Mini Content Marketing comparison of websites for aol.com

aol.com

80%

netflix.com

70%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric aol.com netflix.com
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric aol.com netflix.com
Number of Referring Backlinks (Content Popularity) (day) 93,177,240 46,748,263
Number of Referring Domains (Content Popularity) (day) 348,858 147,982
Number of URLs found in the index (day) 85,791,690 1,289,062
Number of IPs that refer to domain (day) 186,732 91,578
Number of subnets that refer to domain (day) 88,359 45,346
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2,421 775
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 131,612 8,706
Number of governmental and .gov - related domains that refer to domain (day) 351 57
Number of government and .gov - related external backlinks that link to domain (day) 9,152 303
The exact number of educational domains that refer to domain (day) 1,271 592
Number of Backlinks from .EDU Domains (Content Popularity) (day) 67,324 6,595
The exact number of government domains that refer to domain (day) 192 32
The exact number of government links that refer to domain (day) 3,722 157
Average number of outgoing links to unique domains for that domain (day) 3 1
The number of outgoing links for this domain (day) 8 1
Average number of internal links for domain (day) 17 28
Link Strength of Referring Domains (Content Popularity) (day) 74 67
Authority of Referring Domains (Content Popularity) (day) 78 59
TrustMetric value for domain (day) - Majestic metric 78 59

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
AOL - News, Weather, Entertainment, Finance & Lifestyle
Desktop speed score 71
Mobile speed score 47
Mobile usability score 97
Number of all page resources 109
Number of static page resources 39
Number of JS page resources 32
Number of styles (CSS) page resources 2
Total request weight 27 kb
HTML response weight 420 kb
CSS response weight 707 kb
Images response weight 486 kb
JS response weight 3176 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://cdn-gl.imrworldwide.com/conf/PF84A89FC-E661-6BC4-E040-070AAD311D25.js
https://o.aolcdn.com/os/moat/prod/moatuac.js
https://s.aolcdn.com/aoldotcom-releases/newsletters/horoscopes/horoscope-branding.svg
Cache (mobile) by setting expiry date for
https://cdn-gl.imrworldwide.com/conf/PF84A89FC-E661-6BC4-E040-070AAD311D25.js
https://o.aolcdn.com/os/moat/prod/moatuac.js
https://s.aolcdn.com/aoldotcom-releases/newsletters/horoscopes/horoscope-branding.svg
Speed up server response time
Response time in 0.24 seconds
Minify HTML files (desktop)
https://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Minify HTML files (mobile)
https://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Minify JavaScript files (desktop)
https://cdn-gl.imrworldwide.com/conf/PF84A89FC-E661-6BC4-E040-070AAD311D25.js - 642B (11%)
Minify JavaScript files (mobile)
https://cdn-gl.imrworldwide.com/conf/PF84A89FC-E661-6BC4-E040-070AAD311D25.js - 642B (11%)
Optimize image files (desktop)
https://o.aolcdn.com/images/dims?thumbnail=640%2C420&quality=80&format=jpg&image_uri=https%3A%2F%2Faol-releases-assets-production.s3.amazonaws.com%2Fgenerator%2F425CF7E8.jpg&client=cbc79c14efcebee57402&signature=6ade434a775e429181b4868f4c06ab6fe88e70a4 - 45.8KiB (37%)
https://o.aolcdn.com/images/dims?image_uri=http%3A%2F%2Fo.aolcdn.com%2Fhss%2Fstorage%2Fmidas%2Fad7d64917720482f06a82a8a180108e2%2F205463979%2Fi-cL9RN8H-X2.jpg&resize=%2C456&crop=640%2C380%2C22%2C13&client=14d356460ccd1a3da7ce&signature=95ee482a46f571a1aafb55571d03540fcbac6183 - 43.3KiB (76%)
https://o.aolcdn.com/images/dims?thumbnail=640%2C420&quality=80&format=jpg&image_uri=https%3A%2F%2Faol-releases-assets-production.s3.amazonaws.com%2Fgenerator%2F0A742CAB.jpg&client=cbc79c14efcebee57402&signature=02367412c2bbe40b30337853193ed9c8f71de5b5 - 15.1KiB (41%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2510.
  • The competing domain netflix.com has achieved a score of 2170

Content

  • 186 words or phrases (two word combinations) were found on the main domain.
  • The term netflix only occurs on the netflix.com website and not on the website of the main domain.
  • The competitor netflix.com has achieved a value of 46748263 for the metric: "Number of incoming backlinks (daily value)".
  • The value achieved for the metric: "Number of incoming backlinks (daily value)" is 93177240.
  • The achieved value for the metric: "Average number of outbound links to different domains" is 3 .

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • The best position ever found for the competitor netflix.com was 1 and it was found the keyword :keyword.
  • The best position ever found for the main domain was 2 and it was found the keyword :keyword.
  • In the search engine rankings above, the average position of the main domain is: 61.
  • The number of visitors from the search engine to the main domain is 197942 per month.
  • The competing websites have an average search engine position of 101923159 in our rankings.

Server

  • The competitor netflix.com has a number of pages indexed in the search engine of 970,000.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor netflix.com website to save 581B kb each time the page is loaded.
  • The entire CSS files of the competitor netflix.com homepage weighs 115 kb.
  • Graphic files (on the homepage of the competitor netflix.com) have a size of 811 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.