Mini Content Marketing comparison of websites for giant-bicycles.com

giant-bicycles.com

66%

petzl.com

52%
Change competitor

cannondale.com

46%
Change competitor

bike.shimano.com

39%
Change competitor

liv-cycling.com

29%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric giant-bicycles.com bike.shimano.com petzl.com liv-cycling.com cannondale.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric giant-bicycles.com bike.shimano.com petzl.com liv-cycling.com cannondale.com
Number of Referring Backlinks (Content Popularity) (day) 2,825,521 2,856,524 1,040,212 506,796 1,117,412
Number of Referring Domains (Content Popularity) (day) 11,309 6,065 10,186 1,710 7,931
Number of URLs found in the index (day) 96,287 132,882 130,906 44,566 91,660
Number of IPs that refer to domain (day) 8,348 4,706 7,716 1,355 6,226
Number of subnets that refer to domain (day) 6,363 3,722 5,757 1,165 4,714
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 43 11 47 1 33
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 299 18 373 2 85
Number of governmental and .gov - related domains that refer to domain (day) 16 3 2 x 5
Number of government and .gov - related external backlinks that link to domain (day) 498 13 2 x 16
The exact number of educational domains that refer to domain (day) 13 6 28 1 23
Number of Backlinks from .EDU Domains (Content Popularity) (day) 35 7 73 2 62
The exact number of government domains that refer to domain (day) 5 x 2 x 2
The exact number of government links that refer to domain (day) 17 x 2 x 11
Average number of outgoing links to unique domains for that domain (day) 9 7 3 9 1
The number of outgoing links for this domain (day) 12 10 4 12 1
Average number of internal links for domain (day) 132 166 49 119 9
Link Strength of Referring Domains (Content Popularity) (day) 47 56 49 39 50
Authority of Referring Domains (Content Popularity) (day) 60 48 51 34 63
TrustMetric value for domain (day) - Majestic metric 60 48 51 34 63

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Giant Bicycles | Official site
Desktop speed score 75
Mobile speed score 51
Mobile usability score 100
Number of all page resources 38
Number of static page resources 25
Number of JS page resources 6
Number of styles (CSS) page resources 3
Total request weight 5 kb
HTML response weight 34 kb
CSS response weight 401 kb
Images response weight 847 kb
JS response weight 1583 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://giant-bicycles.com/
https://www.giant-bicycles.com/
https://www.giant-bicycles.com/global/
Cache (desktop) by setting expiry date for
https://cdn.raygun.io/raygun4js/raygun.min.js
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://cdn.raygun.io/raygun4js/raygun.min.js
https://www.google-analytics.com/analytics.js
Minify HTML files (desktop)
https://www.giant-bicycles.com/global/ - 1.1KiB (16%)
Minify HTML files (mobile)
https://www.giant-bicycles.com/global/ - 1.1KiB (16%)
Optimize image files (desktop)
https://dstqaa92re5c4.cloudfront.net/Images/Giant/Banners/1920x600/Giant_Ebike_header_1920.jpg - 30.2KiB (13%)
https://giantcdn-qu2qwwv2de7wv85rz.stackpathdns.com/remote/www.giant-bicycles.com/_upload/news/2017/sunweb-men/Barguil_TDF_9_1.jpg?quality=90&width=400&height=400&mode=crop&bgcolor=white&scale=both&anchor=middlecenter - 13.2KiB (18%)
https://giantcdn-qu2qwwv2de7wv85rz.stackpathdns.com/remote/www.giant-bicycles.com/_upload/news/2017/Other/Giro%20Celebration%20TCR.jpg?quality=90&width=400&height=400&mode=crop&bgcolor=white&scale=both&anchor=middlecenter - 8.8KiB (16%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2268.
  • The competing domain cannondale.com has achieved a score of 1578

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is petzl (based on first 10 subpages of examined domain).
  • Competitor bike.shimano.com has reached a value of 10 for the metric: "Number of outgoing links".
  • The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 16 .
  • The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 13 .
  • The achieved value for the metric: "Average number of internal links" is 132 .

Social media

  • Facebook gives the category Product/Service for the domain liv-cycling.com.
  • A link to Google+ was found on the competitors website: bike.shimano.com.
  • 60% of this group of domains has a Twitter account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of instagram posts on the main domain is 2105 (since the last update).

Seo

  • Of all the URLs found in the domain liv-cycling.com, "https://www.liv-cycling.com/de/rennrader" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor liv-cycling.com on 2020-02-02.
  • The best position ever found for the competitor cannondale.com was 8 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the website cannondale.com is 45.
  • The search engine rankings update for the main domain took place on 2020-02-14.

Server

  • AJavascript on the competitor bike.shimano.com hold 17% of all data transfers.
  • Static objects of the competitor liv-cycling.com are numerous and https://cdn.raygun.io/raygun4js/raygun.min.js, https://www.google-analytics.com/analytics.js could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the competitor petzl.com website: https://c.eu3.content.force.com/servlet/servlet.ImageServer?id=015w0000001lm2n&oid=00D20000000HrHq&lastMod=1402387470000 in order to 826B kb.
  • The entire HTML files of the competitor liv-cycling.com homepage weighs 42 kb.
  • Graphic files (on the homepage of the main domain) have a size of 847 kb.