Mini
Content Marketing comparison of websites for axisbank.com
bankbazaar.com
icicibank.com
tsb.co.uk
axisbank.com
mebank.com.au
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | axisbank.com | icicibank.com | bankbazaar.com | tsb.co.uk | mebank.com.au | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | axisbank.com | icicibank.com | bankbazaar.com | tsb.co.uk | mebank.com.au |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,161,328 | 389,374 | 964,608 | 187,066 | 44,501 |
| Number of Referring Domains (Content Popularity) (day) | 5,173 | 7,960 | 3,753 | 2,733 | 1,465 |
| Number of URLs found in the index (day) | 663,184 | 44,329 | 339,994 | 13,650 | 10,482 |
| Number of IPs that refer to domain (day) | 3,669 | 6,019 | 2,946 | 1,973 | 1,024 |
| Number of subnets that refer to domain (day) | 2,574 | 4,154 | 2,112 | 1,559 | 866 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 36 | 82 | 9 | 31 | 6 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 777 | 7,678 | 43 | 78 | 11 |
| Number of governmental and .gov - related domains that refer to domain (day) | 33 | 55 | 3 | 13 | 12 |
| Number of government and .gov - related external backlinks that link to domain (day) | 205 | 222 | 4 | 27 | 45 |
| The exact number of educational domains that refer to domain (day) | 3 | 13 | 4 | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 58 | 1,447 | 6 | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 15 | 5 | 0 | 1 |
| The number of outgoing links for this domain (day) | 5 | 20 | 13 | 0 | 1 |
| Average number of internal links for domain (day) | 95 | 109 | 118 | 67 | 4 |
| Link Strength of Referring Domains (Content Popularity) (day) | 44 | 49 | 45 | 48 | 38 |
| Authority of Referring Domains (Content Popularity) (day) | 56 | 63 | 18 | 25 | 39 |
| TrustMetric value for domain (day) - Majestic metric | 56 | 63 | 18 | 25 | 39 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Personal Banking | Internet Banking | Corporate, NRI Banking Services Online - Axis Bank |
|
| Desktop speed score | 55 |
|---|---|
| Mobile speed score | 48 |
| Mobile usability score | 98 |
| Number of all page resources | 105 |
| Number of static page resources | 75 |
| Number of JS page resources | 30 |
| Number of styles (CSS) page resources | 13 |
| Total request weight | 15 kb |
| HTML response weight | 456 kb |
| CSS response weight | 1040 kb |
| Images response weight | 1127 kb |
| JS response weight | 1262 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://axisbank.com/
http://www.axisbank.com/
https://www.axisbank.com/
|
|
Cache (desktop) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-MNZNPK
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/406603102848688?v=2.7.18
|
|
Cache (mobile) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-MNZNPK
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/406603102848688?v=2.7.18
|
|
Speed up server response time
Response time in 1.1 seconds
|
|
Minify your CSS files (desktop) https://www.axisbank.com/css/main.css - 26.9KiB (26%)
https://www.axisbank.com/css/style.css - 1.3KiB (19%)
|
|
Minify your CSS files (mobile) https://www.axisbank.com/css/main.css - 26.9KiB (26%)
https://www.axisbank.com/css/style.css - 1.3KiB (19%)
|
|
Minify HTML files (desktop) https://www.axisbank.com/ - 13KiB (27%)
|
|
Minify HTML files (mobile) https://www.axisbank.com/ - 13KiB (27%)
https://www.axisbank.com/img/page_bg@2x.png - 8.5KiB (23%)
|
|
Minify JavaScript files (desktop) https://www.axisbank.com/js/main.js - 6.3KiB (34%)
https://www.axisbank.com/js/owl.carousel.js - 5.8KiB (34%)
https://cdn12.vizury.com/onSiteNotification/GetJsFile.php - 4.6KiB (21%)
|
|
Minify JavaScript files (mobile) https://www.axisbank.com/js/main.js - 6.3KiB (34%)
https://www.axisbank.com/js/owl.carousel.js - 5.8KiB (34%)
https://cdn12.vizury.com/onSiteNotification/GetJsFile.php - 4.6KiB (21%)
|
|
Optimize image files (desktop) https://www.axisbank.com/images/default-source/default-album/upi-main-banner-(1).jpg?sfvrsn=0 - 160.8KiB (73%)
https://www.axisbank.com/images/default-source/default-album/pin-banner-263x306-16dc8c7b9be576bf08df9ff03000b8c1c.jpg?sfvrsn=0 - 57.9KiB (73%)
https://www.axisbank.com/images/default-source/default-album/2x1-ratio-tank-263x306.jpg?sfvrsn=0 - 52.3KiB (71%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 582.
- The competing domain bankbazaar.com has achieved a score of 2362
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is consolidationhome improvementsgraduate (based first 10 subpages of the domain under investigation).
- It is very likely that you can register and open a user account on the competitors website "icicibank.com".
- The term explore only appears on this website and not on the websites of the competition.
- Competitor bankbazaar.com has reached a value of 339994 for the metric: "Number of URLs found in the index (daily value)".
- The competitor bankbazaar.com has achieved a value of 45 for the metric: "Link power of the referring domains".
Social media
- The domain bankbazaar.com has a Google+ account.
- A link to the Linkedin was found on the domain bankbazaar.com.
- 80% of this group of domains has a LinkedIn account.
- The number of Twitter tweets belonging to the competitor icicibank.com tweet account is 35208 (since the last update).
- The number of Twitter fans belonging to the competitor icicibank.com tweet account is 536306 (since the last update).
Seo
- The URL https://www.mebank.com.au/banking/online-savings-account/ is the most frequent url in our search engine rankings, which belongs to the competitor mebank.com.au
- The best position ever found for the competitor tsb.co.uk was 38 and it was found the keyword :keyword.
- The competitor tsb.co.uk should get at least 225 visitors from the search engine per month.
- The average position in the search engine rankings for the main domain is 62.
- The average number of visitors expected from the search engine for the competitors websites is 6490.
Server
- The server of the competitor icicibank.com responded within0.65 seconds.
- The number of Javascript resources (on the homepage of the competitor bankbazaar.com) is 20 .
- The entire HTML files of the competitor icicibank.com homepage weighs 330 kb.
- The entire CSS files of the competitor bankbazaar.com homepage weighs 360 kb.
- The main domain website could compress the JS file https://www.axisbank.com/js/owl.carousel.js and save 5.8KiB kb (34%).