Mini Content Marketing comparison of websites for enterprise.com

enterprise.com

72%

budget.com

46%
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enterprise.de

34%
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alamo.com

31%
Change competitor

nationalcar.com

31%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric enterprise.com enterprise.de alamo.com nationalcar.com budget.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 1010
Youtube comments x x x x x
Youtube videos x x x x 20

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric enterprise.com enterprise.de alamo.com nationalcar.com budget.com
Number of Referring Backlinks (Content Popularity) (day) 2,700,993 201,679 600,212 814,221 1,286,456
Number of Referring Domains (Content Popularity) (day) 22,955 1,610 13,099 12,327 13,664
Number of URLs found in the index (day) 156,215 27,363 41,439 20,560 34,024
Number of IPs that refer to domain (day) 13,514 954 6,997 6,430 8,162
Number of subnets that refer to domain (day) 9,815 768 5,358 5,197 6,329
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 655 x 154 260 232
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 6,921 x 404 976 821
Number of governmental and .gov - related domains that refer to domain (day) 106 2 23 39 61
Number of government and .gov - related external backlinks that link to domain (day) 752 2 62 132 217
The exact number of educational domains that refer to domain (day) 638 x 145 251 225
Number of Backlinks from .EDU Domains (Content Popularity) (day) 6,891 x 392 964 809
The exact number of government domains that refer to domain (day) 99 2 23 38 59
The exact number of government links that refer to domain (day) 732 2 62 129 213
Average number of outgoing links to unique domains for that domain (day) 10 12 9 6 2
The number of outgoing links for this domain (day) 18 17 10 8 3
Average number of internal links for domain (day) 41 48 40 35 26
Link Strength of Referring Domains (Content Popularity) (day) 52 40 43 48 51
Authority of Referring Domains (Content Popularity) (day) 69 48 45 66 70
TrustMetric value for domain (day) - Majestic metric 69 48 45 66 70

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Rental Cars at Low, Affordable Rates - Enterprise Rent-A-Car
Desktop speed score 62
Mobile speed score 42
Mobile usability score 99
Number of all page resources 186
Number of static page resources 84
Number of JS page resources 75
Number of styles (CSS) page resources 4
Total request weight 39 kb
HTML response weight 189 kb
CSS response weight 2657 kb
Images response weight 402 kb
JS response weight 4147 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://enterprise.com/
https://www.enterprise.com/
https://www.enterprise.com/en/home.html
Cache (desktop) by setting expiry date for
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/mbox-contents-acd0be0245ac9c3b7e8a94d4d4491c612f0bcb5f.js
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/s-code-contents-d6260cd16c768a70ed750852d8a333b8ed6e5e45.js
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/satelliteLib-64715503a5c3f03a9c38350e5a8825412fb1d39a.js
Cache (mobile) by setting expiry date for
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/mbox-contents-acd0be0245ac9c3b7e8a94d4d4491c612f0bcb5f.js
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/s-code-contents-d6260cd16c768a70ed750852d8a333b8ed6e5e45.js
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/satelliteLib-64715503a5c3f03a9c38350e5a8825412fb1d39a.js
Minify JavaScript files (desktop)
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/s-code-contents-d6260cd16c768a70ed750852d8a333b8ed6e5e45.js - 3.1KiB (11%)
https://connect.facebook.net/en_US/fbds.js - 695B (33%)
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/scripts/satellite-55ca5ab438373100170007d4.js - 550B (39%)
Minify JavaScript files (mobile)
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/s-code-contents-d6260cd16c768a70ed750852d8a333b8ed6e5e45.js - 3.1KiB (11%)
https://connect.facebook.net/en_US/fbds.js - 695B (33%)
https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/scripts/satellite-55ca5ab438373100170007d4.js - 550B (39%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2687.
  • The competing domain nationalcar.com has achieved a score of 1147

Content

  • The most common term on the website is password
  • The word or combination of words with the best median result regarding the frequency is truck (based on first 10 subpages of examined domain).
  • The competitor nationalcar.com has achieved a value of 814221 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor enterprise.de has reached a value of 12 for the metric: "Average number of outgoing links to different domains".
  • The competitor budget.com has achieved a value of 70 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain budget.com has a YouTube account.
  • The main domain has a Twitter account.
  • A link to Google+ was found on the main domain.
  • 40% of this group of domains has a Instagram account.
  • 20% of this group of domains has a Youtube account.

Seo

  • This free report has been updated for the competitor budget.com on 2020-02-12.
  • The competitor budget.com should get at least 4082 visitors from the search engine per month.
  • The URL https://www.enterprise.com/en/car-rental.html occurs most frequently in the search engine results.
  • The average position in the search engine rankings for the main domain is 55.
  • The average number of visitors expected from the search engine for the competitors websites is 1562051.

Server

  • Static objects of the competitor alamo.com are numerous and https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/mbox-contents-acd0be0245ac9c3b7e8a94d4d4491c612f0bcb5f.js, https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/s-code-contents-d6260cd16c768a70ed750852d8a333b8ed6e5e45.js, https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/satelliteLib-64715503a5c3f03a9c38350e5a8825412fb1d39a.js, https://assets.adobedtm.com/637ae9c62c9fe0a9a2fd27b1350da0b838190621/scripts/satellite-55822a8f3534660017000612.js could have information about their expiry date and be loaded from the cache of the browser.
  • The total amount of the website requests on competitor nationalcar.com was calculated at 29 kb.
  • The entire HTML files of the competitor nationalcar.com homepage weighs 122 kb.
  • The server of the competitor alamo.com responded within0.67 seconds.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.