Mini Content Marketing comparison of websites for healthtech.ch

bio-technopark.ch

63%
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ictswitzerland.ch

33%
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healthtech.ch

31%

swissict.ch

24%
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swissmarketingforum.ch

21%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric healthtech.ch swissict.ch ictswitzerland.ch swissmarketingforum.ch bio-technopark.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric healthtech.ch swissict.ch ictswitzerland.ch swissmarketingforum.ch bio-technopark.ch
Number of Referring Backlinks (Content Popularity) (day) 1,150 32,558 14,408 3,133 19,305
Number of Referring Domains (Content Popularity) (day) 111 540 363 157 121
Number of URLs found in the index (day) 111,577 3,230 340 44 29,368
Number of IPs that refer to domain (day) 94 448 334 123 81
Number of subnets that refer to domain (day) 83 370 280 107 71
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) 1 x 1 x x
Number of government and .gov - related external backlinks that link to domain (day) 12 x 6 x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 2 4 x x 0
The number of outgoing links for this domain (day) 2 5 x x 0
Average number of internal links for domain (day) 18 25 x x 6
Link Strength of Referring Domains (Content Popularity) (day) 27 33 22 14 27
Authority of Referring Domains (Content Popularity) (day) 17 25 22 17 14
TrustMetric value for domain (day) - Majestic metric 17 25 22 17 14

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home
Desktop speed score 72
Mobile speed score 59
Mobile usability score 79
Number of all page resources 41
Number of static page resources 28
Number of JS page resources 12
Number of styles (CSS) page resources 6
Total request weight 6 kb
HTML response weight 54 kb
CSS response weight 391 kb
Images response weight 1736 kb
JS response weight 1407 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.healthtech.ch/uploads/2/7/0/5/27058991/1467101915.png
http://www.healthtech.ch/uploads/2/7/0/5/27058991/economic-outlook-2017-q2_orig.jpeg
http://www.healthtech.ch/uploads/2/7/0/5/27058991/top-challenches-medtech-industry-2017-q2_orig.jpeg
Cache (mobile) by setting expiry date for
http://www.healthtech.ch/uploads/2/7/0/5/27058991/1467101915.png
http://www.healthtech.ch/uploads/2/7/0/5/27058991/economic-outlook-2017-q2_orig.jpeg
http://www.healthtech.ch/uploads/2/7/0/5/27058991/top-challenches-medtech-industry-2017-q2_orig.jpeg
Optimize image files (desktop)
http://www.healthtech.ch/uploads/2/7/0/5/27058991/economic-outlook-2017-q2_orig.jpeg - 130.4KiB (92%)
http://www.healthtech.ch/uploads/2/7/0/5/27058991/top-challenches-medtech-industry-2017-q2_orig.jpeg - 35.6KiB (27%)
http://cdn2.editmysite.com/images/old/slideshow/header_slideshow_sprites.png - 2.3KiB (47%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 815.
  • The competing domain swissict.ch has achieved a score of 641

Content

  • The competitor "swissict.ch" probably has a legal disclosure subpage.
  • The word or combination of words with the lowest median result regarding the frequency is medtech gmbh (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "292:292".
  • The term anti clutter only occurs on the swissict.ch website and not on the website of the main domain.
  • The competitor bio-technopark.ch has reached a value of 0 for the metric: "Average number of outgoing links to different domains".

Social media

  • A link to Twitter has been found on the domain ictswitzerland.ch.
  • 80% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter Following for the competitor ictswitzerland.ch tweet account is 1112 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-02-04 for the domain ictswitzerland.ch.
  • The best position ever found for the main domain was 19 and it was found the keyword :keyword.
  • The number of visitors from the search engine to the main domain is 7353 per month.
  • The competing websites have an average search engine position of 3310 in our rankings.
  • On average, the competitors get at least 6620 visitors per month from the search engine.

Server

  • It would be an advantage to compress the image at the competitor swissict.ch website: http://www.swissict.ch/fileadmin/customer/Thomas_Fehlmann_2011__2_.jpg in order to 736B kb.
  • The competitor's bio-technopark.ch meta title is: Home › BIO-TECHNOPARK® Schlieren-Zürich .
  • Graphic files (on the homepage of the competitor swissict.ch) have a size of 2274 kb.
  • Javascript on the main domain hold 39% of all data transfers.
  • The number of Javascript resources (on the homepage of the main domain) is 12 .