Mini Content Marketing comparison of websites for arbel.ch

swissfilms.ch

62%
Change competitor

interhome.ch

62%
Change competitor

2zu1film.com

21%
Change competitor

turnusfilm.com

15%
Change competitor

arbel.ch

10%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric arbel.ch swissfilms.ch interhome.ch turnusfilm.com 2zu1film.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x 3649 x x x
Instagram following (account is following) x 749 x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric arbel.ch swissfilms.ch interhome.ch turnusfilm.com 2zu1film.com
Number of Referring Backlinks (Content Popularity) (day) x 44,466 231,346 x x
Number of Referring Domains (Content Popularity) (day) x 1,546 1,022 x x
Number of URLs found in the index (day) x 268,053 399,281 x x
Number of IPs that refer to domain (day) x 1,268 556 x x
Number of subnets that refer to domain (day) x 1,016 465 x x
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 10 x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 117 x x x
Number of governmental and .gov - related domains that refer to domain (day) x 1 x x x
Number of government and .gov - related external backlinks that link to domain (day) x 2 x x x
The exact number of educational domains that refer to domain (day) x 6 x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 23 x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 6 0 x x
The number of outgoing links for this domain (day) x 8 0 x x
Average number of internal links for domain (day) x 36 37 x x
Link Strength of Referring Domains (Content Popularity) (day) x 22 44 x x
Authority of Referring Domains (Content Popularity) (day) x 21 30 x x
TrustMetric value for domain (day) - Majestic metric x 21 30 x x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
arbel gmbh photography & film production
Desktop speed score 23
Mobile speed score 20
Mobile usability score 99
Number of all page resources 108
Number of static page resources 92
Number of JS page resources 24
Number of styles (CSS) page resources 4
Total request weight 13 kb
HTML response weight 91 kb
CSS response weight 156 kb
Images response weight 5854 kb
JS response weight 871 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://use.typekit.net/xqj3xyn.js
https://maps.google.com/maps/api/js?sensor=false&key=AIzaSyBiSiOMo1_x-c8LUEti5ykBV3khwwyis34&language=de
Cache (mobile) by setting expiry date for
https://use.typekit.net/xqj3xyn.js
https://maps.google.com/maps/api/js?sensor=false&key=AIzaSyBiSiOMo1_x-c8LUEti5ykBV3khwwyis34&language=de
Speed up server response time
Response time in 2.3 seconds
Minify your CSS files (desktop)
http://arbel.ch/wp-content/themes/arbel/css/customstyle.css?ver=4.8 - 550B (17%)
Minify your CSS files (mobile)
http://arbel.ch/wp-content/themes/arbel/css/customstyle.css?ver=4.8 - 550B (17%)
Minify HTML files (desktop)
http://arbel.ch/ - 2KiB (16%)
Minify HTML files (mobile)
http://arbel.ch/ - 2KiB (16%)
Minify JavaScript files (desktop)
http://arbel.ch/wp-content/themes/arbel/js/jquery.fancybox.js?ver=1 - 8.3KiB (37%)
http://arbel.ch/wp-content/themes/arbel/js/jquery.easing.1.3.min.js?ver=1 - 1,013B (55%)
http://arbel.ch/wp-content/themes/arbel/js/site.js?ver=1 - 530B (43%)
Minify JavaScript files (mobile)
http://arbel.ch/wp-content/themes/arbel/js/jquery.fancybox.js?ver=1 - 8.3KiB (37%)
http://arbel.ch/wp-content/themes/arbel/js/jquery.easing.1.3.min.js?ver=1 - 1,013B (55%)
http://arbel.ch/wp-content/themes/arbel/js/site.js?ver=1 - 530B (43%)
Optimize image files (desktop)
http://arbel.ch/wp-content/uploads/2017/01/mondovino_visp.jpg - 491.2KiB (44%)
http://arbel.ch/wp-content/uploads/2017/01/buespi.jpg - 244.4KiB (75%)
http://arbel.ch/wp-content/uploads/2017/02/SBB_FaszinationTransport.jpg - 221.1KiB (77%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 319.
  • The competing domain turnusfilm.com has achieved a score of 513

Content

  • For the popular word film, this would be a similar word combination: films, turnusfilm, kurzfilm, filmfestival, dokumentarfilm
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is kameramann hans (based on first 10 subpages of examined domain).
  • The competitor "interhome.ch" enables visitors to subscribe to their newsletter list.
  • The term that appears on all competitors websites, but not on the website of the main domain, is kino.
  • Competitor swissfilms.ch has achieved a value of 6 for the metric: "Number of referring .EDU domains (daily value)".

Social media

  • The domain swissfilms.ch has a Twitter account.
  • 60% of this group of domains has a Facebook account.
  • 40% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Instagram account.
  • The number of Twitter favorites for the competitor interhome.ch tweet account is 83 (since the last update).

Seo

  • Of all the URLs found in the domain turnusfilm.com, "http://www.turnusfilm.com/" is the most frequently found URL in the search results.
  • The competitors (interhome.ch) best performing keyword is ferienvilla and it was found on the position 1
  • The main domain's best performing keyword is etavis and it was found on the position 72
  • In the search engine rankings above, the average position of the main domain is: 81.
  • The average number of visitors expected from the search engine for the competitors websites is 285132.

Server

  • Graphic files (on the homepage of the competitor interhome.ch) have a size of 2003 kb.
  • The HTML script of the competitor interhome.ch weighs 4055 kb.
  • It would be an advantage to compress the image at the main domain: http://arbel.ch/wp-content/uploads/2017/01/actelion_FOTO_2.jpg in order to 77.8KiB kb.
  • The total amount of the website requests on the main domain was calculated at 13 kb.
  • The page http://interhome.ch/ has 2 unnecessary redirects until it shows a URL with content.