Mini
Content Marketing comparison of websites for hkjc.com
turfclub.com.sg
irishracing.com
racenet.com.au
hkjc.com
racing.ustrotting.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | hkjc.com | racenet.com.au | irishracing.com | racing.ustrotting.com | turfclub.com.sg | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | hkjc.com | racenet.com.au | irishracing.com | racing.ustrotting.com | turfclub.com.sg |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 7,638,803 | 517,825 | 16,765,690 | 142,167 | 1,862,659 |
| Number of Referring Domains (Content Popularity) (day) | 8,335 | 2,031 | 1,028 | 172 | 2,962 |
| Number of URLs found in the index (day) | 436,346 | 166,933 | 1,262,457 | 1,242 | 1,220,303 |
| Number of IPs that refer to domain (day) | 5,568 | 1,242 | 658 | 155 | 1,691 |
| Number of subnets that refer to domain (day) | 3,936 | 1,048 | 593 | 145 | 1,285 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 49 | 1 | 1 | 1 | 2 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2,341 | 1 | 2 | 1 | 3 |
| Number of governmental and .gov - related domains that refer to domain (day) | 12 | 2 | x | x | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 529 | 2 | x | x | 3 |
| The exact number of educational domains that refer to domain (day) | 10 | x | x | 1 | 1 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 32 | x | x | 1 | 1 |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 12 | 5 | 0 | 6 |
| The number of outgoing links for this domain (day) | 0 | 17 | 5 | 0 | 7 |
| Average number of internal links for domain (day) | 67 | 115 | 76 | 1 | 122 |
| Link Strength of Referring Domains (Content Popularity) (day) | 45 | 34 | 56 | 35 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 53 | 40 | 41 | 35 | 57 |
| TrustMetric value for domain (day) - Majestic metric | 53 | 40 | 41 | 35 | 57 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title 香港賽馬會 |
|
| Desktop speed score | 26 |
|---|---|
| Mobile speed score | 18 |
| Mobile usability score | 98 |
| Number of all page resources | 101 |
| Number of static page resources | 84 |
| Number of JS page resources | 35 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 11 kb |
| HTML response weight | 236 kb |
| CSS response weight | 291 kb |
| Images response weight | 2484 kb |
| JS response weight | 602 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://hkjc.com/
https://hkjc.com/
http://www.hkjc.com/index.asp
https://www.hkjc.com/index.asp
https://www.hkjc.com/home/chinese/index.asp
https://www.hkjc.com/home/chinese/index.aspx
|
|
Cache (desktop) by setting expiry date for https://www.hkjc.com/home/bocc/chinese/crisis-announcement.js
https://www.hkjc.com/home/common/chinese/css/hkjc-common.css
https://www.hkjc.com/home/common/chinese/css/index.css
|
|
Cache (mobile) by setting expiry date for https://www.hkjc.com/home/bocc/chinese/crisis-announcement.js
https://www.hkjc.com/home/common/chinese/css/hkjc-common.css
https://www.hkjc.com/home/common/chinese/css/index.css
|
|
Minify your CSS files (desktop) https://www.hkjc.com/home/common/css/layout.css - 17.5KiB (35%)
https://common.hkjc.com/css/mmenu/jquery.mmenu.all.css - 6.8KiB (15%)
https://www.hkjc.com/home/common/css/font-awesome/css/font-awesome.css - 5.2KiB (15%)
|
|
Minify your CSS files (mobile) https://www.hkjc.com/home/common/css/layout.css - 17.5KiB (35%)
https://common.hkjc.com/css/mmenu/jquery.mmenu.all.css - 6.8KiB (15%)
https://www.hkjc.com/home/common/css/font-awesome/css/font-awesome.css - 5.2KiB (15%)
|
|
Minify HTML files (desktop) https://www.hkjc.com/home/chinese/index.aspx - 32.1KiB (15%)
|
|
Minify HTML files (mobile) https://www.hkjc.com/home/chinese/index.aspx - 32.1KiB (15%)
|
|
Minify JavaScript files (desktop) https://www.hkjc.com/home/common/chinese/js/global.js - 11KiB (39%)
https://www.hkjc.com/home/common/js/home-common.js - 10.7KiB (29%)
https://www.hkjc.com/home/common/chinese/js/home.js - 4KiB (32%)
|
|
Minify JavaScript files (mobile) https://www.hkjc.com/home/common/chinese/js/global.js - 11KiB (39%)
https://www.hkjc.com/home/common/js/home-common.js - 10.7KiB (29%)
https://www.hkjc.com/home/common/chinese/js/home.js - 4KiB (32%)
|
|
Optimize image files (desktop) https://www.hkjc.com/home/common/english/images/slider-banner/1819JCHome_CRC323_R1B_OL_CHI_Desktop_1160x560.jpg - 181.7KiB (56%)
https://www.hkjc.com/home/common/chinese/images/slider-banner/1819JCHome_CRC323_R1B_OL_CHI_mobile_621x504.jpg - 111.9KiB (60%)
https://www.hkjc.com/home/common/chinese/images/slider-banner/Home_HW_R3_CHI_1160.jpg - 90.9KiB (32%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 518.
- The competing domain irishracing.com has achieved a score of 1035
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is rule changes (based first 10 subpages of the domain under investigation).
- 187 Words / phrases were found at competitor "irishracing.com".
- Competitor turfclub.com.sg has reached a value of 2962 for the metric: "Number of referring domains (daily value)".
- The competitor turfclub.com.sg has achieved a value of 1285 for the metric: "Number of referring domains from different IP C blocks".
- Competitor turfclub.com.sg has achieved a value of 3 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
Social media
- The domain racenet.com.au has a Twitter account.
- 40% of this group of domains has a Facebook account.
- 0% of this group of domains has a Instagram account.
- 0% of this group of domains has a LinkedIn account.
- The number of Twitter fans belonging to the competitor irishracing.com tweet account is 27886 (since the last update).
Seo
- The data of the search engine results was updated on the 2020-02-08 for the domain irishracing.com.
- The best position ever found for the competitor racenet.com.au was 11 and it was found the keyword :keyword.
- The search engine rankings update for the main domain took place on 2020-02-09.
- The average position in the search engine rankings for the main domain is 56.
- The competing websites have an average search engine position of 31083 in our rankings.
Server
- The server of the competitor racenet.com.au responded within0.36 seconds.
- The number of static elements on the irishracing.com page is 125.
- The desktop version of the main domain received an Insights value of 26 for the performance.
- The HTML script of the main domain weighs 602 kb.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.