Mini Content Marketing comparison of websites for globi.ch

orellfuessli.ch

88%
Change competitor

ofv.ch

29%
Change competitor

globi.ch

25%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric globi.ch ofv.ch orellfuessli.ch
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric globi.ch ofv.ch orellfuessli.ch
Number of Referring Backlinks (Content Popularity) (day) 95,845 30,446 8,523,650
Number of Referring Domains (Content Popularity) (day) 275 1,324 4,022
Number of URLs found in the index (day) 52,058 109,777 13,466,715
Number of IPs that refer to domain (day) 234 1,072 2,698
Number of subnets that refer to domain (day) 201 831 1,879
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 5 10
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 12 19
Number of governmental and .gov - related domains that refer to domain (day) x x 3
Number of government and .gov - related external backlinks that link to domain (day) x x 11
The exact number of educational domains that refer to domain (day) x 2 3
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 2 7
The exact number of government domains that refer to domain (day) x x 1
The exact number of government links that refer to domain (day) x x 1
Average number of outgoing links to unique domains for that domain (day) 0 2 1
The number of outgoing links for this domain (day) 0 2 1
Average number of internal links for domain (day) 26 28 104
Link Strength of Referring Domains (Content Popularity) (day) 38 40 63
Authority of Referring Domains (Content Popularity) (day) 27 46 56
TrustMetric value for domain (day) - Majestic metric 27 46 56

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Globi Verlag – Orell Füssli
Desktop speed score 81
Mobile speed score 67
Mobile usability score 99
Number of all page resources 49
Number of static page resources 18
Number of JS page resources 27
Number of styles (CSS) page resources 10
Total request weight 5 kb
HTML response weight 33 kb
CSS response weight 451 kb
Images response weight 370 kb
JS response weight 902 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://globi.ch/wp-content/themes/globi/css/jquery.fullPage.css
http://globi.ch/wp-content/themes/globi/images/character_startseite-01.png
http://globi.ch/wp-content/themes/globi/images/character_startseite-02.png
Cache (mobile) by setting expiry date for
http://globi.ch/wp-content/themes/globi/css/jquery.fullPage.css
http://globi.ch/wp-content/themes/globi/images/character_startseite-01-m.png
http://globi.ch/wp-content/themes/globi/images/character_startseite-02-m.png
Speed up server response time
Response time in 0.41 seconds
Minify your CSS files (desktop)
http://globi.ch/wp-content/themes/globi/style.css?ver=1487750673 - 2.6KiB (14%)
Minify your CSS files (mobile)
http://globi.ch/wp-content/themes/globi/style.css?ver=1487750673 - 2.6KiB (14%)
Minify JavaScript files (desktop)
http://globi.ch/wp-content/plugins/orellfuessli-menu/js/underscore.js?ver=3.9.1 - 7.2KiB (52%)
http://globi.ch/wp-content/plugins/orellfuessli-menu/js/jquery.main.js?ver=1487593644 - 3.6KiB (23%)
http://globi.ch/wp-content/themes/globi/dev-assets/js/jquery.main.js?ver=1476774802 - 3.4KiB (23%)
Minify JavaScript files (mobile)
http://globi.ch/wp-content/plugins/orellfuessli-menu/js/underscore.js?ver=3.9.1 - 7.2KiB (52%)
http://globi.ch/wp-content/plugins/orellfuessli-menu/js/jquery.main.js?ver=1487593644 - 3.6KiB (23%)
http://globi.ch/wp-content/themes/globi/dev-assets/js/jquery.main.js?ver=1476774802 - 3.4KiB (23%)
Optimize image files (desktop)
http://globi.ch/wp-content/themes/globi/images/character_startseite-02.png - 7.9KiB (16%)
http://globi.ch/wp-content/themes/globi/images/character_startseite-03.png - 7.9KiB (12%)
http://globi.ch/wp-content/themes/globi/images/down-arrow.png - 2.7KiB (90%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 765.
  • The competing domain orellfuessli.ch has achieved a score of 2665

Content

  • For the popular word füssli, this would be a similar word combination: füssliorell, füssliorellfuessli, orell füssli, füssli thalia, füssli buchhändler
  • 313 words or phrases (two word combinations) were found on the main domain.
  • The term titel globi only appears on this website and not on the websites of the competition.
  • The competitor orellfuessli.ch has achieved a value of 2507 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor orellfuessli.ch has achieved a value of 1764 for the metric: "Number of referring domains from different IP C blocks".

Social media

  • A link to Instagram was found on the competitors website orellfuessli.ch.
  • 0% of this group of domains has a Twitter account.
  • 33% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The data of the search engine results was updated on the 2020-02-10 for the domain orellfuessli.ch.
  • The best position ever found for the competitor ofv.ch was 3 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the website ofv.ch is 47.
  • The URL https://www.globi.ch/ occurs most frequently in the search engine results.
  • In the search engine rankings above, the average position of the main domain is: 52.

Server

  • The main domain has a number of pages indexed in the search engine of 1,380.
  • The CSS of the competitor orellfuessli.ch website accounts for9% of all data transfers.
  • The competitor orellfuessli.ch website could compress the JS file https://www.orellfuessli.ch/assets/js/polyfills.js?v=1549271346805 and save 2.9KiB kb (13%).
  • Javascript on the main domain hold 51% of all data transfers.
  • The main domain website could compress the JS file http://globi.ch/wp-content/plugins/orellfuessli-menu/js/underscore.js?ver=3.9.1 and save 7.2KiB kb (52%).