Mini Content Marketing comparison of websites for amazon.co.uk

homedepot.com

78%
Change competitor

thebalance.com

24%
Change competitor

vocabulary.com

23%
Change competitor

amazon.co.uk

17%

hbr.org

11%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric amazon.co.uk vocabulary.com thebalance.com homedepot.com hbr.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric amazon.co.uk vocabulary.com thebalance.com homedepot.com hbr.org
Number of Referring Backlinks (Content Popularity) (day) 512,215,639 1,615,636 7,881,367 20,614,504 22,589,026
Number of Referring Domains (Content Popularity) (day) 408,794 24,009 68,489 88,517 160,569
Number of URLs found in the index (day) 110,383,847 503,182 58,023 12,374,664 560,379
Number of IPs that refer to domain (day) 173,769 19,365 44,016 49,172 95,599
Number of subnets that refer to domain (day) 71,172 13,317 24,899 26,271 49,797
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,589 548 762 380 1,751
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 407,644 9,260 6,248 5,541 652,736
Number of governmental and .gov - related domains that refer to domain (day) 208 32 61 117 173
Number of government and .gov - related external backlinks that link to domain (day) 4,662 426 162 732 2,679
The exact number of educational domains that refer to domain (day) 469 217 610 347 1,101
Number of Backlinks from .EDU Domains (Content Popularity) (day) 39,074 1,166 4,278 5,347 539,460
The exact number of government domains that refer to domain (day) 19 10 47 110 102
The exact number of government links that refer to domain (day) 500 76 129 722 690
Average number of outgoing links to unique domains for that domain (day) 0 2 4 4 6
The number of outgoing links for this domain (day) 0 2 4 4 7
Average number of internal links for domain (day) 2 48 14 72 39
Link Strength of Referring Domains (Content Popularity) (day) 73 59 63 62 73
Authority of Referring Domains (Content Popularity) (day) 82 63 61 81 70
TrustMetric value for domain (day) - Majestic metric 82 63 61 81 70

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more
Desktop speed score 69
Mobile speed score 51
Mobile usability score 99
Number of all page resources 192
Number of static page resources 133
Number of JS page resources 12
Number of styles (CSS) page resources 4
Total request weight 41 kb
HTML response weight 475 kb
CSS response weight 364 kb
Images response weight 4749 kb
JS response weight 1142 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://amazon.co.uk/
https://amazon.co.uk/
https://www.amazon.co.uk/
Cache (desktop) by setting expiry date for
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fat%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26m%3D1%26sc%3Dadblk_no%26pc%3D431%26at%3D432%26t%3D1499760721611%26csmtags%3Dadblk_no%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:432
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26ctb%3D1%26sc0%3DgwAUIReady%26cf0%3D1717%26pc0%3D1718%26ld0%3D1719%26t0%3D1499760722898%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:1719
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26ctb%3D1%26sc0%3DgwAtfAf%26cf0%3D1355%26pc0%3D1356%26ld0%3D1357%26t0%3D1499760722536%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:1357
Cache (mobile) by setting expiry date for
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:260-1150162-4311703:VY1K1GA4ZRYANM3ZZ0GM$uedata=s:%2Fuedata%2Funsticky%2F260-1150162-4311703%2FGateway%2Fntpoffrw%3Fat%26v%3D0.895.0%26id%3DVY1K1GA4ZRYANM3ZZ0GM%26m%3D1%26sc%3Dadblk_no%26pc%3D136%26at%3D137%26t%3D1499760732311%26csmtags%3Dadblk_no%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card%26pti%3Dmobile%26tid%3DVY1K1GA4ZRYANM3ZZ0GM%26aftb%3D1:138
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:260-1150162-4311703:VY1K1GA4ZRYANM3ZZ0GM$uedata=s:%2Fuedata%2Funsticky%2F260-1150162-4311703%2FGateway%2Fntpoffrw%3Fld%26v%3D0.895.0%26id%3DVY1K1GA4ZRYANM3ZZ0GM%26bf%3Ddall_1-dcm_1-xhr_1-qs_1-ael_1-atob_1-pjs_0-njs_0-cjs_0-rhn_0-sel_0-chrm_0-plg_0-no_0-%26m%3D1%26sc%3DVY1K1GA4ZRYANM3ZZ0GM%26ue%3D3%26bb%3D32%26ns%3D43%26cf%3D64%26af%3D65%26be%3D118%26ne%3D125%26pc%3D126%26tc%3D0%26na_%3D0%26ul_%3D-1499760732174%26_ul%3D-1499760732174%26rd_%3D-1499760732174%26_rd%3D-1499760732174%26fe_%3D0%26lk_%3D0%26_lk%3D0%26co_%3D0%26_co%3D0%26sc_%3D-1499760732174%26rq_%3D0%26rs_%3D0%26_rs%3D0%26dl_%3D0%26di_%3D0%26de_%3D0%26_de%3D0%26_dc%3D0%26ld_%3D0%26_ld%3D-1499760732174%26ntd%3D-2%26ty%3D0%26rc%3D0%26hob%3D1%26hoe%3D6%26ld%3D129%26t%3D1499760732303%26ctb%3D1%26rt%3Dcf%3A0-0-0-0-0-0-0_af%3A0-0-0-0-0-0-0_ld%3A0-0-0-0-0-0-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.17.11.1-2017-06-23%7CgwImgNoCached%7Cfls-eu%7CnetInfo%3Aother%7CpageEncoding%3AUTF-8%26viz%3Dvisible%3A2%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card%26pti%3Dmobile%26tid%3DVY1K1GA4ZRYANM3ZZ0GM%26aftb%3D1:130
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:260-1150162-4311703:VY1K1GA4ZRYANM3ZZ0GM$uedata=s:%2Fuedata%2Funsticky%2F260-1150162-4311703%2FGateway%2Fntpoffrw%3Fld%26v%3D0.895.0%26id%3DVY1K1GA4ZRYANM3ZZ0GM%26bf%3Ddall_1-dcm_1-xhr_1-qs_1-ael_1-atob_1-pjs_0-njs_0-cjs_0-rhn_0-sel_0-chrm_0-plg_0-no_0-%26sc0%3Dgwm-head-aui-assets%26bb0%3D25%26cf0%3D27%26pc0%3D28%26ld0%3D29%26t0%3D1499760732203%26sc1%3Dgwm%26cf1%3D61%26af1%3D74%26pc1%3D75%26ld1%3D76%26t1%3D1499760732250%26sc2%3Dlg%26af2%3D63%26pc2%3D68%26ld2%3D69%26t2%3D1499760732243%26sc3%3DcsmCELLSframework%26bb3%3D91%26pc3%3D93%26ld3%3D94%26t3%3D1499760732268%26sc4%3DcsmCELLSpdm%26bb4%3D95%26pc4%3D100%26ld4%3D101%26t4%3D1499760732275%26sc5%3DcsmCELLSvpm%26bb5%3D104%26pc5%3D107%26ld5%3D108%26t5%3D1499760732282%26sc6%3DcsmCELLSfem%26bb6%3D111%26pc6%3D114%26ld6%3D115%26t6%3D1499760732289%26ctb%3D1:131
Speed up server response time
Response time in 0.20 seconds
Optimize image files (desktop)
https://images-eu.ssl-images-amazon.com/images/G/02/videogames/dsv/2017/PD17/Gateway/UK_Digital-Video-Games-PD-GW-Billboards-50_off-Xbox_PSN_480x260._CB506062146_.jpg - 52.3KiB (72%)
https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2017/FASHION/PROMO/PRIMEDAY2017/UK--SHOES-PD17_GW_BILLBOARD_480x260._CB507158763_.jpg - 37.9KiB (70%)
https://images-eu.ssl-images-amazon.com/images/G/02/uk_xsite2017/pdrefresh/mdivy_2017-07-09T07-06_3fe50b_1057108_UK_X-Site_Prime-Day_480x260._CB504437045_.jpg - 36.9KiB (72%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 578.
  • The competing domain hbr.org has achieved a score of 378

Content

  • For the popular word your, this would be a similar word combination: yourself, your students, your career, your vocabulary, your agent
  • The word or combination of words with the worst "Count on Page" result is theatre comedy (based first 10 subpages of the domain under investigation).
  • The competitor homedepot.com has achieved a value of 26271 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor homedepot.com has achieved a value of 5541 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The competitor homedepot.com has achieved a value of 62 for the metric: "Link power of the referring domains".

Social media

  • Facebook gives the category Retail Company for the domain homedepot.com.
  • A link to the Linkedin was found on the domain thebalance.com.
  • 80% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • The URL https://www.amazon.co.uk/Sapiens-Humankind-Yuval-Noah-Harari/dp/1846558239 is the most common search engine result in our search engine rankings
  • The search engine rankings update for the main domain took place on 2020-02-07.
  • In the search engine rankings below, the average position for the competitor hbr.org is: 58.
  • The competitor hbr.org should get at least 193062 visitors from the search engine per month.
  • On average, the competitors get at least 1845043 visitors per month from the search engine.

Server

  • Static objects of the main domain are numerous and https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fat%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26m%3D1%26sc%3Dadblk_no%26pc%3D431%26at%3D432%26t%3D1499760721611%26csmtags%3Dadblk_no%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:432, https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26ctb%3D1%26sc0%3DgwAUIReady%26cf0%3D1717%26pc0%3D1718%26ld0%3D1719%26t0%3D1499760722898%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:1719, https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26ctb%3D1%26sc0%3DgwAtfAf%26cf0%3D1355%26pc0%3D1356%26ld0%3D1357%26t0%3D1499760722536%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:1357, https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26ctb%3D1%26sc0%3DgwAtfCf%26cf0%3D1359%26pc0%3D1360%26ld0%3D1361%26t0%3D1499760722540%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:1361 could have information about their expiry date and be loaded from the cache of the browser.
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).
  • AJavascript on the competitor hbr.org hold 48% of all data transfers.
  • On the homepage, belonging to homedepot.com 1 CSS files can be identified.
  • The competitor homedepot.com website could compress the JS file http://cdn.rlcdn.com/js/ga.js?1499962315458 and save 569B kb (27%).