Mini Content Marketing comparison of websites for gatherer.wizards.com

setlist.fm

71%
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vocabulary.com

39%
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giphy.com

18%
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gatherer.wizards.com

12%

sales.starcitygames.com

12%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric gatherer.wizards.com giphy.com vocabulary.com sales.starcitygames.com setlist.fm
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric gatherer.wizards.com giphy.com vocabulary.com sales.starcitygames.com setlist.fm
Number of Referring Backlinks (Content Popularity) (day) 7,940,427 28,971,255 1,615,636 12,048,986 1,837,208
Number of Referring Domains (Content Popularity) (day) 4,143 178,756 24,009 883 13,338
Number of URLs found in the index (day) 958,893 6,506,653 503,182 73,452 11,667,264
Number of IPs that refer to domain (day) 3,602 108,597 19,365 802 10,106
Number of subnets that refer to domain (day) 2,840 52,667 13,317 755 7,235
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 12 874 548 2 40
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 375 38,874 9,260 11 239
Number of governmental and .gov - related domains that refer to domain (day) x 122 32 x 2
Number of government and .gov - related external backlinks that link to domain (day) x 694,322 426 x 24
The exact number of educational domains that refer to domain (day) 11 463 217 2 20
Number of Backlinks from .EDU Domains (Content Popularity) (day) 362 13,668 1,166 11 145
The exact number of government domains that refer to domain (day) x 38 10 x 2
The exact number of government links that refer to domain (day) x 995 76 x 24
Average number of outgoing links to unique domains for that domain (day) 0 2 2 0 5
The number of outgoing links for this domain (day) 0 2 2 0 5
Average number of internal links for domain (day) 22 8 48 1 133
Link Strength of Referring Domains (Content Popularity) (day) 70 71 59 38 56
Authority of Referring Domains (Content Popularity) (day) 31 49 63 21 39
TrustMetric value for domain (day) - Majestic metric 31 49 63 21 39

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Gatherer - Magic: The Gathering
Desktop speed score 69
Mobile speed score 51
Mobile usability score 98
Number of all page resources 51
Number of static page resources 45
Number of JS page resources 10
Number of styles (CSS) page resources 12
Total request weight 5 kb
HTML response weight 51 kb
CSS response weight 148 kb
Images response weight 302 kb
JS response weight 356 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://gatherer.wizards.com/Images/Arrow_down.png
http://gatherer.wizards.com/Images/Input/input_box.gif
http://gatherer.wizards.com/Images/Input/input_box_small.gif
Cache (mobile) by setting expiry date for
http://gatherer.wizards.com/Images/Arrow_down.png
http://gatherer.wizards.com/Images/Input/input_box.gif
http://gatherer.wizards.com/Images/Input/input_box_small.gif
Minify your CSS files (desktop)
http://gatherer.wizards.com/Styles/Styles_Desktop.css - 1.2KiB (13%)
http://gatherer.wizards.com/Styles/Styles_Mobile.css - 1.1KiB (12%)
http://gatherer.wizards.com/Styles/Inputs_Mobile.css - 647B (27%)
Minify your CSS files (mobile)
http://gatherer.wizards.com/Styles/Styles_Desktop.css - 1.2KiB (13%)
http://gatherer.wizards.com/Styles/Styles_Mobile.css - 1.1KiB (12%)
http://gatherer.wizards.com/Styles/Inputs_Mobile.css - 647B (27%)
Minify HTML files (desktop)
http://gatherer.wizards.com/Pages/Default.aspx - 6.8KiB (14%)
Minify HTML files (mobile)
http://gatherer.wizards.com/Pages/Default.aspx - 6.8KiB (14%)
Minify JavaScript files (desktop)
http://gatherer.wizards.com/WebResource.axd?d=0pN9zG2E2AfP6GvjnZa0AilHYhYJFthuTCfFLE-_wX3h8YY80buTRyH-ZVuoDc6QmN3kXIxYDZjrLQ37MECWKoTKFcs1&t=635589255467565191 - 5.9KiB (29%)
http://gatherer.wizards.com/Scripts/Prototype.js - 5.4KiB (18%)
http://gatherer.wizards.com/Scripts/CardDatabase.js - 1.6KiB (32%)
Minify JavaScript files (mobile)
http://gatherer.wizards.com/WebResource.axd?d=0pN9zG2E2AfP6GvjnZa0AilHYhYJFthuTCfFLE-_wX3h8YY80buTRyH-ZVuoDc6QmN3kXIxYDZjrLQ37MECWKoTKFcs1&t=635589255467565191 - 5.9KiB (29%)
http://gatherer.wizards.com/Scripts/Prototype.js - 5.4KiB (18%)
http://gatherer.wizards.com/Scripts/CardDatabase.js - 1.6KiB (32%)
Optimize image files (desktop)
http://media.wizards.com/2017/images/magic/gatherer/AKH_1_FNM_Banner.jpg - 10.4KiB (31%)
http://gatherer.wizards.com/images/Redesign/wizards_logo.png - 1.6KiB (21%)
http://gatherer.wizards.com/Images/background/Gray_Patterned_BG.jpg - 1.2KiB (32%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 401.
  • The competing domain giphy.com has achieved a score of 619

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is partnerships copy (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is qualifier foggia (based on first 10 subpages of examined domain).
  • The term that appears on all competitors websites, but not on the website of the main domain, is more.
  • The competitor setlist.fm has reached a value of 5 for the metric: "Average number of outgoing links to different domains".
  • The competitor setlist.fm achieved a value of 39 for the metric: "Authority of the referring domains".

Social media

  • 60% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor vocabulary.com tweet account is 15387 (since the last update).
  • The number of Twitter Following for the competitor vocabulary.com tweet account is 1003 (since the last update).

Seo

  • The URL https://giphy.com/ is the most frequent url in our search engine rankings, which belongs to the competitor giphy.com
  • The best position ever found for the competitor setlist.fm was 1 and it was found the keyword :keyword.
  • The competitor setlist.fm should get at least 146917 visitors from the search engine per month.
  • The URL http://gatherer.wizards.com/Pages/Card/Details.aspx?multiverseid=273572 occurs most frequently in the search engine results.
  • The competing websites have an average search engine position of 544399 in our rankings.

Server

  • Static objects of the competitor sales.starcitygames.com are numerous and http://www.starcitygames.com/javascript/site_definitions.php, https://cdn.syndication.twimg.com/widgets/followbutton/info.json?callback=__twttr.setFollowersCountAndFollowing&lang=en&screen_names=starcitygames, http://www.googletagservices.com/tag/js/gpt.js, https://www.googletagservices.com/tag/js/gpt.js could have information about their expiry date and be loaded from the cache of the browser.
  • Graphic files (on the homepage of the competitor sales.starcitygames.com) have a size of 1815 kb.
  • The page http://vocabulary.com/ has 2 unnecessary redirects until it shows a URL with content.
  • 45 CSS/JSS static elements can be found on the website of the main domain.
  • On the homepage of the main domain 12 CSS files can be identified.