Mini Content Marketing comparison of websites for hotel-nimo.ch

zurichcityhotels.com

67%
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hotelcity.ch

32%
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stay-at-zurich-airport.ch

31%
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hotel-nimo.ch

26%

oldtownzurich.com

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric hotel-nimo.ch hotelcity.ch stay-at-zurich-airport.ch zurichcityhotels.com oldtownzurich.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x 383 x
Instagram following (account is following) x x x 171 x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric hotel-nimo.ch hotelcity.ch stay-at-zurich-airport.ch zurichcityhotels.com oldtownzurich.com
Number of Referring Backlinks (Content Popularity) (day) x 2,340 x 3,677 x
Number of Referring Domains (Content Popularity) (day) x 142 x 67 x
Number of URLs found in the index (day) x 3,446 x 472 x
Number of IPs that refer to domain (day) x 118 x 63 x
Number of subnets that refer to domain (day) x 111 x 58 x
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 5 x 10 x
The number of outgoing links for this domain (day) x 5 x 11 x
Average number of internal links for domain (day) x 34 x 35 x
Link Strength of Referring Domains (Content Popularity) (day) x 26 x 19 x
Authority of Referring Domains (Content Popularity) (day) x 37 x 27 x
TrustMetric value for domain (day) - Majestic metric x 37 x 27 x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Charming Zurich Boutique Hotel | Bed & Breakfast NI-MO
Desktop speed score 61
Mobile speed score 44
Mobile usability score 100
Number of all page resources 99
Number of static page resources 55
Number of JS page resources 28
Number of styles (CSS) page resources 22
Total request weight 23 kb
HTML response weight 227 kb
CSS response weight 953 kb
Images response weight 1188 kb
JS response weight 2486 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://hotel-nimo.ch/
https://hotel-nimo.ch/
https://www.hotel-nimo.ch/
Cache (desktop) by setting expiry date for
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/502/2-STANDARD-EiNZELZIMMER-Nachttisch-1030x685_H.jpg
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/502/2-STANDARD-EiNZELZIMMER-Nachttisch-1030x685_S.jpg
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/950/5-SUPERIOR-DOPPELZIMMER-Doppelbett-1030x722_H.jpg
Cache (mobile) by setting expiry date for
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/502/2-STANDARD-EiNZELZIMMER-Nachttisch-1030x685_R.jpg
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/950/5-SUPERIOR-DOPPELZIMMER-Doppelbett-1030x722_R.jpg
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/76/247/434/nimo_hdj_C.jpg
Speed up server response time
Response time in 0.27 seconds
Minify JavaScript files (desktop)
https://www.tripadvisor.com/WidgetEmbed-certificateOfExcellence?year=2016&locationId=2241644&display_version=2&uniq=819&lang=en_US - 1.3KiB (37%)
Minify JavaScript files (mobile)
https://www.tripadvisor.com/WidgetEmbed-certificateOfExcellence?year=2016&locationId=2241644&display_version=2&uniq=819&lang=en_US - 1.3KiB (37%)
Optimize image files (desktop)
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/79/332/662/9_Limmat_Schiffahrt_S.jpg - 174.6KiB (24%)
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/950/5-SUPERIOR-DOPPELZIMMER-Doppelbett-1030x722_H.jpg - 27.3KiB (64%)
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/502/2-STANDARD-EiNZELZIMMER-Nachttisch-1030x685_S.jpg - 20.2KiB (23%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 637.
  • The competing domain zurichcityhotels.com has achieved a score of 1624

Content

  • The most common word or combination of words on the competitors Website: zurichcityhotels.com is hotels
  • 227 Words / phrases were found at competitor "stay-at-zurich-airport.ch".
  • The competitor zurichcityhotels.com has achieved a value of 63 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor zurichcityhotels.com has reached a value of 11 for the metric: "Number of outgoing links".
  • Competitor zurichcityhotels.com has achieved a value of 35 for the metric:"Average number of internal links".

Social media

  • A link to Google+ was found on the competitors website: stay-at-zurich-airport.ch.
  • The domain zurichcityhotels.com has an Instagram account.
  • 20% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • Of all the URLs found in the domain stay-at-zurich-airport.ch, "http://www.stay-at-zurich-airport.ch/de/services/airport-shuttle/" is the most frequently found URL in the search results.
  • The search engine rankings update for the main domain took place on 2020-01-31.
  • The average position in the search engine rankings for the main domain is 65.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 975.

Server

  • The main domain has a number of pages indexed in the search engine of 0.
  • The CSS file on the competitor hotelcity.ch http://www.hotelcity.ch/fileadmin/css/customresponsive.css could be compressed to save 21% - 2.1KiB kb.
  • The total amount of the website requests on competitor hotelcity.ch was calculated at 21 kb.
  • The main domain website could compress the JS file https://www.tripadvisor.com/WidgetEmbed-certificateOfExcellence?year=2016&locationId=2241644&display_version=2&uniq=819&lang=en_US and save 1.3KiB kb (37%).
  • On the homepage of the main domain 22 CSS files can be identified.