Mini
Content Marketing comparison of websites for avery.com
printingforless.com
staples.com
theupsstore.com
gotprint.com
avery.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | avery.com | staples.com | theupsstore.com | gotprint.com | printingforless.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | 1162749 | x | x |
| Youtube subscribers | x | x | 5040 | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | 125 | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | avery.com | staples.com | theupsstore.com | gotprint.com | printingforless.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 477,760 | 4,237,626 | 978,798 | 64,523 | 154,902 |
| Number of Referring Domains (Content Popularity) (day) | 6,457 | 32,229 | 9,217 | 2,317 | 2,589 |
| Number of URLs found in the index (day) | 3,790,519 | 3,053,292 | 162,290 | 20,529 | 8,633 |
| Number of IPs that refer to domain (day) | 4,947 | 22,273 | 6,471 | 1,758 | 1,956 |
| Number of subnets that refer to domain (day) | 3,682 | 14,369 | 4,860 | 1,425 | 1,502 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 42 | 298 | 108 | 7 | 25 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 85 | 1,912 | 1,590 | 12 | 229 |
| Number of governmental and .gov - related domains that refer to domain (day) | 8 | 66 | 24 | 1 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 28 | 266 | 160 | 2 | x |
| The exact number of educational domains that refer to domain (day) | 39 | 282 | 107 | 7 | 24 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 82 | 1,870 | 1,589 | 12 | 228 |
| The exact number of government domains that refer to domain (day) | 7 | 65 | 24 | 1 | x |
| The exact number of government links that refer to domain (day) | 24 | 264 | 160 | 2 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 10 | 3 | 2 | 0 |
| The number of outgoing links for this domain (day) | 0 | 20 | 4 | 2 | 0 |
| Average number of internal links for domain (day) | 7 | 363 | 20 | 53 | 11 |
| Link Strength of Referring Domains (Content Popularity) (day) | 45 | 54 | 55 | 41 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 59 | 73 | 42 | 43 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 59 | 73 | 42 | 43 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Office Supplies: Office Products, Labels & More | Avery |
|
| Desktop speed score | 60 |
|---|---|
| Mobile speed score | 60 |
| Mobile usability score | 89 |
| Number of all page resources | 104 |
| Number of static page resources | 60 |
| Number of JS page resources | 42 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 16 kb |
| HTML response weight | 70 kb |
| CSS response weight | 293 kb |
| Images response weight | 1628 kb |
| JS response weight | 917 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://avery.com/
http://www.avery.com/
http://www.avery.com/avery/en_us/
|
|
Cache (desktop) by setting expiry date for http://universal.iperceptions.com/core/IpEngine_v75.js
http://universal.iperceptions.com/wrapper.js
http://www.rtb123.com/tags/1b0bea8c-919c-4099-be3e-6d68f53c5769/btp.js
|
|
Cache (mobile) by setting expiry date for http://www.google-analytics.com/analytics.js
http://www.avery.com/vgnfiles/OP/OP%20Static%20Images/mobile/averymobile.css
http://www.avery.com/vgnfiles/OP/OP%20Static%20Images/mobile/mobile_facebook.png
|
|
Minify your CSS files (desktop) http://www.avery.com/avery/static/linked/css/global/main.css - 2.2KiB (29%)
http://www.avery.com/avery/static/linked/css/non_global/main.css - 2KiB (32%)
http://www.avery.com/vgnfiles/op/common/css/homepage.css - 550B (12%)
|
|
Minify HTML files (desktop) http://www.avery.com/avery/en_us/ - 2.1KiB (18%)
|
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Minify HTML files (mobile) http://m.avery.com/ - 924B (32%)
|
|
Minify JavaScript files (desktop) http://www.avery.com/avery/static/linked/js/main.js - 1.5KiB (29%)
http://www.avery.com/avery/static/linked/js/averyCommon.js - 538B (25%)
|
|
Optimize image files (desktop) http://www.avery.com/vgnfiles/images/homepage/bnr/170731-back-to-school-durable-kids-labels.jpg - 350.5KiB (77%)
http://www.avery.com/vgnfiles/images/homepage/bnr/170101_DPO_en_us.jpg - 31.5KiB (33%)
http://www.avery.com/vgnfiles/images/homepage/bnr/170627_weprint_mossandgrain_en_us.jpg - 15.9KiB (17%)
|
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 607.
- The competing domain staples.com has achieved a score of 958
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is store (based on first 10 subpages of examined domain).
- The term staples only occurs on the staples.com website and not on the website of the main domain.
- The competitor printingforless.com has reached a value of 0 for the metric: "Average number of outgoing links to different domains".
- Competitor printingforless.com has achieved a value of 11 for the metric:"Average number of internal links".
- The competitor printingforless.com has achieved a value of 42 for the metric: "Link power of the referring domains".
Social media
- The domain theupsstore.com has a YouTube account.
- 40% of this group of domains has a Facebook account.
- 20% of this group of domains has a LinkedIn account.
- The number of Twitter Following for the competitor gotprint.com tweet account is 2536 (since the last update).
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The URL https://www.printingforless.com/Brochure-Printing.html is the most frequent url in our search engine rankings, which belongs to the competitor printingforless.com
- This free report has been updated for the competitor gotprint.com on 2019-12-30.
- The competitors (theupsstore.com) best performing keyword is printed and it was found on the position 10
- The average position in the search engine rankings for the website theupsstore.com is 57.
- This free report has been updated for the main domain on 2020-02-06.
Server
- The competitor staples.com website could compress the JS file https://assets.staples-static.com/NC1/search/resources/js/search.js and save 1.9KiB kb (36%).
- Graphic files (on the homepage of the competitor staples.com) have a size of 2222 kb.
- The mobile version of the competitor staples.com achieved 64 points for the server response and website loading times in the Google Insights test.
- The CSS of the main domain website accounts for10% of all data transfers.
- Static objects of the main domain are numerous and http://universal.iperceptions.com/core/IpEngine_v75.js, http://universal.iperceptions.com/wrapper.js, http://www.rtb123.com/tags/1b0bea8c-919c-4099-be3e-6d68f53c5769/btp.js, https://avery.affiliatetechnology.com/abandonment.js could have information about their expiry date and be loaded from the cache of the browser.