Mini
Content Marketing comparison of websites for amnesty.org.uk
vocabulary.com
history.com
grammarly.com
pancan.org
amnesty.org.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | amnesty.org.uk | history.com | vocabulary.com | grammarly.com | pancan.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 4777992 |
| Youtube subscribers | x | x | x | x | 4580 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 267 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | amnesty.org.uk | history.com | vocabulary.com | grammarly.com | pancan.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 743,534 | 4,690,057 | 1,615,636 | 1,858,924 | 207,721 |
| Number of Referring Domains (Content Popularity) (day) | 15,845 | 99,925 | 24,009 | 26,375 | 5,866 |
| Number of URLs found in the index (day) | 211,960 | 288,880 | 503,182 | 77,319 | 2,780,549 |
| Number of IPs that refer to domain (day) | 11,659 | 61,619 | 19,365 | 20,182 | 3,864 |
| Number of subnets that refer to domain (day) | 8,148 | 33,464 | 13,317 | 13,050 | 3,129 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 202 | 1,413 | 548 | 1,077 | 108 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1,351 | 20,198 | 9,260 | 863,273 | 621 |
| Number of governmental and .gov - related domains that refer to domain (day) | 40 | 159 | 32 | 21 | 21 |
| Number of government and .gov - related external backlinks that link to domain (day) | 12,867 | 1,187 | 426 | 960 | 160 |
| The exact number of educational domains that refer to domain (day) | 55 | 1,136 | 217 | 479 | 108 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 204 | 17,059 | 1,166 | 25,062 | 621 |
| The exact number of government domains that refer to domain (day) | 6 | 130 | 10 | 10 | 21 |
| The exact number of government links that refer to domain (day) | 60 | 1,050 | 76 | 19 | 160 |
| Average number of outgoing links to unique domains for that domain (day) | 5 | 6 | 2 | 1 | 4 |
| The number of outgoing links for this domain (day) | 5 | 12 | 2 | 1 | 4 |
| Average number of internal links for domain (day) | 43 | 40 | 48 | 7 | 11 |
| Link Strength of Referring Domains (Content Popularity) (day) | 54 | 66 | 59 | 55 | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 62 | 75 | 63 | 39 | 62 |
| TrustMetric value for domain (day) - Majestic metric | 62 | 75 | 63 | 39 | 62 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Home | Amnesty International UK |
|
| Desktop speed score | 50 |
|---|---|
| Mobile speed score | 37 |
| Mobile usability score | 100 |
| Number of all page resources | 118 |
| Number of static page resources | 61 |
| Number of JS page resources | 41 |
| Number of styles (CSS) page resources | 25 |
| Total request weight | 20 kb |
| HTML response weight | 167 kb |
| CSS response weight | 167 kb |
| Images response weight | 559 kb |
| JS response weight | 2076 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://amnesty.org.uk/
https://amnesty.org.uk/
https://www.amnesty.org.uk/
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Cache (desktop) by setting expiry date for https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
https://c.flx1.com/4-15264.js?id=15264&m=4?id=15264&m=4
|
|
Cache (mobile) by setting expiry date for https://load.s3.amazonaws.com/pixel.gif
https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
|
|
Minify your CSS files (desktop) https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
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Minify your CSS files (mobile) https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
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Minify HTML files (desktop) https://www.amnesty.org.uk/ - 12.2KiB (24%)
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Minify HTML files (mobile) https://www.amnesty.org.uk/ - 12.2KiB (24%)
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Minify JavaScript files (desktop) https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
|
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Minify JavaScript files (mobile) https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
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Optimize image files (desktop) https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-06/shawkan-home.jpg?No.mIW.s5EGKgAjRrDEbBqbGJUt.ARS5&itok=nTCdT_2X - 23.7KiB (78%)
https://www.amnesty.org.uk/files/styles/aiuk_hp_news/s3fs/2017-07/Mosul_2_0.jpg?h1Zui.Z8avz1K2VhW1Tlcv8xq3tKqCud&itok=H1xvgtJe - 17.1KiB (70%)
https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-05/privacy300x300.jpg?B56vn_XOnnR11OvmtLasnbu0NAwkVvpN&itok=2DBQ8aXI - 16.2KiB (77%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 540.
- The competing domain vocabulary.com has achieved a score of 2777
Content
- The word or combination of words with the best median result regarding the frequency is amnesty (based on first 10 subpages of examined domain).
- The term amnesty only appears on this website and not on the websites of the competition.
- The competitor vocabulary.com has achieved a value of 32 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- Competitor vocabulary.com has achieved a value of 10 for the metric: "Number of referring .GOV domains (daily value)".
- Competitor vocabulary.com has achieved a value of 48 for the metric:"Average number of internal links".
Social media
- The main domain has a Google+ account.
- The domain grammarly.com has a Linkedin account.
- 20% of this group of domains has a LinkedIn account.
- The number of Facebook fans belonging to the main domain facebook account is 439094 (since the last update).
- The number of Twitter tweets belonging to the main domain tweet account is 29074 (since the last update).
Seo
- The competitor vocabulary.com should get at least 1027299 visitors from the search engine per month.
- The URL https://www.amnesty.org.uk/get-involved occurs most frequently in the search engine results.
- The main domain's best performing keyword is involved and it was found on the position 45
- In the search engine rankings above, the average position of the main domain is: 71.
- The competing websites have an average search engine position of 813761 in our rankings.
Server
- It would be an advantage to compress the image at the competitor grammarly.com website: https://dy6j70a9vs3v1.cloudfront.net/funnel_wap/static/files/5e2f5a8599aceebd88fd838cf224d7b0/error_card.png in order to 22KiB kb.
- On the homepage, belonging to grammarly.com 3 CSS files can be identified.
- Some links and buttons are too small and can cause problems for website visitors of the competitor history.com website.
- It would be an advantage to compress the image at the main domain: https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-05/privacy300x300.jpg?B56vn_XOnnR11OvmtLasnbu0NAwkVvpN&itok=2DBQ8aXI in order to 16.2KiB kb.
- The desktop version of the main domain received an Insights value of 50 for the performance.