Mini Content Marketing comparison of websites for roh.org.uk

tripadvisor.com

74%
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vocabulary.com

50%
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tripadvisor.co.uk

41%
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roh.org.uk

34%

metopera.org

33%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric roh.org.uk tripadvisor.com tripadvisor.co.uk vocabulary.com metopera.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric roh.org.uk tripadvisor.com tripadvisor.co.uk vocabulary.com metopera.org
Number of Referring Backlinks (Content Popularity) (day) 498,825 253,722,927 74,083,353 1,615,636 3,427,979
Number of Referring Domains (Content Popularity) (day) 9,808 325,606 105,803 24,009 10,338
Number of URLs found in the index (day) 256,347 128,251,765 20,423,823 503,182 39,382
Number of IPs that refer to domain (day) 7,362 152,924 52,889 19,365 7,714
Number of subnets that refer to domain (day) 5,466 64,852 26,425 13,317 5,974
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 154 1,216 329 548 299
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,067 72,148 5,408 9,260 13,390
Number of governmental and .gov - related domains that refer to domain (day) 18 294 165 32 14
Number of government and .gov - related external backlinks that link to domain (day) 63 100,342 118,414 426 54
The exact number of educational domains that refer to domain (day) 45 787 44 217 262
Number of Backlinks from .EDU Domains (Content Popularity) (day) 199 65,576 203 1,166 12,852
The exact number of government domains that refer to domain (day) x 145 2 10 7
The exact number of government links that refer to domain (day) x 3,187 2 76 14
Average number of outgoing links to unique domains for that domain (day) 1 0 0 2 3
The number of outgoing links for this domain (day) 4 0 2 2 3
Average number of internal links for domain (day) 23 11 82 48 19
Link Strength of Referring Domains (Content Popularity) (day) 55 75 64 59 50
Authority of Referring Domains (Content Popularity) (day) 66 92 80 63 63
TrustMetric value for domain (day) - Majestic metric 66 92 80 63 63

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Royal Opera House
Desktop speed score 69
Mobile speed score 59
Mobile usability score 99
Number of all page resources 83
Number of static page resources 72
Number of JS page resources 23
Number of styles (CSS) page resources 4
Total request weight 8 kb
HTML response weight 65 kb
CSS response weight 135 kb
Images response weight 724 kb
JS response weight 866 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://d33ex4wp0jsts.cloudfront.net/about/open-up/open-up-medium.jpg
http://d33ex4wp0jsts.cloudfront.net/home/images/promotions/ballet-evolved.jpg
http://d33ex4wp0jsts.cloudfront.net/home/images/promotions/macmillan-square.jpg
Cache (mobile) by setting expiry date for
http://d33ex4wp0jsts.cloudfront.net/about/open-up/open-up-medium.jpg
http://d33ex4wp0jsts.cloudfront.net/home/images/promotions/ballet-evolved.jpg
http://d33ex4wp0jsts.cloudfront.net/home/images/promotions/macmillan-square.jpg
Minify HTML files (desktop)
http://www.roh.org.uk/ - 6.8KiB (11%)
Minify HTML files (mobile)
http://www.roh.org.uk/ - 6.8KiB (11%)
Optimize image files (desktop)
http://img.youtube.com/vi/Pk_0kftCQdA/hqdefault.jpg - 51.3KiB (86%)
http://d33ex4wp0jsts.cloudfront.net/productions/alices-adventures-in-wonderland-by-christopher-wheeldon/images/oversize.jpg - 42.9KiB (86%)
http://d33ex4wp0jsts.cloudfront.net/home/images/promotions/macmillan.jpg - 25.7KiB (45%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1158.
  • The competing domain tripadvisor.com has achieved a score of 2547

Content

  • We think there is a blog section on the competitors website "vocabulary.com".
  • The competitor tripadvisor.co.uk has achieved a value of 165 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor metopera.org has achieved a value of 14 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
  • The competitor vocabulary.com has achieved a value of 59 for the metric: "Link power of the referring domains".
  • The achieved value for the metric: "Average number of internal links" is 23 .

Social media

  • A link to Instagram was found on the competitors website metopera.org.
  • 60% of this group of domains has a Facebook account.
  • 120% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.
  • The number of Facebook fans belonging to the main domain facebook account is 983608 (since the last update).

Seo

  • Of all the URLs found in the domain tripadvisor.co.uk, "https://www.tripadvisor.co.uk/UserReview" is the most frequently found URL in the search results.
  • The competitors (tripadvisor.co.uk) best performing keyword is defriten and it was found on the position 5
  • The main domain's best performing keyword is roh and it was found on the position 1
  • From this group of websites, the domain vocabulary.com has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • It would be an advantage to compress the image at the competitor tripadvisor.com website: https://media-cdn.tripadvisor.com/media/photo-o/0c/a8/64/80/rooftop-atardecer.jpg in order to 421.7KiB kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor tripadvisor.co.uk website.
  • When the homepage of the main domain is loaded once, 83 objects are downloaded (files, JS scripts, etc.).
  • Graphic files (on the homepage of the main domain) have a size of 724 kb.
  • The HTML script of the main domain weighs 866 kb.