Mini Content Marketing comparison of websites for gnb.ca

who.int

76%
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txdot.gov

40%
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ksdot.org

39%
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capgemini.com

39%
Change competitor

gnb.ca

31%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric gnb.ca who.int capgemini.com txdot.gov ksdot.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 834
Youtube comments x x x x x
Youtube videos x x x x 319

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric gnb.ca who.int capgemini.com txdot.gov ksdot.org
Number of Referring Backlinks (Content Popularity) (day) 2,601,159 50,342,159 7,130,278 2,217,257 2,284,576
Number of Referring Domains (Content Popularity) (day) 12,299 280,841 22,299 20,593 2,792
Number of URLs found in the index (day) 645,991 4,089,367 620,619 507,199 85,902
Number of IPs that refer to domain (day) 8,839 166,881 16,437 15,672 1,980
Number of subnets that refer to domain (day) 6,540 82,055 12,468 10,284 1,628
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 118 4,445 212 254 38
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 567 461,201 2,291 3,557 464
Number of governmental and .gov - related domains that refer to domain (day) 55 2,148 36 159 57
Number of government and .gov - related external backlinks that link to domain (day) 142 2,179,600 176 7,349 1,909
The exact number of educational domains that refer to domain (day) 76 1,609 93 103 37
Number of Backlinks from .EDU Domains (Content Popularity) (day) 470 86,477 564 1,173 463
The exact number of government domains that refer to domain (day) 16 367 5 133 57
The exact number of government links that refer to domain (day) 48 42,221 8 7,114 1,909
Average number of outgoing links to unique domains for that domain (day) 0 1 0 2 5
The number of outgoing links for this domain (day) 1 1 1 2 6
Average number of internal links for domain (day) 28 41 23 21 46
Link Strength of Referring Domains (Content Popularity) (day) 48 77 61 51 42
Authority of Referring Domains (Content Popularity) (day) 53 92 73 60 51
TrustMetric value for domain (day) - Majestic metric 53 92 73 60 51

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
New Brunswick Government / Gouvernement du Nouveau-Brunswick, Canada
Desktop speed score 88
Mobile speed score 76
Mobile usability score 89
Number of all page resources 9
Number of static page resources 6
Number of JS page resources 3
Number of styles (CSS) page resources 2
Total request weight 2 kb
HTML response weight 6 kb
CSS response weight 5 kb
Images response weight 72 kb
JS response weight 246 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.googletagmanager.com/gtm.js?id=GTM-MGVPDD
http://www.google-analytics.com/analytics.js
http://www.google-analytics.com/ga.js
Cache (mobile) by setting expiry date for
http://www.googletagmanager.com/gtm.js?id=GTM-MGVPDD
http://www.google-analytics.com/analytics.js
http://www.google-analytics.com/ga.js
Optimize image files (desktop)
http://gnb.ca/include/root/include/gnbRND/a2.jpg - 26.7KiB (38%)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1097.
  • The competing domain capgemini.com has achieved a score of 1375

Content

  • Competitor capgemini.com has achieved a value of 93 for the metric: "Number of referring .EDU domains (daily value)".
  • The competitor who.int has achieved a value of 92 for the metric: "Trust metric - Majestic metric".
  • The value achieved for the metric: "Number of referring domains (daily value)" is 12299.
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 6540 .
  • The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 16 .

Social media

  • The domain ksdot.org has an Instagram account.
  • 20% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • The competitor ksdot.org youtube account has reached a subscribers number of 586 (since the last update)
  • The competitor ksdot.org has created 239 youtube videos.

Seo

  • The URL https://www.txdot.gov/ is the most frequent url in our search engine rankings, which belongs to the competitor txdot.gov
  • The competitors (ksdot.org) best performing keyword is safetravel and it was found on the position 83
  • The competitor who.int should get at least 966130 visitors from the search engine per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 488101 visitors per month from the search engine.

Server

  • When the homepage of the competitor capgemini.com is loaded once, 156 objects are downloaded (files, JS scripts, etc.).
  • The HTML script of the competitor capgemini.com weighs 1178 kb.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor txdot.gov website to save 1.4KiB kb each time the page is loaded.
  • The CSS of the main domain website accounts for2% of all data transfers.
  • The number of Javascript resources (on the homepage of the main domain) is 3 .