Mini
Content Marketing comparison of websites for espares.co.uk
ao.com
espares.co.uk
appliancesdirect.co.uk
zanussi.co.uk
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | espares.co.uk | ao.com | appliancesdirect.co.uk | zanussi.co.uk | |
|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x |
Twitter
|
Tweets | x | x | x | x |
| Twitter followers | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | |
| Twitter likes | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x |
| Instagram followers | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | |
Youtube
|
Youtube views | 116470871 | x | 1786073 | x |
| Youtube subscribers | 150000 | x | 1080 | x | |
| Youtube comments | x | x | x | x | |
| Youtube videos | 884 | x | 589 | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | espares.co.uk | ao.com | appliancesdirect.co.uk | zanussi.co.uk |
|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 469,002 | 722,914 | 804,400 | 44,858 |
| Number of Referring Domains (Content Popularity) (day) | 2,095 | 6,139 | 2,625 | 1,049 |
| Number of URLs found in the index (day) | 4,764,413 | 3,606,346 | 122,118 | 22,405 |
| Number of IPs that refer to domain (day) | 1,445 | 4,646 | 1,938 | 657 |
| Number of subnets that refer to domain (day) | 1,174 | 3,187 | 1,351 | 558 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 2 | 23 | 3 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 7 | 53 | 4 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | 2 | x | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 120 | 3 | x | 1 |
| The exact number of educational domains that refer to domain (day) | 1 | 7 | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 3 | 12 | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 5 | 1 | 4 | 4 |
| The number of outgoing links for this domain (day) | 5 | 1 | 4 | 4 |
| Average number of internal links for domain (day) | 219 | 508 | 198 | 76 |
| Link Strength of Referring Domains (Content Popularity) (day) | 44 | 50 | 50 | 35 |
| Authority of Referring Domains (Content Popularity) (day) | 51 | 56 | 52 | 46 |
| TrustMetric value for domain (day) - Majestic metric | 51 | 56 | 52 | 46 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2073.
- The competing domain ao.com has achieved a score of 2437
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is best (based on first 10 subpages of examined domain).
- The value achieved for the metric: "Number of incoming backlinks (daily value)" is 469002.
- The value achieved for the metric: "Number of referring domains (daily value)" is 2095.
- The achieved value for the metric: "Number of referring domains from different IP C blocks" is 1174 .
- The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 1 .
Social media
- The main domain has a Twitter account.
- The main domain has a YouTube account.
- 0% of this group of domains has a Google+ account.
- The number of YouTube views of the competitor appliancesdirect.co.uk youtube account is 893421 (since the last update).
- The main domain has created 630 youtube videos.
Seo
- The best position ever found for the competitor ao.com was 14 and it was found the keyword :keyword.
- This free report has been updated for the main domain on 2020-01-08.
- The best position ever found for the main domain was 25 and it was found the keyword :keyword.
- The domain zanussi.co.uk has the best search engine rankings average position.
- The competing websites have an average search engine position of 4691 in our rankings.
Server
- AJavascript on the competitor ao.com hold 31% of all data transfers.
- It would be an advantage to compress the image at the competitor ao.com website: http://media.ao.com/uk/promotions/merch/ifcDyson-290617_SHP.jpg in order to 19.7KiB kb.
- The competitor's ao.com meta title is: ao.com | Washing Machines | TVs | Computers | 7 Day Delivery .
- The desktop version of the website ao.com had 39 points scored at Google Insights.
- Graphic files (on the homepage of the competitor ao.com) have a size of 2790 kb.