Mini
Content Marketing comparison of websites for hotpads.com
trulia.com
imdb.com
apartmentguide.com
hotpads.com
rent.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | hotpads.com | imdb.com | trulia.com | apartmentguide.com | rent.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | hotpads.com | imdb.com | trulia.com | apartmentguide.com | rent.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 436,571 | 569,986,145 | 32,933,607 | 386,660 | 1,132,296 |
| Number of Referring Domains (Content Popularity) (day) | 9,684 | 601,225 | 49,710 | 15,777 | 8,246 |
| Number of URLs found in the index (day) | 3,197,365 | 199,905,043 | 9,150,984 | 1,515,915 | 1,470,804 |
| Number of IPs that refer to domain (day) | 4,418 | 265,065 | 25,231 | 7,279 | 6,145 |
| Number of subnets that refer to domain (day) | 3,074 | 100,882 | 15,642 | 5,064 | 4,510 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 210 | 2,898 | 476 | 400 | 326 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 672 | 445,490 | 4,903 | 3,799 | 1,487 |
| Number of governmental and .gov - related domains that refer to domain (day) | 9 | 402 | 62 | 28 | 19 |
| Number of government and .gov - related external backlinks that link to domain (day) | 30 | 10,201 | 1,373 | 77 | 64 |
| The exact number of educational domains that refer to domain (day) | 210 | 1,665 | 441 | 396 | 310 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 672 | 363,034 | 3,375 | 3,792 | 1,423 |
| The exact number of government domains that refer to domain (day) | 9 | 190 | 58 | 28 | 19 |
| The exact number of government links that refer to domain (day) | 30 | 6,421 | 1,350 | 77 | 64 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 0 | 1 | 1 | 2 |
| The number of outgoing links for this domain (day) | 6 | 0 | 2 | 1 | 2 |
| Average number of internal links for domain (day) | 58 | 65 | 51 | 27 | 20 |
| Link Strength of Referring Domains (Content Popularity) (day) | 43 | 96 | 60 | 52 | 48 |
| Authority of Referring Domains (Content Popularity) (day) | 50 | 100 | 71 | 58 | 64 |
| TrustMetric value for domain (day) - Majestic metric | 50 | 100 | 71 | 58 | 64 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title HotPads - Go ahead. Rent around. Apartments and Houses for Rent |
|
| Desktop speed score | 91 |
|---|---|
| Mobile speed score | 90 |
| Mobile usability score | 99 |
| Number of all page resources | 79 |
| Number of static page resources | 33 |
| Number of JS page resources | 19 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 17 kb |
| HTML response weight | 106 kb |
| CSS response weight | 165 kb |
| Images response weight | 280 kb |
| JS response weight | 2040 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://hotpads.com/node/api/v2/user/info
https://hotpads.com/node/api/v2/user/recentSearch
https://hotpads.com/node/api/v2/user/savedSearch/list
|
|
Cache (mobile) by setting expiry date for https://hotpads.com/node/api/v2/user/info
https://hotpads.com/node/api/v2/user/recentSearch
https://hotpads.com/node/api/v2/user/savedSearch/list
|
|
Minify HTML files (desktop) https://8027397.fls.doubleclick.net/activityi;dc_pre=COL9renIp-ECFYHC3god3o0CJA;src=8027397;type=homep0;cat=homep0;ord=6192565664672;gtm=2od3i1;auiddc=759482980.1553869995;~oref=https%3A%2F%2Fhotpads.com%2F? - 105B (17%)
|
|
Minify HTML files (mobile) https://8027397.fls.doubleclick.net/ddm/fls/r/src=8027397;type=homep0;cat=homep0;ord=6192565664672;gtm=2od3i1;auiddc=804463345.1553870001;_dc_1=3;~oref=https%3A%2F%2Fhotpads.com%2F - 102B (20%)
|
|
Minify JavaScript files (desktop) https://nodes3cdn.hotpads.com/hotpads-web/dist/vendors-bundle-95e19daee6c5886fe47f.js - 26KiB (13%)
https://nodes3cdn.hotpads.com/hotpads-web/dist/FrontPage-1e630a8ecf19821137a6.js - 5.6KiB (12%)
https://nodes3cdn.hotpads.com/hotpads-web/dist/68-9c66a94265a908837277.js - 316B (19%)
|
|
Minify JavaScript files (mobile) https://nodes3cdn.hotpads.com/hotpads-web/dist/vendors-bundle-95e19daee6c5886fe47f.js - 26KiB (13%)
https://nodes3cdn.hotpads.com/hotpads-web/dist/FrontPage-1e630a8ecf19821137a6.js - 5.6KiB (12%)
https://nodes3cdn.hotpads.com/hotpads-web/dist/68-9c66a94265a908837277.js - 316B (19%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 564.
- The competing domain trulia.com has achieved a score of 2944
Content
- The most common term on the website is your
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "222:222".
- The competitor trulia.com has achieved a value of 32933607 for the metric: "Number of incoming backlinks (daily value)".
- Competitor trulia.com has reached a value of 9150984 for the metric: "Number of URLs found in the index (daily value)".
- The competitor trulia.com has achieved a value of 25231 for the metric: "Number of referring domains from different IPs (daily value)".
Social media
- A link to Twitter has been found on the domain apartmentguide.com.
- 20% of this group of domains has a Google+ account.
- 40% of this group of domains has a Instagram account.
- The number of Twitter tweets belonging to the competitor trulia.com tweet account is 23429 (since the last update).
- The number of Twitter Following for the competitor trulia.com tweet account is 300 (since the last update).
Seo
- The average position in the search engine rankings for the website apartmentguide.com is 57.
- In the search engine rankings above, the average position of the main domain is: 63.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- From this group of websites, the domain imdb.com has the best average position among in search engine rankings.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The compression of the HTML together with INLINE CSS and JS enables the competitor imdb.com website to save 862B kb each time the page is loaded.
- The number of Javascript resources (on the homepage of the competitor apartmentguide.com) is 37 .
- The HTML script of the competitor imdb.com weighs 3036 kb.
- When the homepage of the main domain is loaded once, 79 objects are downloaded (files, JS scripts, etc.).
- Graphic files (on the homepage of the main domain) have a size of 280 kb.