Mini Content Marketing comparison of websites for architecture.com

academic.oup.com

71%
Change competitor

architecture.com

27%

fullscreen.com

25%
Change competitor

supervalu.ie

11%
Change competitor

aia.org

10%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric architecture.com academic.oup.com aia.org fullscreen.com supervalu.ie
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 20200 x x x x
Youtube comments x x x x x
Youtube videos 897 x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric architecture.com academic.oup.com aia.org fullscreen.com supervalu.ie
Number of Referring Backlinks (Content Popularity) (day) 34,686,078 13,291,924 4,582,686 54,570 91,477
Number of Referring Domains (Content Popularity) (day) 13,597 87,635 18,241 2,040 1,989
Number of URLs found in the index (day) 702,942 375,136 455,043 6,786 127,197
Number of IPs that refer to domain (day) 9,714 59,210 13,244 1,550 1,449
Number of subnets that refer to domain (day) 6,794 35,839 9,428 1,330 995
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 405 2,706 550 12 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 6,608 438,596 5,573 49 x
Number of governmental and .gov - related domains that refer to domain (day) 129 297 119 x 3
Number of government and .gov - related external backlinks that link to domain (day) 2,181 40,231 813 x 16
The exact number of educational domains that refer to domain (day) 120 870 480 9 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 611 61,804 4,156 43 x
The exact number of government domains that refer to domain (day) 1 117 113 x x
The exact number of government links that refer to domain (day) 1 37,660 728 x x
Average number of outgoing links to unique domains for that domain (day) 8 20 0 2 3
The number of outgoing links for this domain (day) 17 116 0 2 3
Average number of internal links for domain (day) 80 66 6 5 33
Link Strength of Referring Domains (Content Popularity) (day) 55 54 57 39 43
Authority of Referring Domains (Content Popularity) (day) 67 59 73 33 29
TrustMetric value for domain (day) - Majestic metric 67 59 73 33 29

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Royal Institute of British Architects
Desktop speed score 23
Mobile speed score 23
Mobile usability score 94
Number of all page resources 57
Number of static page resources 39
Number of JS page resources 19
Number of styles (CSS) page resources 1
Total request weight 9 kb
HTML response weight 99 kb
CSS response weight 875 kb
Images response weight 3582 kb
JS response weight 4907 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.architecture.com/css/default/index.css
https://www.architecture.com/fonts/bariol_bold-webfont.woff
https://www.architecture.com/fonts/bariol_regular-webfont.woff
Cache (mobile) by setting expiry date for
https://www.architecture.com/css/default/index.css
https://www.architecture.com/fonts/bariol_bold-webfont.woff
https://www.architecture.com/fonts/bariol_regular-webfont.woff
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://www.architecture.com/css/default/index.css - 155.8KiB (85%)
Minify your CSS files (mobile)
https://www.architecture.com/css/default/index.css - 155.8KiB (85%)
Minify JavaScript files (desktop)
https://www.architecture.com/js/app.bundle.min.js - 685.6KiB (90%)
https://www.architecture.com/js/form.bundle.min.js - 328.4KiB (90%)
https://www.architecture.com/js/vendor.bundle.min.js - 16.5KiB (82%)
Minify JavaScript files (mobile)
https://www.architecture.com/js/app.bundle.min.js - 685.6KiB (90%)
https://www.architecture.com/js/form.bundle.min.js - 328.4KiB (90%)
https://www.architecture.com/js/vendor.bundle.min.js - 16.5KiB (82%)
Optimize image files (desktop)
https://www.architecture.com/-/media/3a18cef08775452989b588a68aa27b64.jpg - 341.3KiB (78%)
https://www.architecture.com/-/media/62cbc179df214f16b2ee243ded6f2362.jpg?h=348&w=538&la=en&hash=3F6AEA424B7D1DBAC349DB26D40E36E074E57DFA - 275.5KiB (80%)
https://www.architecture.com/-/media/5b8c16b4074c4527ae3f9cc0e0f9bd7c.jpg?h=348&w=538&la=en&hash=E092ADFFB1F5BE7E727E16F55262E8A01C13BDD6 - 177KiB (72%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1041.
  • The competing domain fullscreen.com has achieved a score of 976

Content

  • The competitor academic.oup.com has achieved a value of 13291924 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor academic.oup.com has achieved a value of 438596 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • Competitor academic.oup.com has achieved a value of 66 for the metric:"Average number of internal links".
  • The competitor academic.oup.com achieved a value of 59 for the metric: "Authority of the referring domains".
  • The competitor academic.oup.com has achieved a value of 59 for the metric: "Trust metric - Majestic metric".

Social media

  • The main domain has a YouTube account.
  • The number of Twitter fans belonging to the competitor fullscreen.com tweet account is 159968 (since the last update).
  • The number of Instagram followers, which belong to the main domain is 139196 (since the last update).
  • The number of YouTube views of the main domain is 788516 (since the last update).
  • The main domain has created 380 youtube videos.

Seo

  • The search engine rankings update for the main domain took place on 2020-02-03.
  • From this group of websites, the domain fullscreen.com has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 34369 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 68737.

Server

  • Static objects of the competitor academic.oup.com are numerous and http://sitemaster.academic.oup.com/ImageLibrary/journals/cover-fqshomepage.jpg, https://oup.silverchair-cdn.com/UI/app/svg/umbrella/oup-logo.svg, https://oup.silverchair-cdn.com/UI/app/svg/umbrella/oxford-academic-logo.svg, https://oup.silverchair-cdn.com/data/SiteBuilderAssets/Live/Images/journals/oxford-academic-journals-693934141.svg could have information about their expiry date and be loaded from the cache of the browser.
  • The number of Javascript resources (on the homepage of the competitor academic.oup.com) is 12 .
  • Some links and buttons are too small and can cause problems for website visitors of the competitor academic.oup.com website.
  • Title of the homepage for the main domain is Royal Institute of British Architects .
  • When the homepage of the main domain is loaded once, 57 objects are downloaded (files, JS scripts, etc.).