Mini Content Marketing comparison of websites for audible.com

msn.com

91%
Change competitor

netflix.com

55%
Change competitor

audible.com

41%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric audible.com msn.com netflix.com
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric audible.com msn.com netflix.com
Number of Referring Backlinks (Content Popularity) (day) 8,719,305 190,804,268 46,748,263
Number of Referring Domains (Content Popularity) (day) 44,829 450,764 147,982
Number of URLs found in the index (day) 4,372,830 15,528,660 1,289,062
Number of IPs that refer to domain (day) 27,212 243,035 91,578
Number of subnets that refer to domain (day) 15,994 105,287 45,346
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 307 3,081 775
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,878 223,754 8,706
Number of governmental and .gov - related domains that refer to domain (day) 21 570 57
Number of government and .gov - related external backlinks that link to domain (day) 85 14,659 303
The exact number of educational domains that refer to domain (day) 241 1,430 592
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1,583 158,517 6,595
The exact number of government domains that refer to domain (day) 13 239 32
The exact number of government links that refer to domain (day) 70 5,870 157
Average number of outgoing links to unique domains for that domain (day) 3 3 1
The number of outgoing links for this domain (day) 4 8 1
Average number of internal links for domain (day) 44 33 28
Link Strength of Referring Domains (Content Popularity) (day) 64 69 67
Authority of Referring Domains (Content Popularity) (day) 76 77 59
TrustMetric value for domain (day) - Majestic metric 76 77 59

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Livres audio à télécharger | Un essai gratuit | Audible.fr
Desktop speed score 57
Mobile speed score 47
Mobile usability score 99
Number of all page resources 186
Number of static page resources 106
Number of JS page resources 30
Number of styles (CSS) page resources 5
Total request weight 42 kb
HTML response weight 634 kb
CSS response weight 617 kb
Images response weight 2311 kb
JS response weight 1484 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://audible.com/
http://www.audible.com/
http://www.audible.fr/?ref=Adbl_ip_rdr_from_US&source_code=FRA30DFT1BkHP0909159020&ipRedirectFrom=US&ipRedirectOriginalURL=
Cache (desktop) by setting expiry date for
http://audible-1.leadsmonitor.io/track.js
http://audible-2.leadsmonitor.io/track.js
http://fls-eu.amazon.fr/1/batch/1/OP/A2728XDNODOQ8T:257-8742902-9629341:14CKZM5VXTMVWERNSPTB$uedata=s:%2Fmn%2Fuedata%2F257-8742902-9629341%3Fld%26v%3D0.37.7%26id%3D14CKZM5VXTMVWERNSPTB%26sw%3D1024%26sh%3D768%26vw%3D1024%26vh%3D768%26m%3D1%26sc%3D14CKZM5VXTMVWERNSPTB%26ue%3D3%26bb%3D39%26be%3D156%26pc%3D176%26tc%3D0%26na_%3D0%26ul_%3D-1501719317459%26_ul%3D-1501719317459%26rd_%3D-1501719317459%26_rd%3D-1501719317459%26fe_%3D0%26lk_%3D0%26_lk%3D0%26co_%3D0%26_co%3D0%26sc_%3D-1501719317459%26rq_%3D0%26rs_%3D0%26_rs%3D0%26dl_%3D0%26di_%3D0%26de_%3D0%26_de%3D0%26_dc%3D0%26ld_%3D0%26_ld%3D-1501719317459%26ntd%3D-2%26ty%3D0%26rc%3D0%26hob%3D1%26hoe%3D6%26ld%3D179%26t%3D1501719317638%26ctb%3D1%26rt%3D__ld%3A0-0-0-0-0-0-0%26csmtags%3Dfls-eu%7CnetInfo%3Aother%26viz%3Dvisible%3A2%26pty%3DGateway%26spty%3DLandingPage%26pti%3Dundefined%26tid%3D14CKZM5VXTMVWERNSPTB%26aftb%3D1:180
Cache (mobile) by setting expiry date for
https://fls-na.amazon.com/1/batch/1/OP/mkt=aiwnacsm:442-5552674-3786077:IYUC3KEF3M89X8MCDM9S:mobile.audible.com$uedata=s:%2Fuedata%2F442-5552674-3786077%2F%3Fld%26v%3Da02%26id%3DIYUC3KEF3M89X8MCDM9S%26m%3D1%26sc%3DIYUC3KEF3M89X8MCDM9S%26ue%3D1%26pc%3D108%26tc%3D0%26na_%3D0%26fe_%3D0%26lk_%3D0%26_lk%3D0%26co_%3D0%26_co%3D0%26rq_%3D0%26rs_%3D0%26_rs%3D0%26dl_%3D0%26di_%3D0%26de_%3D0%26_de%3D0%26_dc%3D0%26ld_%3D0%26ty%3D0%26rc%3D0%26ld%3D109%26t%3D1501719329047%26ctb%3D1%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.16.1.5-2016-04-01%7C%7Cnonredirect:110
https://s.yimg.com/wi/ytc.js
https://nexus.ensighten.com/audibleus/prod/Bootstrap.js
Minify HTML files (desktop)
http://www.audible.fr/?ref=Adbl_ip_rdr_from_US&source_code=FRA30DFT1BkHP0909159020&ipRedirectFrom=US&ipRedirectOriginalURL= - 7.5KiB (15%)
Minify HTML files (mobile)
https://mobile.audible.com/?s_ref=%2F - 1.8KiB (14%)
Minify JavaScript files (mobile)
https://images-na.ssl-images-amazon.com/images/G/01/audiblemobile/store/js/thirdparty/sitecatalyst_v11._V326435744_.js - 4.8KiB (22%)
https://connect.facebook.net/en_US/fbds.js - 692B (33%)
Optimize image files (desktop)
http://g-ecx.images-amazon.com/images/G/08/AudibleFR/fr_FR/img/site/anonhp/Promo_GoT-7_2180x550._CB504199635_.jpg - 285.6KiB (84%)
https://images-na.ssl-images-amazon.com/images/I/61dqk1PN-dL._SL300_.jpg - 26.2KiB (71%)
https://images-na.ssl-images-amazon.com/images/I/61N16yeGfoL._SL300_.jpg - 24KiB (72%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1288.
  • The competing domain netflix.com has achieved a score of 1720

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is cette fonctionnalité (based first 10 subpages of the domain under investigation).
  • The term narrateur only appears on this website and not on the websites of the competition.
  • The term fair only appears on one competitor's website - msn.com.
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 15994 .
  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 307 .

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • The URL https://www.netflix.com/de/ is the most frequent url in our search engine rankings, which belongs to the competitor netflix.com
  • The competitors (msn.com) best performing keyword is bildergallerien and it was found on the position 1
  • In the search engine rankings below, the average position for the competitor msn.com is: 62.
  • The main domain's best performing keyword is oechsli and it was found on the position 59
  • The number of visitors from the search engine to the main domain is 0 per month.

Server

  • The version for smartphones and tablets of the competitor msn.com has achieved 98 points for user-experience (how user-friendly a website is).
  • The CSS of the main domain website accounts for12% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 7.5KiB kb each time the page is loaded.
  • It would be an advantage to compress the image at the main domain: https://images-na.ssl-images-amazon.com/images/I/51N0+vi7YVL._SL300_.jpg in order to 17.6KiB kb.
  • On the homepage of the main domain 5 CSS files can be identified.