Mini
Content Marketing comparison of websites for arcteryx.com
roguefitness.com
zappos.com
zumiez.com
salomon.com
arcteryx.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | arcteryx.com | zappos.com | salomon.com | zumiez.com | roguefitness.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 391076529 |
| Youtube subscribers | x | x | x | x | 956000 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 1894 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | arcteryx.com | zappos.com | salomon.com | zumiez.com | roguefitness.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,059,807 | 7,840,497 | 5,081,067 | 437,503 | 2,117,184 |
| Number of Referring Domains (Content Popularity) (day) | 7,229 | 42,095 | 11,519 | 6,364 | 4,951 |
| Number of URLs found in the index (day) | 925,331 | 8,132,470 | 235,257 | 21,822,994 | 41,631 |
| Number of IPs that refer to domain (day) | 5,535 | 27,528 | 8,626 | 4,743 | 3,775 |
| Number of subnets that refer to domain (day) | 4,407 | 17,113 | 6,352 | 3,289 | 2,715 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 16 | 115 | 25 | 12 | 6 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 44 | 679 | 90 | 31 | 50 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 10 | 1 | 6 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 19 | 30 | 1 | 31 | x |
| The exact number of educational domains that refer to domain (day) | 14 | 99 | 15 | 11 | 5 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 38 | 643 | 39 | 30 | 17 |
| The exact number of government domains that refer to domain (day) | 1 | 8 | 1 | 6 | x |
| The exact number of government links that refer to domain (day) | 19 | 28 | 1 | 31 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 4 | 7 | 1 | 5 |
| The number of outgoing links for this domain (day) | 0 | 5 | 7 | 1 | 10 |
| Average number of internal links for domain (day) | 8 | 212 | 38 | 87 | 192 |
| Link Strength of Referring Domains (Content Popularity) (day) | 46 | 56 | 52 | 47 | 46 |
| Authority of Referring Domains (Content Popularity) (day) | 49 | 76 | 41 | 59 | 33 |
| TrustMetric value for domain (day) - Majestic metric | 49 | 76 | 41 | 59 | 33 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Outdoor Clothing, Technical Outerwear & Accessories / Arc'teryx |
|
| Desktop speed score | 79 |
|---|---|
| Mobile speed score | 61 |
| Mobile usability score | 100 |
| Number of all page resources | 131 |
| Number of static page resources | 46 |
| Number of JS page resources | 41 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 26 kb |
| HTML response weight | 510 kb |
| CSS response weight | 83 kb |
| Images response weight | 581 kb |
| JS response weight | 2600 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://arcteryx.com/
https://arcteryx.com/
https://arcteryx.com/us/en/
|
|
Cache (desktop) by setting expiry date for https://s.yimg.com/wi/ytc.js
https://s3-us-west-2.amazonaws.com/arcteryx-images-3rdparty/S19/frontpage-s19/images/Play-Button-Hollow-White.svg
https://static.hotjar.com/c/hotjar-33114.js?sv=4
|
|
Cache (mobile) by setting expiry date for https://s.yimg.com/wi/ytc.js
https://s3-us-west-2.amazonaws.com/arcteryx-images-3rdparty/S19/frontpage-s19/images/Play-Button-Hollow-White.svg
https://static.hotjar.com/c/hotjar-33114.js?sv=4
|
|
Minify your CSS files (desktop) https://landing-pages.arcteryx.com/_next/static/css/styles.45a5cdc0.chunk.css - 1.2KiB (12%)
|
|
Minify your CSS files (mobile) https://landing-pages.arcteryx.com/_next/static/css/styles.45a5cdc0.chunk.css - 1.2KiB (12%)
|
|
Minify JavaScript files (desktop) https://cdn.polyfill.io/v2/polyfill.js?features=default,fetch - 3.9KiB (28%)
|
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Minify JavaScript files (mobile) https://cdn.polyfill.io/v2/polyfill.js?features=default,fetch - 3.9KiB (28%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 725.
- The competing domain zumiez.com has achieved a score of 851
Content
- For the popular word your, this would be a similar word combination: ryourogue, your order, your personal, track your, your email
- The most common term (found) on the website is zumiez
- The word or combination of words with the best median result regarding the frequency is teryx (based on first 10 subpages of examined domain).
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "188:188".
- The competitor roguefitness.com has achieved a value of 2715 for the metric: "Number of referring domains from different IP C blocks".
Social media
- A link to Instagram was found on the competitors website zumiez.com.
- 0% of this group of domains has a Google+ account.
- 120% of this group of domains has a Instagram account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- Number of Instagram followers, which belong to the competitor zumiez.com has been 1253991 since the last check.
Seo
- The average position in the search engine rankings for the website zumiez.com is 44.
- The URL https://arcteryx.com/us/en/help/arc-naming occurs most frequently in the search engine results.
- The best position ever found for the main domain was 1 and it was found the keyword :keyword.
- From this group of websites, the domain zumiez.com has the best average position among in search engine rankings.
- The competing websites have an average search engine position of 918627 in our rankings.
Server
- It would be an advantage to compress the image at the competitor zappos.com website: http://a3.zassets.com/images/z/3/7/9/9/0/2/3799025-t-THUMBNAIL.jpg in order to 2KiB kb.
- The number of static elements on the zappos.com page is 61.
- The HTML script of the competitor salomon.com weighs 853 kb.
- The CSS file on the main domain https://landing-pages.arcteryx.com/_next/static/css/styles.45a5cdc0.chunk.css could be compressed to save 12% - 1.2KiB kb.
- The entire CSS files of the main domain homepage weighs 83 kb.