Mini Content Marketing comparison of websites for hirslanden.ch

hirslanden.ch

50%

kliniklinde.ch

42%
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kssg.ch

39%
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ksa.ch

17%
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helios-gesundheit.de

15%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric hirslanden.ch ksa.ch kliniklinde.ch kssg.ch helios-gesundheit.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 9320 x x x x
Youtube comments x x x x x
Youtube videos 1279 x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric hirslanden.ch ksa.ch kliniklinde.ch kssg.ch helios-gesundheit.de
Number of Referring Backlinks (Content Popularity) (day) 714,897 40,015 22,773 19,159 1,873,432
Number of Referring Domains (Content Popularity) (day) 2,886 912 180 1,606 6,292
Number of URLs found in the index (day) 64,245 50,280 59 1,026,459 174,206
Number of IPs that refer to domain (day) 1,872 713 159 978 4,114
Number of subnets that refer to domain (day) 1,272 557 142 734 2,532
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 4 1 x 5 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 11 1 x 37 38
Number of governmental and .gov - related domains that refer to domain (day) x x x 2 2
Number of government and .gov - related external backlinks that link to domain (day) x x x 2 4
The exact number of educational domains that refer to domain (day) x x x 1 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x 1 2
The exact number of government domains that refer to domain (day) x x x x 2
The exact number of government links that refer to domain (day) x x x x 4
Average number of outgoing links to unique domains for that domain (day) 7 0 x 0 3
The number of outgoing links for this domain (day) 9 0 x 0 3
Average number of internal links for domain (day) 61 3 x 34 35
Link Strength of Referring Domains (Content Popularity) (day) 51 37 10 40 51
Authority of Referring Domains (Content Popularity) (day) 34 42 15 49 61
TrustMetric value for domain (day) - Majestic metric 34 42 15 49 61

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Hirslanden Private Hospital Group, Switzerland
Desktop speed score 72
Mobile speed score 47
Mobile usability score 98
Number of all page resources 53
Number of static page resources 20
Number of JS page resources 18
Number of styles (CSS) page resources 3
Total request weight 9 kb
HTML response weight 58 kb
CSS response weight 171 kb
Images response weight 565 kb
JS response weight 1229 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://hirslanden.ch/
https://www.hirslanden.ch/
https://www.hirslanden.ch/en/corporate/home.html
Cache (desktop) by setting expiry date for
https://www.googletagmanager.com/gtm.js?id=GTM-PRTK3Z
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/206990646417167?v=2.8.42&r=stable
Cache (mobile) by setting expiry date for
https://www.googletagmanager.com/gtm.js?id=GTM-PRTK3Z
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/206990646417167?v=2.8.42&r=stable
Minify HTML files (desktop)
https://www.hirslanden.ch/en/corporate/home.html - 1.1KiB (13%)
Minify HTML files (mobile)
https://www.hirslanden.ch/en/corporate/home.html - 1.1KiB (13%)
Optimize image files (desktop)
https://www.hirslanden.ch/content/dam/corporate/images/header/detailpage/hirslanden-mercy-ships-startseite.jpg - 29.3KiB (14%)
https://www.hirslanden.ch/content/dam/corporate/images/header/heart/hirslanden-herzrhythmusstoerungen-patient.jpg - 22KiB (38%)
https://www.hirslanden.ch/content/dam/corporate/images/header/baby/hirslanden-medizin-unerfuellter-kinderwunsch.jpg - 20.6KiB (26%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1300.
  • The competing domain ksa.ch has achieved a score of 458

Content

  • The most common term on the website is hirslanden
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is mediendownloadsagenda home (based on first 10 subpages of examined domain).
  • The term teilen only appears on this website and not on the websites of the competition.
  • The term medizinisch only appears on one competitor's website - kssg.ch.
  • The competitor kliniklinde.ch has achieved a value of 159 for the metric: "Number of referring domains from different IPs (daily value)".

Social media

  • A link to Twitter was found on the main domain.
  • A link to Twitter has been found on the domain ksa.ch.
  • 20% of this group of domains has a LinkedIn account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • On Facebook, the main domain is followed by 27224 fans.

Seo

  • The main domain's best performing keyword is hirslanden and it was found on the position 1
  • The number of visitors from the search engine to the main domain is 1412429 per month.
  • The competitor ksa.ch should get at least 115720 visitors from the search engine per month.
  • The domain kssg.ch has the best search engine rankings average position.
  • The average number of visitors expected from the search engine for the competitors websites is 310192.

Server

  • The page http://hirslanden.ch/ has 2 unnecessary redirects until it shows a URL with content.
  • 18 CSS/JSS static elements can be found on the website of the main domain.
  • Static objects of the competitor kliniklinde.ch are numerous and https://www.kliniklinde.ch/wp-content/themes/kliniklinde/dist/images/babygalerie_weiss.png, https://www.kliniklinde.ch/wp-content/themes/kliniklinde/dist/images/email.png, https://www.kliniklinde.ch/wp-content/themes/kliniklinde/dist/images/toTop.png, https://www.kliniklinde.ch/wp-content/themes/kliniklinde/dist/scripts/main.js could have information about their expiry date and be loaded from the cache of the browser.
  • The server of the competitor ksa.ch responded within0.88 seconds.
  • The entire HTML files of the competitor kssg.ch homepage weighs 105 kb.