Mini
Content Marketing comparison of websites for autismspeaks.org
ndss.org
autismspeaks.org
alz.org
arthritis.org
mssociety.org.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | autismspeaks.org | ndss.org | alz.org | arthritis.org | mssociety.org.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 1431627 |
| Youtube subscribers | x | x | x | x | 21300 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 173 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | autismspeaks.org | ndss.org | alz.org | arthritis.org | mssociety.org.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,408,070 | 283,296 | 7,341,198 | 2,120,284 | 737,062 |
| Number of Referring Domains (Content Popularity) (day) | 29,818 | 7,426 | 55,109 | 26,787 | 7,601 |
| Number of URLs found in the index (day) | 1,134,459 | 4,004 | 3,268,683 | 1,524,201 | 426,262 |
| Number of IPs that refer to domain (day) | 19,946 | 5,253 | 32,811 | 17,632 | 4,519 |
| Number of subnets that refer to domain (day) | 13,370 | 4,194 | 20,169 | 11,839 | 3,261 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 612 | 205 | 834 | 367 | 103 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 6,268 | 922 | 9,541 | 6,550 | 2,081 |
| Number of governmental and .gov - related domains that refer to domain (day) | 114 | 65 | 277 | 118 | 76 |
| Number of government and .gov - related external backlinks that link to domain (day) | 886 | 335 | 6,710 | 1,148 | 24,737 |
| The exact number of educational domains that refer to domain (day) | 536 | 189 | 706 | 339 | 8 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 5,827 | 889 | 8,530 | 6,504 | 34 |
| The exact number of government domains that refer to domain (day) | 85 | 61 | 251 | 110 | 1 |
| The exact number of government links that refer to domain (day) | 786 | 326 | 6,578 | 1,101 | 2 |
| Average number of outgoing links to unique domains for that domain (day) | 5 | 3 | 1 | 3 | 7 |
| The number of outgoing links for this domain (day) | 8 | 4 | 1 | 5 | 7 |
| Average number of internal links for domain (day) | 27 | 26 | 9 | 26 | 24 |
| Link Strength of Referring Domains (Content Popularity) (day) | 57 | 45 | 64 | 58 | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 38 | 66 | 81 | 49 | 61 |
| TrustMetric value for domain (day) - Majestic metric | 38 | 66 | 81 | 49 | 61 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Home | Autism Speaks |
|
| Desktop speed score | 67 |
|---|---|
| Mobile speed score | 54 |
| Mobile usability score | 97 |
| Number of all page resources | 73 |
| Number of static page resources | 52 |
| Number of JS page resources | 26 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 9 kb |
| HTML response weight | 73 kb |
| CSS response weight | 235 kb |
| Images response weight | 650 kb |
| JS response weight | 1200 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://autismspeaks.org/
http://www.autismspeaks.org/
https://www.autismspeaks.org/
|
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Cache (desktop) by setting expiry date for https://s3.amazonaws.com/static.chartbeat.com/js/chartbeat.js
https://sumo.com/api/load/
https://load.sumome.com/
|
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Cache (mobile) by setting expiry date for https://s3.amazonaws.com/static.chartbeat.com/js/chartbeat.js
https://sumo.com/api/load/
https://load.sumome.com/
|
|
Minify your CSS files (desktop) https://www.google.com/uds/api/search/1.0/01d3e4019d02927b30f1da06094837dc/default+en.css - 3.9KiB (40%)
https://www.google.com/cse/static/style/look/minimalist.css - 588B (24%)
|
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Minify your CSS files (mobile) https://www.google.com/uds/api/search/1.0/01d3e4019d02927b30f1da06094837dc/default+en.css - 3.9KiB (40%)
https://www.google.com/cse/static/style/look/minimalist.css - 588B (24%)
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Minify HTML files (desktop) https://www.autismspeaks.org/ - 3.1KiB (19%)
|
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Minify HTML files (mobile) https://www.autismspeaks.org/ - 3.1KiB (19%)
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Minify JavaScript files (desktop) https://www.autismspeaks.org/sites/all/themes/roots/sprout/js/plugins.js?1501937436 - 2.2KiB (40%)
https://www.autismspeaks.org/sites/all/themes/roots/sprout/js/main.js?1501937436 - 1KiB (22%)
https://www.autismspeaks.org/sites/all/themes/roots/sprout/js/vendor/jquery.cookie.js - 563B (42%)
|
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Minify JavaScript files (mobile) https://www.autismspeaks.org/sites/all/themes/roots/sprout/js/plugins.js?1501937436 - 2.2KiB (40%)
https://www.autismspeaks.org/sites/all/themes/roots/sprout/js/main.js?1501937436 - 1KiB (22%)
https://www.autismspeaks.org/sites/all/themes/roots/sprout/js/vendor/jquery.cookie.js - 563B (42%)
|
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Optimize image files (desktop) https://www.autismspeaks.org/sites/default/files/images/Banner/walk_banner_970x250_love.jpg - 93.5KiB (62%)
https://www.autismspeaks.org/sites/all/themes/roots/sprout/img/highlights/learn-signs.jpg - 57.6KiB (79%)
https://www.autismspeaks.org/sites/all/themes/roots/sprout/img/highlights/Diagnosed.jpg - 31.3KiB (72%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1213.
- The competing domain ndss.org has achieved a score of 2270
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is community employment (based first 10 subpages of the domain under investigation).
- The competitor "arthritis.org" enables visitors to subscribe to their newsletter list.
- The word or combination of words with the best median result regarding the frequency is autism (based on first 10 subpages of examined domain).
- The term search only appears on one competitor's website - ndss.org.
- The competitor ndss.org has achieved a value of 922 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
Social media
- A link to Instagram was found on the competitors website mssociety.org.uk.
- A link to Twitter was found on the main domain.
- 100% of this group of domains has a Facebook account.
- 100% of this group of domains has a Twitter account.
- The number of instagram posts on the competitor alz.org instagram account is 753 (since the last update).
Seo
- The average position in the search engine rankings for the website arthritis.org is 55.
- The competitor mssociety.org.uk should get at least 0 visitors from the search engine per month.
- The best position ever found for the main domain was 20 and it was found the keyword :keyword.
- The domain arthritis.org has the best search engine rankings average position.
- On average, the competitors get at least 7345 visitors per month from the search engine.
Server
- AJavascript on the competitor alz.org hold 61% of all data transfers.
- The CSS file on the competitor alz.org http://www.alz.org/styles_custom/side_scroller.css could be compressed to save 21% - 2.2KiB kb.
- On the homepage, belonging to arthritis.org 8 CSS files can be identified.
- The CSS file on the main domain https://www.google.com/cse/static/style/look/minimalist.css could be compressed to save 24% - 588B kb.
- The HTML script of the main domain weighs 1200 kb.