Mini Content Marketing comparison of websites for hotwire.com

tripadvisor.com.au

81%
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studentuniverse.com

27%
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opodo.co.uk

21%
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hotwire.com

19%

cheapoair.com

12%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric hotwire.com tripadvisor.com.au cheapoair.com studentuniverse.com opodo.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric hotwire.com tripadvisor.com.au cheapoair.com studentuniverse.com opodo.co.uk
Number of Referring Backlinks (Content Popularity) (day) 977,624 8,079,750 703,959 168,158 98,002
Number of Referring Domains (Content Popularity) (day) 10,118 23,431 6,713 3,851 3,030
Number of URLs found in the index (day) 2,909,472 25,487,769 182,311 32,967 191,850
Number of IPs that refer to domain (day) 7,740 13,496 5,249 2,975 2,374
Number of subnets that refer to domain (day) 5,924 7,921 3,976 2,519 1,930
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 151 81 51 320 32
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 336 1,745 178 1,145 481
Number of governmental and .gov - related domains that refer to domain (day) 1 20 5 1 2
Number of government and .gov - related external backlinks that link to domain (day) 1 130,213 6 1 5
The exact number of educational domains that refer to domain (day) 138 13 46 308 9
Number of Backlinks from .EDU Domains (Content Popularity) (day) 322 339 173 1,121 15
The exact number of government domains that refer to domain (day) 1 x 4 1 x
The exact number of government links that refer to domain (day) 1 x 5 1 x
Average number of outgoing links to unique domains for that domain (day) 0 0 16 3 0
The number of outgoing links for this domain (day) 0 2 21 7 0
Average number of internal links for domain (day) 20 85 107 13 6
Link Strength of Referring Domains (Content Popularity) (day) 50 51 52 42 47
Authority of Referring Domains (Content Popularity) (day) 55 62 26 57 56
TrustMetric value for domain (day) - Majestic metric 55 62 26 57 56

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 633.
  • The competing domain cheapoair.com has achieved a score of 413

Content

  • The term prices only appears on one competitor's website - cheapoair.com.
  • Competitor tripadvisor.com.au has reached a value of 23431 for the metric: "Number of referring domains (daily value)".
  • Competitor tripadvisor.com.au has achieved a value of 81 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • The competitor tripadvisor.com.au has achieved a value of 20 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor tripadvisor.com.au has achieved a value of 13 for the metric: "Number of referring .EDU domains (daily value)".

Social media

  • A link to Google+ was found on the competitors website: opodo.co.uk.
  • 40% of this group of domains has a Facebook account.
  • 0% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor studentuniverse.com tweet account is 13412 (since the last update).
  • The number of Twitter favorites for the competitor opodo.co.uk tweet account is 1059 (since the last update).

Seo

  • The search engine rankings update for the main domain took place on 2020-02-10.
  • The average position in the search engine rankings for the main domain is 69.
  • The number of visitors from the search engine to the main domain is 122320 per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 824 in our rankings.

Server

  • The main domain has a number of pages indexed in the search engine of 690,000.
  • The CSS of the competitor tripadvisor.com.au website accounts for9% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor tripadvisor.com.au website to save 1.2KiB kb each time the page is loaded.
  • When the homepage of the competitor tripadvisor.com.au is loaded once, 73 objects are downloaded (files, JS scripts, etc.).
  • The version for smartphones and tablets of the competitor tripadvisor.com.au has achieved 99 points for user-experience (how user-friendly a website is).