Mini Content Marketing comparison of websites for espn.com

espn.com

83%

skysports.com

31%
Change competitor

sbnation.com

17%
Change competitor

si.com

14%
Change competitor

rotoworld.com

11%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric espn.com si.com skysports.com sbnation.com rotoworld.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric espn.com si.com skysports.com sbnation.com rotoworld.com
Number of Referring Backlinks (Content Popularity) (day) 145,755,804 10,856,750 15,867,090 113,739,605 9,606,693
Number of Referring Domains (Content Popularity) (day) 104,424 58,173 42,523 55,144 8,961
Number of URLs found in the index (day) 5,092,081 1,879,692 3,523,078 1,937,372 1,117,640
Number of IPs that refer to domain (day) 64,718 37,008 29,232 37,394 6,420
Number of subnets that refer to domain (day) 35,388 21,462 18,226 22,410 4,659
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 954 445 114 403 35
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 22,362 6,624 1,075 6,881 246
Number of governmental and .gov - related domains that refer to domain (day) 67 31 10 29 x
Number of government and .gov - related external backlinks that link to domain (day) 356 83 1,669 151 x
The exact number of educational domains that refer to domain (day) 765 405 27 228 30
Number of Backlinks from .EDU Domains (Content Popularity) (day) 19,207 6,387 105 2,117 235
The exact number of government domains that refer to domain (day) 43 27 x 12 x
The exact number of government links that refer to domain (day) 257 79 x 91 x
Average number of outgoing links to unique domains for that domain (day) 7 7 9 50 4
The number of outgoing links for this domain (day) 10 23 18 59 16
Average number of internal links for domain (day) 69 34 63 27 107
Link Strength of Referring Domains (Content Popularity) (day) 90 70 78 75 67
Authority of Referring Domains (Content Popularity) (day) 77 54 68 63 54
TrustMetric value for domain (day) - Majestic metric 77 54 68 63 54

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ESPN: The Worldwide Leader in Sports
Desktop speed score 64
Mobile speed score 52
Mobile usability score 99
Number of all page resources 149
Number of static page resources 115
Number of JS page resources 45
Number of styles (CSS) page resources 4
Total request weight 28 kb
HTML response weight 1399 kb
CSS response weight 1186 kb
Images response weight 402 kb
JS response weight 4653 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://aglobal.go.com/stat/cto-espn.js
http://secure-us.imrworldwide.com/v60.js
https://d3qxwzhswv93jk.cloudfront.net/esf.js
Cache (mobile) by setting expiry date for
http://aglobal.go.com/stat/cto-espn.js
http://secure-us.imrworldwide.com/v60.js
http://zn_4slwdofs4ykbmhc-espn.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_SIID=SI_9EvK9r52GPmgW9v&Q_LOC=http%3A%2F%2Fwww.espn.com%2F&t=1500025960679
Minify HTML files (desktop)
http://secure-us.imrworldwide.com/storageframe.html - 1.2KiB (35%)
Minify HTML files (mobile)
http://secure-us.imrworldwide.com/storageframe.html - 1.2KiB (35%)
Minify JavaScript files (desktop)
http://a.espncdn.com/redesign/0.356.12/node_modules/espn-lazysizes/lazysizes.js - 634B (16%)
Minify JavaScript files (mobile)
http://a.espncdn.com/redesign/0.356.12/node_modules/espn-lazysizes/lazysizes.js - 634B (16%)
Optimize image files (desktop)
http://a1.espncdn.com/combiner/i?img=%2Fmedia%2Fmotion%2F2017%2F0713%2Fdm_170713_mlb_pete_rose_otd_asg%2Fdm_170713_mlb_pete_rose_otd_asg.jpg&w=768&h=432&scale=crop&cquality=80&location=origin - 43.4KiB (81%)
http://a4.espncdn.com/combiner/i?img=%2Fphoto%2F2017%2F0713%2Fr230870_1296x864_3%2D2.jpg&w=360&h=240&scale=crop&cquality=40&location=center - 5.9KiB (64%)
http://a3.espncdn.com/combiner/i?img=%2Fphoto%2F2016%2F0702%2Fr99052_1296x864_3%2D2.jpg&w=360&h=240&scale=crop&cquality=40&location=center - 5.2KiB (61%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 3087.
  • The competing domain si.com has achieved a score of 518

Content

  • For the popular word with, this would be a similar word combination: created with, with sketch, sign with, with your, email with
  • 319 Words / phrases were found at competitor "sbnation.com".
  • We think there is a blog section on the competitors website "sbnation.com".
  • The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 356 .
  • The achieved value for the metric: "Average number of outbound links to different domains" is 7 .

Social media

  • The main domain has a Twitter account.
  • The domain si.com was defined as category: Media/News Company on Facebook.
  • The domain skysports.com has a Google+ account.
  • 0% of this group of domains has a Youtube account.
  • Number of Instagram followers, which belong to the competitor si.com has been 1353821 since the last check.

Seo

  • The URL https://www.si.com/vault/1964/08/03/608744/the-tennis-player-who-seeks-equipment-receives-personal-attention-from-ferons is the most frequent url in our search engine rankings, which belongs to the competitor si.com
  • The data of the search engine results was updated on the 2020-02-05 for the domain si.com.
  • The competitor rotoworld.com should get at least 15577 visitors from the search engine per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 424936.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 1.2KiB kb each time the page is loaded.
  • It would be an advantage to compress the image at the main domain: http://a1.espncdn.com/combiner/i?img=%2Fmedia%2Fmotion%2F2017%2F0713%2Fdm_170713_mlb_pete_rose_otd_asg%2Fdm_170713_mlb_pete_rose_otd_asg.jpg&w=768&h=432&scale=crop&cquality=80&location=origin in order to 43.4KiB kb.
  • The desktop version of the website rotoworld.com had 0 points scored at Google Insights.
  • The mobile version of the competitor sbnation.com achieved 59 points for the server response and website loading times in the Google Insights test.
  • The version for smartphones and tablets of the competitor rotoworld.com has achieved 60 points for user-experience (how user-friendly a website is).