Mini Content Marketing comparison of websites for gold.ac.uk

sydney.edu.au

67%
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ncl.ac.uk

45%
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qut.edu.au

45%
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gold.ac.uk

42%

napier.ac.uk

26%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric gold.ac.uk sydney.edu.au ncl.ac.uk qut.edu.au napier.ac.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x 15933 x
Instagram following (account is following) x x x 91 x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric gold.ac.uk sydney.edu.au ncl.ac.uk qut.edu.au napier.ac.uk
Number of Referring Backlinks (Content Popularity) (day) 920,195 21,517,890 11,454,063 1,838,635 1,165,833
Number of Referring Domains (Content Popularity) (day) 15,357 40,589 36,431 27,398 9,643
Number of URLs found in the index (day) 185,852 667,966 1,062,852 11,404,861 2,256,515
Number of IPs that refer to domain (day) 11,625 29,000 27,046 21,383 7,654
Number of subnets that refer to domain (day) 8,523 19,264 19,022 14,747 5,941
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 675 1,433 1,586 1,205 591
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 76,329 2,212,063 4,866,033 33,399 18,030
Number of governmental and .gov - related domains that refer to domain (day) 22 166 106 141 26
Number of government and .gov - related external backlinks that link to domain (day) 142,844 3,406 1,166 1,716 154
The exact number of educational domains that refer to domain (day) 215 375 476 310 162
Number of Backlinks from .EDU Domains (Content Popularity) (day) 4,267 17,183 24,190 13,716 1,372
The exact number of government domains that refer to domain (day) 4 22 19 17 3
The exact number of government links that refer to domain (day) 7 81 104 38 4
Average number of outgoing links to unique domains for that domain (day) 2 2 1 1 0
The number of outgoing links for this domain (day) 3 4 2 5 0
Average number of internal links for domain (day) 25 30 20 63 2
Link Strength of Referring Domains (Content Popularity) (day) 54 62 63 54 49
Authority of Referring Domains (Content Popularity) (day) 65 72 73 68 64
TrustMetric value for domain (day) - Majestic metric 65 72 73 68 64

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Goldsmiths, University of London
Desktop speed score 92
Mobile speed score 82
Mobile usability score 100
Number of all page resources 57
Number of static page resources 45
Number of JS page resources 14
Number of styles (CSS) page resources 3
Total request weight 8 kb
HTML response weight 26 kb
CSS response weight 418 kb
Images response weight 1815 kb
JS response weight 796 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.gold.ac.uk/media/images-by-section/homepage/Goldsmiths-CCA-render
http://www.googletagmanager.com/gtm.js?id=GTM-54HRKX
https://www.googletagmanager.com/gtm.js?id=GTM-NJ9C74&l=baDataLayer
Cache (mobile) by setting expiry date for
http://www.gold.ac.uk/media/images-by-section/homepage/Goldsmiths-CCA-render
http://www.googletagmanager.com/gtm.js?id=GTM-54HRKX
https://www.googletagmanager.com/gtm.js?id=GTM-NJ9C74&l=baDataLayer
Minify HTML files (desktop)
http://www.gold.ac.uk/ - 1.1KiB (17%)
Minify HTML files (mobile)
http://www.gold.ac.uk/ - 1.1KiB (17%)
Optimize image files (desktop)
http://plus.browsealoud.com/modules/2.4.9/images/launchpads/orange-120x52.png - 1.3KiB (33%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1537.
  • The competing domain ncl.ac.uk has achieved a score of 1635

Content

  • The word or combination of words with the lowest median result regarding the frequency is academic departments (based on first 10 subpages of examined domain).
  • It is very likely that you can register and open a user account on the main domain.
  • The term point only occurs on the qut.edu.au website and not on the website of the main domain.
  • The term goldsmiths only appears on this website and not on the websites of the competition.
  • The competitor ncl.ac.uk has achieved a value of 63 for the metric: "Link power of the referring domains".

Social media

  • The main domain category on Facebook is "College & University".
  • The main domain has an Instagram account.
  • 80% of this group of domains has a Facebook account.
  • The number of Twitter fans belonging to the competitor sydney.edu.au tweet account is 73388 (since the last update).
  • Number of Instagram followers, which belong to the competitor qut.edu.au has been 14716 since the last check.

Seo

  • The average position in the search engine rankings for the website ncl.ac.uk is 63.
  • The best position ever found for the main domain was 19 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the main domain is 59.
  • The number of visitors from the search engine to the main domain is 6738 per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • Static objects of the competitor ncl.ac.uk are numerous and http://includes.ncl.ac.uk/gomobileassets/js/jquery-1.10.2.min.js, http://includes.ncl.ac.uk/gomobileassets/js/modernizr-2.6.2.min.js, http://includes.ncl.ac.uk/gomobileassets/js/raphael-min.js, http://includes.ncl.ac.uk/gomobileassets/js/standard.js could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the competitor ncl.ac.uk website: http://ncl.ac.uk/media/wwwnclacuk/externalhomepage/images/logos/science-city.png in order to 3.8KiB kb.
  • The desktop version of the website ncl.ac.uk had 25 points scored at Google Insights.
  • When the homepage of the competitor qut.edu.au is loaded once, 136 objects are downloaded (files, JS scripts, etc.).
  • The HTML script of the main domain weighs 796 kb.