Mini
Content Marketing comparison of websites for heinemann-shop.com
ebrosia.de
wirwinzer.de
heinemann-shop.com
shop.frankfurt-airport.com
heinemann-dutyfree.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | heinemann-shop.com | wirwinzer.de | heinemann-dutyfree.com | shop.frankfurt-airport.com | ebrosia.de | |
|---|---|---|---|---|---|---|
Facebook
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Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
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Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
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Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | heinemann-shop.com | wirwinzer.de | heinemann-dutyfree.com | shop.frankfurt-airport.com | ebrosia.de |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,058,887 | 11,393 | 1,538,786 | 1,882 | 55,226 |
| Number of Referring Domains (Content Popularity) (day) | 1,194 | 1,108 | 1,057 | 182 | 826 |
| Number of URLs found in the index (day) | 279,110 | 1,253,312 | 151,554 | 85,219 | 60,854 |
| Number of IPs that refer to domain (day) | 765 | 703 | 653 | 161 | 469 |
| Number of subnets that refer to domain (day) | 667 | 559 | 589 | 154 | 412 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | x | x | 1 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | x | x | 10 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 0 | 1 | 1 | 2 |
| The number of outgoing links for this domain (day) | 0 | 0 | 1 | 2 | 2 |
| Average number of internal links for domain (day) | 4 | 11 | 0 | 106 | 157 |
| Link Strength of Referring Domains (Content Popularity) (day) | 48 | 39 | 28 | 43 | 36 |
| Authority of Referring Domains (Content Popularity) (day) | 25 | 28 | 26 | 52 | 17 |
| TrustMetric value for domain (day) - Majestic metric | 25 | 28 | 26 | 52 | 17 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Der HEINEMANN Lieferservice für Fluggäste | HEINEMANN Shop |
|
| Mobile speed score | 4 |
|---|---|
| Mobile usability score | 94 |
| Number of all page resources | 116 |
| Number of static page resources | 85 |
| Number of JS page resources | 35 |
| Number of styles (CSS) page resources | 6 |
| Total request weight | 27 kb |
| HTML response weight | 247 kb |
| CSS response weight | 1913 kb |
| Images response weight | 6593 kb |
| JS response weight | 2019 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://heinemann-shop.com/
http://www.heinemann-shop.com/
http://www.heinemann-shop.com/hd_de
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Cache (desktop) by setting expiry date for http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Bold.woff
http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Medium.woff
http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro.woff
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Cache (mobile) by setting expiry date for http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Bold.woff
http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Medium.woff
http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro.woff
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Speed up server response time
Response time in 0.21 seconds
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Minify your CSS files (desktop) http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/css/commons/hd-style.css - 7.7KiB (11%)
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Minify your CSS files (mobile) http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/css/commons/hd-style.css - 7.7KiB (11%)
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Minify HTML files (desktop) http://www.heinemann-shop.com/hd_de - 4KiB (12%)
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Minify HTML files (mobile) http://www.heinemann-shop.com/hd_de - 4.9KiB (14%)
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Minify JavaScript files (desktop) http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/js/bottom.js - 326.6KiB (57%)
http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/js/vendor/moment-with-langs.js - 103.9KiB (45%)
http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/js/vendor/hyphenator/Hyphenator.js - 95.6KiB (67%)
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Minify JavaScript files (mobile) http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/js/bottom.js - 326.6KiB (57%)
http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/js/vendor/moment-with-langs.js - 103.9KiB (45%)
http://www.heinemann-shop.com/skin/201705181248/frontend/heinemann/responsive/js/vendor/hyphenator/Hyphenator.js - 95.6KiB (67%)
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Optimize image files (desktop) http://www.heinemann-shop.com/media/content2/brands/Armani/06-2017-Emporio-Armani-1024x351-EN.jpg - 3.8MiB (90%)
http://www.heinemann-shop.com/media/content2/brands/CrazyLazySummer/2017/06-2017-Crazy-lazy-summer_DE_1024x351.jpg - 335KiB (77%)
http://www.heinemann-shop.com/media/content2/brands/BaronRothschild/07-2017-Baron-Rothschild-DE-1024x351.jpg - 120.7KiB (74%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 478.
- The competing domain heinemann-dutyfree.com has achieved a score of 433
Content
- The most common term on the website is können
- The word or combination of words with the best median result regarding the frequency is daten (based on first 10 subpages of examined domain).
- 182 Words / phrases were found at competitor "shop.frankfurt-airport.com".
- There are many indications that the competitor wirwinzer.de has an online shop.
- The term that appears on all competitors websites, but not on the website of the main domain, is datum.
Social media
- The domain ebrosia.de has a Google+ account.
- The domain heinemann-dutyfree.com has a Twitter account.
- A link to Twitter was found on the main domain.
- 20% of this group of domains has a Google+ account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- In the search engine rankings above, the average position of the main domain is: 58.
- Of all the URLs found in the domain ebrosia.de, "https://www.ebrosia.de/" is the most frequently found URL in the search results.
- This free report has been updated for the competitor shop.frankfurt-airport.com on 2020-02-07.
- The best position ever found for the competitor shop.frankfurt-airport.com was 16 and it was found the keyword :keyword.
- The competitor heinemann-dutyfree.com should get at least 19498 visitors from the search engine per month.
Server
- The competitor wirwinzer.de has a number of pages indexed in the search engine of 24,100.
- Static objects of the competitor heinemann-dutyfree.com are numerous and http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Bold.woff, http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Medium.woff, http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro.woff, http://www.googletagmanager.com/gtm.js?id=GTM-KTN87X could have information about their expiry date and be loaded from the cache of the browser.
- The entire CSS files of the competitor wirwinzer.de homepage weighs 523 kb.
- The server of the competitor heinemann-dutyfree.com responded within0.23 seconds.
- The CSS file on the competitor shop.frankfurt-airport.com https://login.frankfurt-airport.com/auth/resources/1.9.1.final/login/fraaccount/css/keycloak.css could be compressed to save 85% - 65KiB kb.