Mini Content Marketing comparison of websites for horizon-sfa.ch

aerotours.de

65%
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horizon-sfa.ch

39%

ecoflight.ch

20%
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safetywings.ch

18%
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fly-west.at

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric horizon-sfa.ch ecoflight.ch safetywings.ch fly-west.at aerotours.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric horizon-sfa.ch ecoflight.ch safetywings.ch fly-west.at aerotours.de
Number of Referring Backlinks (Content Popularity) (day) 23,619 21,592 301 1,454 8,313
Number of Referring Domains (Content Popularity) (day) 186 98 29 46 106
Number of URLs found in the index (day) 3,484 730 177 362 7,432
Number of IPs that refer to domain (day) 153 81 29 41 93
Number of subnets that refer to domain (day) 147 68 28 38 84
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x 3
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 4 1 1 1 0
The number of outgoing links for this domain (day) 4 1 1 1 0
Average number of internal links for domain (day) 55 16 45 17 4
Link Strength of Referring Domains (Content Popularity) (day) 28 22 11 21 24
Authority of Referring Domains (Content Popularity) (day) 40 14 12 13 16
TrustMetric value for domain (day) - Majestic metric 40 14 12 13 16

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Horizon SFA
Desktop speed score 49
Mobile speed score 56
Mobile usability score 99
Number of all page resources 89
Number of static page resources 47
Number of JS page resources 20
Number of styles (CSS) page resources 16
Total request weight 11 kb
HTML response weight 255 kb
CSS response weight 86 kb
Images response weight 467 kb
JS response weight 1287 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://horizon-sfa.ch/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png
http://www.horizon-sfa.ch/images/abonnieren.png
http://www.horizon-sfa.ch/wp-content/plugins/amr-ical-events-list/images/addtogoogle_16.png
Cache (mobile) by setting expiry date for
http://www.horizon-sfa.ch/wp-content/plugins/amr-ical-events-list/images/addtogoogle_16.png
http://www.horizon-sfa.ch/wp-content/plugins/wp-photo-album/theme/wppa_style.css
http://www.horizon-sfa.ch/wp-content/uploads/HBLUK3_home.png
Speed up server response time
Response time in 0.27 seconds
Minify your CSS files (desktop)
http://www.horizon-sfa.ch/wp-content/uploads/css/custom_icallist.css?ver=1 - 4.9KiB (50%)
http://www.horizon-sfa.ch/wp-content/themes/Sansation/css/cool_blue.css - 3.5KiB (13%)
http://www.horizon-sfa.ch/wp-content/plugins/sitepress-multilingual-cms/res/css/language-selector.css?v=3.1.8.2 - 1.7KiB (30%)
Minify your CSS files (mobile)
http://www.horizon-sfa.ch/wp-content/uploads/css/custom_icallist.css?ver=1 - 4.9KiB (50%)
http://www.horizon-sfa.ch/wp-content/plugins/sitepress-multilingual-cms/res/css/language-selector.css?v=3.1.8.2 - 1.7KiB (30%)
http://www.horizon-sfa.ch/wp-content/plugins/wpml-cms-nav/res/css/cms-navigation.css?ver=1.4.6 - 1KiB (40%)
Minify JavaScript files (desktop)
http://www.horizon-sfa.ch/wp-content/themes/Sansation/js/jquery.cycle.all.js - 15.4KiB (35%)
http://www.horizon-sfa.ch/wp-content/themes/Sansation/js/jquery.cycle.all.js?ver=4.7.3 - 15.4KiB (35%)
http://www.horizon-sfa.ch/wp-content/themes/Sansation/js/sansation_custom.js?ver=4.7.3 - 9.7KiB (28%)
Optimize image files (desktop)
http://www.horizon-sfa.ch/wp-content/themes/Sansation/i/bg_ul_nav_main.png - 49.7KiB (94%)
http://www.horizon-sfa.ch/wp-content/themes/Sansation/i/bg_div_flashbanner_center.jpg - 34.2KiB (67%)
http://www.horizon-sfa.ch/images/abonnieren.png - 21.8KiB (95%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1091.
  • The competing domain aerotours.de has achieved a score of 1842

Content

  • For the popular word atpl, this would be a similar word combination: ausbildung atpl, distant atpl, linienpilot atpl, aviatik atpl, atpl standortbestimmung
  • The term fernlehrgang only occurs on the safetywings.ch website and not on the website of the main domain.
  • The competitor aerotours.de has achieved a value of 93 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor aerotours.de has achieved a value of 4 for the metric:"Average number of internal links".
  • The competitor aerotours.de achieved a value of 16 for the metric: "Authority of the referring domains".

Social media

  • A link to Twitter was found on the main domain.
  • 20% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • The number of Twitter tweets belonging to the main domain tweet account is 84 (since the last update).
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • Of all the URLs found in the domain safetywings.ch, "https://www.safetywings.ch/" is the most frequently found URL in the search results.
  • The average position in the search engine rankings for the website safetywings.ch is 46.
  • The average position in the search engine rankings for the main domain is 53.
  • The number of visitors from the search engine to the main domain is 49998 per month.
  • From this group of websites, the domain aerotours.de has the best average position among in search engine rankings.

Server

  • It would be an advantage to compress the image at the competitor safetywings.ch website: http://www.safetywings.ch/images/slideshow/heli_006.jpg in order to 3.1KiB kb.
  • The competitor's fly-west.at meta title is: Fly-West - Take off best .
  • The version for smartphones and tablets of the competitor ecoflight.ch has achieved 96 points for user-experience (how user-friendly a website is).
  • It would be an advantage to compress the image at the main domain: http://www.horizon-sfa.ch/wp-content/plugins/kebo-twitter-feed/imgs/twitter_feed_icons_sprite.png in order to 585B kb.
  • The number of Javascript resources (on the homepage of the main domain) is 20 .