Mini Content Marketing comparison of websites for houzz.com

maisonsdumonde.com

69%
Change competitor

vitra.com

57%
Change competitor

rona.ca

39%
Change competitor

houzz.com

31%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric houzz.com maisonsdumonde.com vitra.com rona.ca
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x 906676 x
Instagram following (account is following) x x 30 x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric houzz.com maisonsdumonde.com vitra.com rona.ca
Number of Referring Backlinks (Content Popularity) (day) 1,496,094 1,943,149 665,607 672,417
Number of Referring Domains (Content Popularity) (day) 989 11,288 11,226 7,928
Number of URLs found in the index (day) 1,186,507 761,261 1,304,479 212,153
Number of IPs that refer to domain (day) 689 7,139 8,663 5,813
Number of subnets that refer to domain (day) 604 4,286 6,018 3,690
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 7 34 2
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 10 879 3,655 45
Number of governmental and .gov - related domains that refer to domain (day) x 3 2 x
Number of government and .gov - related external backlinks that link to domain (day) x 12 5 x
The exact number of educational domains that refer to domain (day) 2 2 13 2
Number of Backlinks from .EDU Domains (Content Popularity) (day) 10 3 28 45
The exact number of government domains that refer to domain (day) x x 2 x
The exact number of government links that refer to domain (day) x x 5 x
Average number of outgoing links to unique domains for that domain (day) 3 0 2 4
The number of outgoing links for this domain (day) 4 0 2 4
Average number of internal links for domain (day) 67 11 15 427
Link Strength of Referring Domains (Content Popularity) (day) 53 55 50 47
Authority of Referring Domains (Content Popularity) (day) 49 55 43 59
TrustMetric value for domain (day) - Majestic metric 49 55 43 59

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Houzz - Home Design, Decorating and Remodeling Ideas and Inspiration, Kitchen and Bathroom Design
Desktop speed score 56
Mobile speed score 39
Mobile usability score 92
Number of all page resources 89
Number of static page resources 71
Number of JS page resources 17
Number of styles (CSS) page resources 5
Total request weight 20 kb
HTML response weight 254 kb
CSS response weight 573 kb
Images response weight 1814 kb
JS response weight 1381 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://houzz.com/
http://www.houzz.com/
https://www.houzz.com/
Cache (desktop) by setting expiry date for
https://d.impactradius-event.com/A386759-dcaf-4dd7-a6ec-3a976ba771921.js
https://www.googletagmanager.com/gtm.js?id=GTM-N8M9BH
https://connect.facebook.net/en_US/fbds.js
Cache (mobile) by setting expiry date for
https://api.branch.io/v1/event
https://api.branch.io/v1/open
https://api.branch.io/v1/url
Speed up server response time
Response time in 0.45 seconds
Minify JavaScript files (desktop)
https://st.hzcdn.com/js/script?f=colorAnalyzer&v=2580&l=en-US&p=1 - 4.6KiB (37%)
https://st.hzcdn.com/js/script?f=jquery-ui-1.10.3.custom.widget-only,jquery.form.min,feedComments,clipping,zoomable&v=2580&l=en-US&p=1 - 3.1KiB (17%)
https://st.hzcdn.com/js/ajaxconn?f=NewGallery,UserPreferences,CartActions,SetVisitorProperty,Authorize,NoOp,LightboxGetNextSpaces,LightboxGetSpaceData,AddImageTag,ProductLookup,GetManufacturerColors,SaveColorPalette,TileAjax,ReportProductAjax,LocationAutoComplete,ChangeShipToLocationAjax,SendEmail,CurrentSessionUserInfo,PhoneValidationAjax,GetProfessionalProjects,GetProfessionalProjectPhotos,GetHousesByGallery,BuzzAjax,GetMinimalSpaceData,HoverCard,Follow,GetMoreUnifiedStoriesAjax,CommentManagerAjax,FeedAjax,ContentFlagAjax,Like,Clipping,GetFeaturedSpaces,TipBox,SearchSuggestion,VerificationEmail,Buzz,GetEmbedSpaceCode,GetQuestionsForSpace,TrustPilotAjax,WelcomeToHouzzAjax,UILoggerAjax,JsErrorLoggerAjax,SearchKeyword,GetSpaceAjax&v=2580&s=101&l=en-US&d=2&j=20&p=1 - 2.2KiB (21%)
Minify JavaScript files (mobile)
https://st.hzcdn.com/js/ajaxconn?f=NewGallery,UserPreferences,CartActions,SetVisitorProperty,Authorize,NoOp,SendEmail,CurrentSessionUserInfo,PhoneValidationAjax,GetMoreUnifiedStoriesAjax,CommentManagerAjax,FeedAjax,ContentFlagAjax,GetMinimalSpaceData,LightboxGetSpaceData,Like,Clipping,GetFeaturedSpaces,TipBox,SearchSuggestion,VerificationEmail,Buzz,BuzzAjax,GetEmbedSpaceCode,GetQuestionsForSpace,TrustPilotAjax,WelcomeToHouzzAjax,UILoggerAjax,JsErrorLoggerAjax,SearchKeyword,GetSpaceAjax&v=2580&s=101&l=en-US&d=2&j=20&p=1 - 1.6KiB (19%)
https://connect.facebook.net/en_US/fbds.js - 697B (33%)
Optimize image files (desktop)
https://st.hzcdn.com/fimgs/d1d11fe607224ab7_8733-w1100-h487-b2-p0--traditional-bedroom.jpg - 72.6KiB (46%)
https://st.hzcdn.com/fimgs/7841b0910ccb2f74_7844-w1100-h487-b2-p0--industrial-living-room.jpg - 51.9KiB (38%)
https://st.hzcdn.com/simgs/a121525a01b9f5b3_16-1466/traditional-landscape.jpg - 49KiB (11%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1132.
  • The competing domain vitra.com has achieved a score of 2055

Content

  • The word or combination of words with the worst "Count on Page" result is avant après (based first 10 subpages of the domain under investigation).
  • The competitor vitra.com has achieved a value of 3655 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • Competitor rona.ca has reached a value of 4 for the metric: "Number of outgoing links".
  • The competitor rona.ca has achieved a value of 59 for the metric: "Trust metric - Majestic metric".
  • The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 689.

Social media

  • The domain rona.ca was defined as category: Retail Company on Facebook.
  • A link to the Linkedin was found on the domain vitra.com.
  • 75% of this group of domains has a Facebook account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of instagram posts on the competitor maisonsdumonde.com instagram account is 1962 (since the last update).

Seo

  • The competitors (maisonsdumonde.com) best performing keyword is maison and it was found on the position 1
  • The average position in the search engine rankings for the website maisonsdumonde.com is 46.
  • This free report has been updated for the main domain on 2020-02-13.
  • The main domain's best performing keyword is bathrooms and it was found on the position 24
  • On average, the competitors get at least 1880196 visitors per month from the search engine.

Server

  • The number of static elements on the rona.ca page is 199.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor maisonsdumonde.com website.
  • The main domain website could compress the JS file https://st.hzcdn.com/js/script?f=colorAnalyzer&v=2580&l=en-US&p=1 and save 4.6KiB kb (37%).
  • The version for smartphones and tablets of the main domain has achieved 92 points for user-experience (how user-friendly a website is).
  • The compression of the HTML together with INLINE CSS and JS enables the competitor rona.ca website to save 9KiB kb each time the page is loaded.