Mini Content Marketing comparison of websites for harvester.co.uk

tripadvisor.co.uk

65%
Change competitor

thetrainline.com

58%
Change competitor

taste.com.au

40%
Change competitor

vintageinn.co.uk

36%
Change competitor

harvester.co.uk

22%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric harvester.co.uk tripadvisor.co.uk thetrainline.com taste.com.au vintageinn.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric harvester.co.uk tripadvisor.co.uk thetrainline.com taste.com.au vintageinn.co.uk
Number of Referring Backlinks (Content Popularity) (day) 70,171 74,083,353 1,463,589 2,122,628 73,062
Number of Referring Domains (Content Popularity) (day) 2,126 105,803 13,776 12,016 2,684
Number of URLs found in the index (day) 30,544 20,423,823 4,151,723 886,301 34,278
Number of IPs that refer to domain (day) 1,193 52,889 10,079 8,874 1,799
Number of subnets that refer to domain (day) 972 26,425 7,083 5,913 1,338
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 4 329 223 64 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 6 5,408 1,332 391 6
Number of governmental and .gov - related domains that refer to domain (day) 3 165 93 10 12
Number of government and .gov - related external backlinks that link to domain (day) 4 118,414 5,043 37 162
The exact number of educational domains that refer to domain (day) x 44 23 15 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 203 214 51 1
The exact number of government domains that refer to domain (day) x 2 1 x x
The exact number of government links that refer to domain (day) x 2 3 x x
Average number of outgoing links to unique domains for that domain (day) 1 0 13 2 1
The number of outgoing links for this domain (day) 1 2 18 2 1
Average number of internal links for domain (day) 9 82 122 29 9
Link Strength of Referring Domains (Content Popularity) (day) 45 64 57 57 47
Authority of Referring Domains (Content Popularity) (day) 21 80 70 23 25
TrustMetric value for domain (day) - Majestic metric 21 80 70 23 25

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Harvester Restaurants – Home of Great Value Family Food
Desktop speed score 56
Mobile speed score 57
Mobile usability score 99
Number of all page resources 176
Number of static page resources 58
Number of JS page resources 27
Number of styles (CSS) page resources 5
Total request weight 42 kb
HTML response weight 129 kb
CSS response weight 627 kb
Images response weight 2106 kb
JS response weight 2118 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://ad.sxp.smartclip.net/img/trpx.gif
http://cotads.adscale.de/ads/pixel/1by1.png
http://load.s3.amazonaws.com/pixel.gif
Cache (mobile) by setting expiry date for
http://ad.sxp.smartclip.net/img/trpx.gif
http://cotads.adscale.de/ads/pixel/1by1.png
http://load.s3.amazonaws.com/pixel.gif
Minify HTML files (desktop)
http://www.harvester.co.uk/ - 730B (13%)
Minify HTML files (mobile)
http://www.harvester.co.uk/ - 730B (13%)
Minify JavaScript files (desktop)
http://pixel.mathtag.com/event/js?01AD=3CEhYO1mdEAlip0pb6_iWw4zDBaxHsQiM9aGnOLd8FFNmgxPMagG59Q&01RI=30B9D1156427171&01NA=na&mt_id=1193337&mt_adid=152825&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3=&mm_bnc&mm_bct&no_log&mathid_data=%7B%22dv1%22%3A%22TW96aWxsYS81LjAgKFgxMTsgTGludXggeDg2XzY0KSBBcHBsZVdlYktpdC81MzcuMzYgKEtIVE1MLCBsaWtlIEdlY2tvOyBHb29nbGUgUGFnZSBTcGVlZCBJbnNpZ2h0cykgQ2hyb21lLzQxLjAuMjI3Mi4xMTggU2FmYXJpLzUzNy4zNg%3D%3D%22%2C%22dv2%22%3A%22OTUwOWYzODI5ZmVlMjhjY2I0YWQxZTdiYjNkN2YwNWI%3D%22%2C%22dv3%22%3A%22%22%2C%22dv4%22%3A%22MTAyNHw3Njh8MTAyNHw3Njh8MjR8fA%3D%3D%22%2C%22dv5%22%3A%22QW1lcmljYS9Mb3NfQW5nZWxlcw%3D%3D%22%2C%22dv6%22%3A%22%22%2C%22dv7%22%3A%22MA%3D%3D%22%2C%22dv8%22%3A%22dHJ1ZXx0cnVlfHRydWU%3D%22%2C%22dv9%22%3A%22fGVuLVVTfA%3D%3D%22%2C%22dv10%22%3A%22TW96aWxsYXxOZXRzY2FwZXxMaW51eCB4ODZfNjR8%22%7D - 529B (28%)
Minify JavaScript files (mobile)
http://pixel.mathtag.com/event/js?01AD=35m8OZ5Y9cjJpu6u2U7HGq86Gq4Ctx3fYxNWiflL9_drk_ONCSIUQsA&01RI=1025ECEC61976F4&01NA=na&mt_id=1193337&mt_adid=152825&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3=&mm_bnc&mm_bct&no_log&mathid_data=%7B%22dv1%22%3A%22TW96aWxsYS81LjAgKExpbnV4OyBBbmRyb2lkIDYuMC4xOyBOZXh1cyA1WCBCdWlsZC9NTUIyOVApIEFwcGxlV2ViS2l0LzUzNy4zNiAoS0hUTUwsIGxpa2UgR2Vja287IEdvb2dsZSBQYWdlIFNwZWVkIEluc2lnaHRzKSBDaHJvbWUvNDEuMC4yMjcyLjExOCBNb2JpbGUgU2FmYXJpLzUzNy4zNg%3D%3D%22%2C%22dv2%22%3A%22OTUwOWYzODI5ZmVlMjhjY2I0YWQxZTdiYjNkN2YwNWI%3D%22%2C%22dv3%22%3A%22%22%2C%22dv4%22%3A%22NDEyfDczMnw0MTJ8NzMyfDI0fHw%3D%22%2C%22dv5%22%3A%22QW1lcmljYS9Mb3NfQW5nZWxlcw%3D%3D%22%2C%22dv6%22%3A%22%22%2C%22dv7%22%3A%22MA%3D%3D%22%2C%22dv8%22%3A%22dHJ1ZXx0cnVlfHRydWU%3D%22%2C%22dv9%22%3A%22fGVuLVVTfA%3D%3D%22%2C%22dv10%22%3A%22TW96aWxsYXxOZXRzY2FwZXxMaW51eCBhcm12OGx8%22%7D - 529B (28%)
Optimize image files (desktop)
http://www.harvester.co.uk/content/dam/harvester/images/content/ln17/favourites/rotisserie-chicken-mobile.jpg.asset/1498412993865.jpg - 71.5KiB (30%)
http://www.harvester.co.uk/content/dam/harvester/images/DN16/mobile/new-harvester-app-brandbanner-mobile.jpg.asset/1498412993865.jpg - 57.3KiB (31%)
http://www.harvester.co.uk/content/dam/harvester/images/content/ln17/banners/newmenu-banner-mobile.jpg.asset/1498412993865.jpg - 47.5KiB (27%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 745.
  • The competing domain thetrainline.com has achieved a score of 1993

Content

  • For the popular word value, this would be a similar word combination: value null, attributes value, great value, value family, value food
  • The most common word or combination of words on the competitors Website: vintageinn.co.uk is road
  • The word or combination of words with the worst "Count on Page" result on the competitors website is soft drinks (based first 10 subpages of the domain under investigation).
  • 186 Words / phrases were found at competitor "vintageinn.co.uk".
  • The competitor tripadvisor.co.uk has achieved a value of 80 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain thetrainline.com has a Twitter account.
  • The main domain has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor taste.com.au tweet account is 18545 (since the last update).

Seo

  • The best position ever found for the competitor thetrainline.com was 1 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the website vintageinn.co.uk is 43.
  • The best position ever found for the main domain was 44 and it was found the keyword :keyword.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 562431 in our rankings.

Server

  • Graphic files (on the homepage of the competitor tripadvisor.co.uk) have a size of 855 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor taste.com.au website.
  • The mobile version of the competitor vintageinn.co.uk achieved 72 points for the server response and website loading times in the Google Insights test.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 730B kb each time the page is loaded.
  • The entire HTML files of the main domain homepage weighs 129 kb.