Mini Content Marketing comparison of websites for hachette-vins.com

obrist.ch

52%
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hachette-vins.com

51%

vin-vigne.com

49%
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terroirs-france.com

42%
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vins-engel.com

20%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric hachette-vins.com obrist.ch vin-vigne.com terroirs-france.com vins-engel.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric hachette-vins.com obrist.ch vin-vigne.com terroirs-france.com vins-engel.com
Number of Referring Backlinks (Content Popularity) (day) 410,831 9,061 11,062 15,174 813
Number of Referring Domains (Content Popularity) (day) 1,409 396 852 650 82
Number of URLs found in the index (day) 506,555 170,276 149,463 1,443 361
Number of IPs that refer to domain (day) 801 300 476 322 65
Number of subnets that refer to domain (day) 666 238 408 288 54
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x 1 1 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x 1 2 x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x 1 1 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x 1 2 x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 3 4 2 2 0
The number of outgoing links for this domain (day) 3 5 27 7 0
Average number of internal links for domain (day) 58 184 59 35 14
Link Strength of Referring Domains (Content Popularity) (day) 42 35 39 33 24
Authority of Referring Domains (Content Popularity) (day) 47 41 39 40 23
TrustMetric value for domain (day) - Majestic metric 47 41 39 40 23

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Guide des vins et champagnes : 140 000 références - Hachette-vins.com
Desktop speed score 52
Mobile speed score 46
Mobile usability score 98
Number of all page resources 172
Number of static page resources 117
Number of JS page resources 19
Number of styles (CSS) page resources 8
Total request weight 34 kb
HTML response weight 238 kb
CSS response weight 863 kb
Images response weight 2211 kb
JS response weight 1292 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://secure-assets.rubiconproject.com/static/psa/10.png
https://secure-assets.rubiconproject.com/static/psa/us/2.jpg
https://actorssl-5637.kxcdn.com/actor/688d4ec3b6e48bef981eb05117fabd3f-646/action
Cache (mobile) by setting expiry date for
https://secure-assets.rubiconproject.com/static/psa/10.png
https://actorssl-5637.kxcdn.com/actor/688d4ec3b6e48bef981eb05117fabd3f-646/action
http://www.googletagmanager.com/gtm.js?id=GTM-5G53LK
Speed up server response time
Response time in 0.52 seconds
Minify HTML files (desktop)
http://www.hachette-vins.com/ - 4KiB (14%)
Minify HTML files (mobile)
http://www.hachette-vins.com/ - 3.7KiB (14%)
Minify JavaScript files (desktop)
https://actorssl-5637.kxcdn.com/actor/688d4ec3b6e48bef981eb05117fabd3f-646/action - 5.5KiB (29%)
https://projects.preview.team/injection.js - 767B (24%)
Minify JavaScript files (mobile)
https://actorssl-5637.kxcdn.com/actor/688d4ec3b6e48bef981eb05117fabd3f-646/action - 5.5KiB (29%)
https://projects.preview.team/injection.js - 767B (24%)
Optimize image files (desktop)
http://stv2.hachette-vins.com/img/popin/visuel_2.jpg - 80.1KiB (76%)
http://www.hachette-vins.com/uploads/media/cache/thumb_638x208/uploads/media/articles/0001/10/c773314219b22a2f8663bdafde073bcd105fcd71.jpeg - 64.4KiB (71%)
http://www.hachette-vins.com/uploads/media/cache/thumb_638x208/uploads/media/articles/0001/10/63cfe11e23f5254497be84f7c4aed7a6be24c92c.jpeg - 59.3KiB (73%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1542.
  • The competing domain vins-engel.com has achieved a score of 607

Content

  • Competitor vins-engel.com has reached a value of 82 for the metric: "Number of referring domains (daily value)".
  • The competitor vin-vigne.com has achieved a value of 408 for the metric: "Number of referring domains from different IP C blocks".
  • The achieved value for the metric: "Number of URLs found in the index (daily value)" is 506555.
  • The achieved value for the metric: "Average number of internal links" is 58 .
  • The value achieved for the metric: "Authority of the referring domains" is 47 .

Social media

  • A link to Twitter was found on the main domain.
  • 60% of this group of domains has a Twitter account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.
  • On Facebook, the main domain is followed by 14612 fans.

Seo

  • Of all the URLs found in the domain obrist.ch, "https://www.obrist.ch/de" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor terroirs-france.com on 2017-06-27.
  • The competitor vin-vigne.com should get at least 500 visitors from the search engine per month.
  • The average position in the search engine rankings for the main domain is 52.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The competitor terroirs-france.com has a number of pages indexed in the search engine of 314.
  • The CSS of the competitor vin-vigne.com website accounts for4% of all data transfers.
  • AJavascript on the competitor obrist.ch hold 28% of all data transfers.
  • The number of static elements on the vin-vigne.com page is 110.
  • The mobile version of the competitor vin-vigne.com achieved 59 points for the server response and website loading times in the Google Insights test.