Mini Content Marketing comparison of websites for hochparterre-buecher.ch

orellfuessli.ch

82%
Change competitor

hochparterre.ch

34%
Change competitor

hochparterre-buecher.ch

22%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric hochparterre-buecher.ch hochparterre.ch orellfuessli.ch
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric hochparterre-buecher.ch hochparterre.ch orellfuessli.ch
Number of Referring Backlinks (Content Popularity) (day) 11,374 42,633 8,523,650
Number of Referring Domains (Content Popularity) (day) 109 1,827 4,022
Number of URLs found in the index (day) 71 12,715 13,466,715
Number of IPs that refer to domain (day) 102 1,182 2,698
Number of subnets that refer to domain (day) 96 859 1,879
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 2 10
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 2 19
Number of governmental and .gov - related domains that refer to domain (day) x x 3
Number of government and .gov - related external backlinks that link to domain (day) x x 11
The exact number of educational domains that refer to domain (day) x 1 3
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 1 7
The exact number of government domains that refer to domain (day) x x 1
The exact number of government links that refer to domain (day) x x 1
Average number of outgoing links to unique domains for that domain (day) x 4 1
The number of outgoing links for this domain (day) x 5 1
Average number of internal links for domain (day) x 44 104
Link Strength of Referring Domains (Content Popularity) (day) 18 28 63
Authority of Referring Domains (Content Popularity) (day) 15 21 56
TrustMetric value for domain (day) - Majestic metric 15 21 56

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Hochparterre Bücher | Buchhandlung für Architektur, Zürich
Desktop speed score 96
Mobile speed score 90
Mobile usability score 99
Number of all page resources 18
Number of static page resources 7
Number of JS page resources 3
Number of styles (CSS) page resources 1
Total request weight 2 kb
HTML response weight 19 kb
CSS response weight 19 kb
Images response weight 166 kb
JS response weight 138 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://ssl.google-analytics.com/ga.js
Cache (mobile) by setting expiry date for
https://ssl.google-analytics.com/ga.js
Optimize image files (desktop)
https://www.hochparterre-buecher.ch/img/hpb_bookpreview/bomarzo.jpg - 1.1KiB (16%)
https://www.hochparterre-buecher.ch/files/bg_stripes.gif - 1KiB (90%)
https://www.hochparterre-buecher.ch/img/hpb_bookpreview/leistungen.jpg - 813B (38%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 718.
  • The competing domain hochparterre.ch has achieved a score of 1080

Content

  • There are many indications that the competitor hochparterre.ch has an online shop.
  • Competitor orellfuessli.ch has achieved a value of 9 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • The competitor orellfuessli.ch has achieved a value of 15 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The competitor orellfuessli.ch has achieved a value of 2 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor orellfuessli.ch has reached a value of 1 for the metric: "Number of outgoing links".

Social media

  • Facebook gives the category Bookstore for the domain orellfuessli.ch.
  • A link to Twitter has been found on the domain hochparterre.ch.
  • 100% of this group of domains has a Facebook account.
  • 33% of this group of domains has a Twitter account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • Of all the URLs found in the domain orellfuessli.ch, "https://www.orellfuessli.ch/shop/home/show/" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor orellfuessli.ch on 2020-02-10.
  • The main domain's best performing keyword is buecher and it was found on the position 23
  • The number of visitors from the search engine to the main domain is 3166 per month.
  • The average number of visitors expected from the search engine for the competitors websites is 620126.

Server

  • The competitor`s hochparterre.ch size of the website should reach 20,400 pages.
  • It would be an advantage to compress the image at the competitor orellfuessli.ch website: https://assets.thalia.media/base/9-Themenwelten/2018/startseite-ch/fruehling/4tel_fruehling_bestseller.jpg in order to 7.5KiB kb.
  • The number of static elements on the orellfuessli.ch page is 117.
  • The total amount of the website requests on competitor orellfuessli.ch was calculated at 23 kb.
  • When the homepage of the main domain is loaded once, 18 objects are downloaded (files, JS scripts, etc.).