Mini Content Marketing comparison of websites for ebmpapst.com

linguee.com

70%
Change competitor

ksb.com

47%
Change competitor

ebmpapst.com

32%

jumo.de

31%
Change competitor

utilis.com

29%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ebmpapst.com linguee.com jumo.de ksb.com utilis.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 101
Youtube comments x x x x x
Youtube videos x x x x 78

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ebmpapst.com linguee.com jumo.de ksb.com utilis.com
Number of Referring Backlinks (Content Popularity) (day) 329,167 292,682 9,906,435 667,325 11,100
Number of Referring Domains (Content Popularity) (day) 3,170 7,041 987 6,321 165
Number of URLs found in the index (day) 174,525 44,102 164,399 158,242 72,853
Number of IPs that refer to domain (day) 2,173 5,462 578 4,449 139
Number of subnets that refer to domain (day) 1,842 4,203 529 3,519 132
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 4 121 x 20 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 10 2,124 x 393 x
Number of governmental and .gov - related domains that refer to domain (day) 1 11 x 5 x
Number of government and .gov - related external backlinks that link to domain (day) 1 930 x 10 x
The exact number of educational domains that refer to domain (day) 3 74 x 8 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 9 621 x 73 x
The exact number of government domains that refer to domain (day) x 5 x x x
The exact number of government links that refer to domain (day) x 6 x x x
Average number of outgoing links to unique domains for that domain (day) 1 x 1 3 1
The number of outgoing links for this domain (day) 1 x 3 3 1
Average number of internal links for domain (day) 87 x 140 77 211
Link Strength of Referring Domains (Content Popularity) (day) 50 51 42 54 41
Authority of Referring Domains (Content Popularity) (day) 37 33 46 61 38
TrustMetric value for domain (day) - Majestic metric 37 33 46 61 38

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ebm-papst - World market leader for energy-saving fans and motors
Desktop speed score 51
Mobile speed score 41
Mobile usability score 64
Number of all page resources 151
Number of static page resources 126
Number of JS page resources 24
Number of styles (CSS) page resources 5
Total request weight 18 kb
HTML response weight 141 kb
CSS response weight 49 kb
Images response weight 1598 kb
JS response weight 1390 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.ebmpapst.com/media/content/company/industry4dot0/Bild1_Effiziente-Produktionsprozesse-und-Produkte_153px.jpg
http://www.ebmpapst.com/media/content/greenday/energiescouts/20130527/energiescouts_153x78px.jpg
http://www.ebmpapst.com/media/content/homepage/currenttopic/ads_cd2013/420J_229x115.png
Cache (mobile) by setting expiry date for
http://www.ebmpapst.com/media/content/company/industry4dot0/Bild1_Effiziente-Produktionsprozesse-und-Produkte_153px.jpg
http://www.ebmpapst.com/media/content/greenday/energiescouts/20130527/energiescouts_153x78px.jpg
http://www.ebmpapst.com/media/content/homepage/currenttopic/ads_cd2013/420J_229x115.png
Minify your CSS files (desktop)
http://www.ebmpapst.com/media/layout_neu/css_1/style.css - 9.2KiB (23%)
http://www.ebmpapst.com/media/layout_neu/css_1/thickbox.css - 1.4KiB (36%)
Minify your CSS files (mobile)
http://www.ebmpapst.com/media/layout_neu/css_1/style.css - 9.2KiB (23%)
http://www.ebmpapst.com/media/layout_neu/css_1/thickbox.css - 1.4KiB (36%)
Minify JavaScript files (desktop)
http://www.ebmpapst.com/media/layout_neu/js/thickbox.js - 3.5KiB (31%)
http://www.ebmpapst.com/media/layout_neu/js/jquerycarouFredSel-133.js - 2.7KiB (31%)
https://c.leadlab.click/7b041450531acd06.js - 1.8KiB (26%)
Minify JavaScript files (mobile)
http://www.ebmpapst.com/media/layout_neu/js/thickbox.js - 3.5KiB (31%)
http://www.ebmpapst.com/media/layout_neu/js/jquerycarouFredSel-133.js - 2.7KiB (31%)
https://c.leadlab.click/7b041450531acd06.js - 1.8KiB (26%)
Optimize image files (desktop)
http://www.ebmpapst.com/media/content/info-center/press/press_releases/2017_1/2017_07_05_bestesindustriekundenmagazin2017/Bild_1_mag_100px.jpg - 25KiB (84%)
http://www.ebmpapst.com/media/content/info-center/press/press_releases/2017_1/presse_information___jpk/Bild_2_100px.jpg - 21.3KiB (85%)
http://www.ebmpapst.com/media/layout_neu/img_1/corners/bottom-left.gif - 12.7KiB (99%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1112.
  • The competing domain utilis.com has achieved a score of 1009

Content

  • The competitor ksb.com has achieved a value of 4449 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor linguee.com achieved a value of 621 for the metric: "Number of backlinks from .EDU domains (daily value)".
  • The competitor utilis.com has achieved a value of 41 for the metric: "Link power of the referring domains".
  • The achieved value for the metric: "Average number of outbound links to different domains" is 1 .
  • The value achieved for the metric: "Authority of the referring domains" is 37 .

Social media

  • The main domain has a Twitter account.
  • 80% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Instagram account.
  • 60% of this group of domains has a LinkedIn account.
  • 20% of this group of domains has a Youtube account.

Seo

  • The URL https://www.ebmpapst.com/de/products/motors/motors.html occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2020-02-09.
  • The average position in the search engine rankings for the main domain is 54.
  • The number of visitors from the search engine to the main domain is 2313 per month.
  • The competing websites have an average search engine position of 18948213 in our rankings.

Server

  • The competitor linguee.com website could compress the JS file https://script.ioam.de/iam.js and save 715B kb (12%).
  • The total amount of the website requests on competitor jumo.de was calculated at 5 kb.
  • The mobile version of the competitor ksb.com achieved 61 points for the server response and website loading times in the Google Insights test.
  • The CSS file on the main domain http://www.ebmpapst.com/media/layout_neu/css_1/style.css could be compressed to save 23% - 9.2KiB kb.
  • When the homepage of the main domain is loaded once, 151 objects are downloaded (files, JS scripts, etc.).