagram following (account is following) x x x x 80
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ama.ch zagg.ch zugermesse.ch innotrans.de messe-duesseldorf.de
Number of Referring Backlinks (Content Popularity) (day) 1,797 x x 1,653,098 2,347,020
Number of Referring Domains (Content Popularity) (day) 139 x x 4,345 5,409
Number of URLs found in the index (day) 334 x x 12,832,541 2,220,495
Number of IPs that refer to domain (day) 116 x x 2,964 3,711
Number of subnets that refer to domain (day) 104 x x 2,455 2,855
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x 9 4
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x 30 18
Number of governmental and .gov - related domains that refer to domain (day) x x x 14 6
Number of government and .gov - related external backlinks that link to domain (day) x x x 61 29
The exact number of educational domains that refer to domain (day) x x x x 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x 4
The exact number of government domains that refer to domain (day) x x x 2 x
The exact number of government links that refer to domain (day) x x x 7 x
Average number of outgoing links to unique domains for that domain (day) 10 x x 0 1
The number of outgoing links for this domain (day) 10 x x 0 1
Average number of internal links for domain (day) 19 x x 50 10
Link Strength of Referring Domains (Content Popularity) (day) 12 x x 44 41
Authority of Referring Domains (Content Popularity) (day) 16 x x 57 38
TrustMetric value for domain (day) - Majestic metric 16 x x 57 38

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
AMA 21. MÄRZ BIS 25. MÄRZ 2018 - Home
Mobile usability score 92
Number of all page resources 55
Number of static page resources 49
Number of JS page resources 16
Number of styles (CSS) page resources 10
Total request weight 4 kb
HTML response weight 21 kb
CSS response weight 219 kb
Images response weight 18974 kb
JS response weight 440 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.ama.ch/include/jquery/jquery-include.js
http://www.ama.ch/include/jquery/jquery-insert.js
http://www.ama.ch/include/jquery/jquery-min.js
Cache (mobile) by setting expiry date for
http://www.ama.ch/include/jquery/jquery-include.js
http://www.ama.ch/include/jquery/jquery-insert.js
http://www.ama.ch/include/jquery/jquery-min.js
Minify your CSS files (desktop)
http://www.ama.ch/include/jquery/jquery-ui.css - 7.9KiB (25%)
http://www.ama.ch/modules/colorbox/1/colorbox.css - 1.1KiB (25%)
http://www.ama.ch/templates/AMA_start/css/sl-slide.css - 959B (16%)
Minify your CSS files (mobile)
http://www.ama.ch/include/jquery/jquery-ui.css - 7.9KiB (25%)
http://www.ama.ch/modules/colorbox/1/colorbox.css - 1.1KiB (25%)
http://www.ama.ch/templates/AMA_start/css/sl-slide.css - 959B (16%)
Minify HTML files (desktop)
http://ama.ch/ - 813B (19%)
Minify HTML files (mobile)
http://ama.ch/ - 813B (19%)
Minify JavaScript files (desktop)
http://www.ama.ch/templates/AMA_start/js/jquery.slitslider.js - 6.4KiB (43%)
http://www.ama.ch/modules/colorbox/frontend.js - 3.4KiB (40%)
http://www.ama.ch/include/jquery/jquery-include.js - 800B (25%)
Minify JavaScript files (mobile)
http://www.ama.ch/templates/AMA_start/js/jquery.slitslider.js - 6.4KiB (43%)
http://www.ama.ch/modules/colorbox/frontend.js - 3.4KiB (40%)
http://www.ama.ch/include/jquery/jquery-include.js - 800B (25%)
Optimize image files (desktop)
http://www.ama.ch/media/Impressionen_2017/170402_walk_7-103.jpg - 5.2MiB (99%)
http://www.ama.ch/media/ama_2018/160406_eroeffnung-0104.jpg - 4.3MiB (99%)
http://www.ama.ch/media/Impressionen_2017/170402_stubete-104.jpg - 3.8MiB (99%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 275.
  • The competing domain zugermesse.ch has achieved a score of 655

Content

  • The word or combination of words with the best median result regarding the frequency is cash (based on first 10 subpages of examined domain).
  • Competitor innotrans.de has reached a value of 4345 for the metric: "Number of referring domains (daily value)".
  • Competitor innotrans.de has reached a value of 12832541 for the metric: "Number of URLs found in the index (daily value)".
  • Competitor innotrans.de has achieved a value of 61 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • Competitor innotrans.de has achieved a value of 7 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".

Social media

  • The domain messe-duesseldorf.de has a Linkedin account.
  • 0% of this group of domains has a Google+ account.
  • The number of Twitter tweets belonging to the competitor messe-duesseldorf.de tweet account is 1688 (since the last update).
  • The number of Twitter fans belonging to the competitor messe-duesseldorf.de tweet account is 8556 (since the last update).
  • The number of Twitter Following for the competitor messe-duesseldorf.de tweet account is 126 (since the last update).

Seo

  • The URL https://www.innotrans.de/Aussteller/Anmeldeunterlagen/ is the most frequent url in our search engine rankings, which belongs to the competitor innotrans.de
  • The competitor innotrans.de should get at least 1979 visitors from the search engine per month.
  • The URL http://www.ama.ch/ occurs most frequently in the search engine results.
  • The average position in the search engine rankings for the main domain is 61.
  • The average number of visitors expected from the search engine for the competitors websites is 63270.

Server

  • The desktop version of the website zagg.ch had 52 points scored at Google Insights.
  • The CSS of the main domain website accounts for1% of all data transfers.
  • The entire CSS files of the main domain homepage weighs 219 kb.
  • Graphic files (on the homepage of the main domain) have a size of 18974 kb.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor messe-duesseldorf.de website to save 2.4KiB kb each time the page is loaded.