Mini Content Marketing comparison of websites for hl.co.uk

etfdb.com

79%
Change competitor

hl.co.uk

31%

morningstar.com

28%
Change competitor

fidelity.co.uk

13%
Change competitor

morningstar.co.uk

11%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric hl.co.uk morningstar.com etfdb.com morningstar.co.uk fidelity.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric hl.co.uk morningstar.com etfdb.com morningstar.co.uk fidelity.co.uk
Number of Referring Backlinks (Content Popularity) (day) 275,668 17,477,997 3,648,361 1,016,627 32,572
Number of Referring Domains (Content Popularity) (day) 3,924 35,190 3,035 8,013 2,358
Number of URLs found in the index (day) 321,254 951,567 284,368 353,574 63,276
Number of IPs that refer to domain (day) 2,780 24,651 2,417 5,698 1,525
Number of subnets that refer to domain (day) 2,179 17,079 2,046 4,248 1,282
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 11 505 14 62 9
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 24 2,991 35 294 12
Number of governmental and .gov - related domains that refer to domain (day) 3 73 1 8 x
Number of government and .gov - related external backlinks that link to domain (day) 4 250 2 30 x
The exact number of educational domains that refer to domain (day) 3 438 12 22 3
Number of Backlinks from .EDU Domains (Content Popularity) (day) 7 2,816 20 77 3
The exact number of government domains that refer to domain (day) x 69 x 2 x
The exact number of government links that refer to domain (day) x 241 x 3 x
Average number of outgoing links to unique domains for that domain (day) 3 7 2 2 3
The number of outgoing links for this domain (day) 3 7 4 3 3
Average number of internal links for domain (day) 33 57 48 14 80
Link Strength of Referring Domains (Content Popularity) (day) 48 61 55 47 37
Authority of Referring Domains (Content Popularity) (day) 55 74 30 49 35
TrustMetric value for domain (day) - Majestic metric 55 74 30 49 35

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Hargreaves Lansdown | ISAs, pensions, funds and shares
Desktop speed score 59
Mobile speed score 45
Mobile usability score 99
Number of all page resources 97
Number of static page resources 62
Number of JS page resources 37
Number of styles (CSS) page resources 3
Total request weight 24 kb
HTML response weight 175 kb
CSS response weight 225 kb
Images response weight 504 kb
JS response weight 1124 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/480805658789302?v=2.7.18
http://cdn.tt.omtrdc.net/cdn/target.js
Cache (mobile) by setting expiry date for
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/480805658789302?v=2.7.18
http://cdn.tt.omtrdc.net/cdn/target.js
Speed up server response time
Response time in 2.2 seconds
Minify HTML files (desktop)
http://www.hl.co.uk/ - 2.9KiB (11%)
Minify HTML files (mobile)
http://www.hl.co.uk/ - 2.9KiB (11%)
Optimize image files (desktop)
http://www.hl.co.uk/__data/assets/image/0007/11957722/ISA-rainbow-umbrella-B.jpg - 146.8KiB (77%)
http://www.hl.co.uk/__data/assets/image/0008/11962448/Nick-Train-Warren-Buffett.jpg - 41.6KiB (46%)
http://www.hl.co.uk/__data/assets/image/0004/11964676/Lifetime-ISA-man-laptop-v2.jpg - 38.4KiB (48%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1014.
  • The competing domain morningstar.com has achieved a score of 920

Content

  • 180 words or phrases (two word combinations) were found on the main domain.
  • The term report only occurs on the morningstar.com website and not on the website of the main domain.
  • The competitor etfdb.com has achieved a value of 2417 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor etfdb.com has achieved a value of 35 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • Competitor etfdb.com has achieved a value of 12 for the metric: "Number of referring .EDU domains (daily value)".

Social media

  • A link to Twitter has been found on the domain morningstar.co.uk.
  • The main domain has a Twitter account.
  • 60% of this group of domains has a Facebook account.
  • The number of Twitter fans belonging to the competitor etfdb.com tweet account is 17334 (since the last update).
  • The main domain has a following number on twitter account of 138

Seo

  • This free report has been updated for the competitor etfdb.com on 2020-02-09.
  • The average position in the search engine rankings for the website fidelity.co.uk is 60.
  • The search engine rankings update for the main domain took place on 2020-02-10.
  • The domain morningstar.com has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The competitor morningstar.co.uk website could compress the JS file http://euim.mstar.com/scripts/jquery.cookie.js and save 821B kb (36%).
  • The competitor's etfdb.com meta title is: ETF Database: The Original & Comprehensive Guide to ETFs .
  • The server of the main domain responded within2.2 seconds.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 2.9KiB kb each time the page is loaded.
  • The HTML script of the main domain weighs 1124 kb.