Mini Content Marketing comparison of websites for hughes.co.uk

richersounds.com

74%
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hughes.co.uk

51%

hughesrental.co.uk

45%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric hughes.co.uk hughesrental.co.uk richersounds.com
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric hughes.co.uk hughesrental.co.uk richersounds.com
Number of Referring Backlinks (Content Popularity) (day) 406,941 46,439 68,327
Number of Referring Domains (Content Popularity) (day) 1,718 23 3,533
Number of URLs found in the index (day) 1,150,128 1,110 1,512,002
Number of IPs that refer to domain (day) 1,122 23 2,586
Number of subnets that refer to domain (day) 955 23 2,110
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x 7
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x 43
Number of governmental and .gov - related domains that refer to domain (day) x x 1
Number of government and .gov - related external backlinks that link to domain (day) x x 1
The exact number of educational domains that refer to domain (day) x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x
The exact number of government domains that refer to domain (day) x x x
The exact number of government links that refer to domain (day) x x x
Average number of outgoing links to unique domains for that domain (day) 2 3 2
The number of outgoing links for this domain (day) 2 5 4
Average number of internal links for domain (day) 67 36 61
Link Strength of Referring Domains (Content Popularity) (day) 49 19 47
Authority of Referring Domains (Content Popularity) (day) 51 10 55
TrustMetric value for domain (day) - Majestic metric 51 10 55

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Hughes | Electrical Goods, White Goods, Electrical Appliances
Desktop speed score 35
Mobile speed score 42
Mobile usability score 99
Number of all page resources 130
Number of static page resources 95
Number of JS page resources 38
Number of styles (CSS) page resources 1
Total request weight 20 kb
HTML response weight 366 kb
CSS response weight 91 kb
Images response weight 2552 kb
JS response weight 1445 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://s3.eu-west-2.amazonaws.com/hughes-homepage/Hughes-Winter-Sale-Homepage-Takeover-Final-BG.jpg
https://smct.co/remail1.10.js
https://smct.co/tag5.01.js
Cache (mobile) by setting expiry date for
https://smct.co/remail1.10.js
https://smct.co/tag5.01.js
http://static.hotjar.com/c/hotjar-269621.js?sv=5
Optimize image files (desktop)
http://www.hughes.co.uk/images/footer_banner1.jpg - 182.2KiB (71%)
http://www.hughes.co.uk/images/961x300_neff_summer_savings.jpg - 160.2KiB (70%)
http://www.hughes.co.uk/images/961x300_samsung_certified_upgrade.jpg - 152.1KiB (74%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1533.
  • The competing domain richersounds.com has achieved a score of 2220

Content

  • The most common word or combination of words on the competitors Website: richersounds.com is cinema
  • The word or combination of words with the best median result regarding the frequency on the competitors website is from (based on first 10 subpages of examined domain).
  • The term view only occurs on the hughesrental.co.uk website and not on the website of the main domain.
  • The term that appears on all competitors websites, but not on the website of the main domain, is here.
  • The competitor richersounds.com has achieved a value of 43 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".

Social media

  • The domain richersounds.com was defined as category: Electronics Store on Facebook.
  • A link to Google+ was found on the competitors website: richersounds.com.
  • 33% of this group of domains has a Facebook account.
  • 33% of this group of domains has a Twitter account.
  • 33% of this group of domains has a Google+ account.

Seo

  • The URL https://www.hughes.co.uk/ occurs most frequently in the search engine results.
  • The number of visitors from the search engine to the main domain is 18130 per month.
  • The data of the search engine results was updated on the 2020-01-27 for the domain richersounds.com.
  • The competing websites have an average search engine position of 1155 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 1155.

Server

  • It would be an advantage to compress the image at the main domain: http://www.hughes.co.uk/images/background3.gif in order to 1.2KiB kb.
  • On the homepage of the main domain 1 CSS files can be identified.
  • It would be an advantage to compress the image at the competitor hughesrental.co.uk website: http://www.hughes.co.uk/showimage.php?image=apl-ipadminir-32gbsl.jpg&max_width=720&max_height=720 in order to 24.5KiB kb.
  • On the homepage, belonging to hughesrental.co.uk 6 CSS files can be identified.
  • The HTML script of the competitor hughesrental.co.uk weighs 497 kb.