Mini
Content Marketing comparison of websites for risd.edu
brown.edu
umass.edu
risd.edu
saic.edu
sunywcc.edu
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | risd.edu | umass.edu | brown.edu | sunywcc.edu | saic.edu | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | risd.edu | umass.edu | brown.edu | sunywcc.edu | saic.edu |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 980,659 | 6,681,931 | 6,735,213 | 132,897 | 960,721 |
| Number of Referring Domains (Content Popularity) (day) | 9,879 | 58,138 | 72,206 | 2,462 | 7,422 |
| Number of URLs found in the index (day) | 694,704 | 1,534,008 | 3,598,436 | 66,900 | 560,379 |
| Number of IPs that refer to domain (day) | 7,442 | 42,564 | 51,391 | 1,848 | 5,531 |
| Number of subnets that refer to domain (day) | 5,681 | 27,444 | 31,987 | 1,554 | 4,374 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 271 | 1,903 | 2,070 | 62 | 289 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 11,671 | 346,846 | 114,093 | 931 | 69,865 |
| Number of governmental and .gov - related domains that refer to domain (day) | 12 | 191 | 148 | 7 | 13 |
| Number of government and .gov - related external backlinks that link to domain (day) | 92 | 8,376 | 1,959 | 28 | 40 |
| The exact number of educational domains that refer to domain (day) | 191 | 1,063 | 1,171 | 53 | 233 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 10,528 | 327,346 | 102,521 | 903 | 69,718 |
| The exact number of government domains that refer to domain (day) | 10 | 151 | 101 | 7 | 12 |
| The exact number of government links that refer to domain (day) | 90 | 8,223 | 1,734 | 28 | 39 |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 3 | 1 | 4 | 1 |
| The number of outgoing links for this domain (day) | 8 | 4 | 2 | 4 | 2 |
| Average number of internal links for domain (day) | 22 | 41 | 37 | 84 | 22 |
| Link Strength of Referring Domains (Content Popularity) (day) | 48 | 64 | 63 | 42 | 49 |
| Authority of Referring Domains (Content Popularity) (day) | 66 | 79 | 77 | 52 | 64 |
| TrustMetric value for domain (day) - Majestic metric | 66 | 79 | 77 | 52 | 64 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title RISD |
|
| Desktop speed score | 36 |
|---|---|
| Mobile speed score | 31 |
| Mobile usability score | 99 |
| Number of all page resources | 38 |
| Number of static page resources | 31 |
| Number of JS page resources | 4 |
| Number of styles (CSS) page resources | 6 |
| Total request weight | 5 kb |
| HTML response weight | 78 kb |
| CSS response weight | 751 kb |
| Images response weight | 4084 kb |
| JS response weight | 718 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://s3.amazonaws.com/risdmedia-assets/fonts/528653/99BD9E4BFD3ABBC79.css
https://www.googletagmanager.com/gtm.js?id=GTM-54QQ6SR
http://www.risd.edu/static/images/icon-close.svg
|
|
Cache (mobile) by setting expiry date for https://s3.amazonaws.com/risdmedia-assets/fonts/528653/D540E12255CDE97EB.css
https://www.googletagmanager.com/gtm.js?id=GTM-54QQ6SR
http://www.risd.edu/static/images/icon-close.svg
|
|
Minify your CSS files (desktop) http://www.risd.edu/static/styles/edu-transition.css - 47.3KiB (13%)
http://www.risd.edu/static/styles/vendor/leaflet.css - 3.7KiB (12%)
http://www.risd.edu/static/styles/vendor/flexslider.css - 2.1KiB (37%)
|
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Minify your CSS files (mobile) http://www.risd.edu/static/styles/edu-transition.css - 47.3KiB (13%)
http://www.risd.edu/static/styles/vendor/leaflet.css - 3.7KiB (12%)
http://www.risd.edu/static/styles/vendor/flexslider.css - 2.1KiB (37%)
|
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Minify JavaScript files (desktop) http://edu.risd.systems/static/scripts/bundled/edu.js - 73.2KiB (47%)
|
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Minify JavaScript files (mobile) http://edu.risd.systems/static/scripts/bundled/edu.js - 73.2KiB (47%)
|
|
Optimize image files (desktop) https://lh3.googleusercontent.com/1soYHTNCWhN3la5kkKXXkq1vMrdMLIxollTt26db_MympMsgCIFPFdt2W8JTQVTXr9s_So7mmtlD1sGlnv1lTXsVwCiJmQ=s1200 - 356.9KiB (80%)
https://lh3.googleusercontent.com/5m_r3UkW_7CZ-xiTRMtGl915z_Tz5YqkcFdiEWav_nKP3HjvvgW2bKHoKPFxexCTShdYi8mp8w_zEr6yj4pLxzK8vVxOVpw=s680 - 228.4KiB (74%)
https://lh3.googleusercontent.com/nFpmEk8vys14ctJGRQ7M1zZbRMCWlDB_x8rEpaxAk-F_bBmL2upJhl5J32_NNHUA6Ee9T98J31K0idCKLThlVX104qc=s1200 - 87KiB (18%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1615.
- The competing domain umass.edu has achieved a score of 2230
Content
- The term saic only occurs on the saic.edu website and not on the website of the main domain.
- The term that appears on all competitors websites, but not on the website of the main domain, is academic.
- Competitor sunywcc.edu has achieved a value of 84 for the metric:"Average number of internal links".
- The competitor sunywcc.edu achieved a value of 52 for the metric: "Authority of the referring domains".
- The value achieved for the metric: "Number of outgoing links" is 8 .
Social media
- The domain umass.edu has a Twitter account.
- 20% of this group of domains has a LinkedIn account.
- The number of Twitter Following for the competitor brown.edu tweet account is 538 (since the last update).
- The number of Twitter favorites for the competitor brown.edu tweet account is 26209 (since the last update).
- The number of Instagram Following for the competitor umass.edu instagram account is 185 (since the last update).
Seo
- The URL http://www.sunywcc.edu/academics/wintersession/ is the most frequent url in our search engine rankings, which belongs to the competitor sunywcc.edu
- The URL https://www.risd.edu/admissions/ is the most common search engine result in our search engine rankings
- The main domain's best performing keyword is wintersession and it was found on the position 11
- The main domain has a number of expected visitor coming from the search engine of 15 per month (traffic).
- The competing websites have an average search engine position of 19682 in our rankings.
Server
- Static objects of the competitor umass.edu are numerous and http://www.umass.edu/gateway/misc/menu-leaf.png, http://www.umass.edu/gateway/sites/default/files/CampusGallery-preview.jpg, http://www.umass.edu/gateway/sites/default/files/PrincetonReview.png, http://www.umass.edu/gateway/sites/default/files/best-colleges-NU-Public_4.png could have information about their expiry date and be loaded from the cache of the browser.
- It would be an advantage to compress the image at the competitor umass.edu website: http://www.umass.edu/gateway/sites/default/files/styles/spotlight/public/spotlight/UM%20Response%20Fed%20Action540x302v4.jpeg?itok=WMFnu7gb in order to 12.5KiB kb.
- The competitor's umass.edu meta title is: Home | UMass Amherst .
- On the homepage, belonging to brown.edu 13 CSS files can be identified.
- The entire CSS files of the main domain homepage weighs 751 kb.