Mini Content Marketing comparison of websites for rolandberger.com

thefreedictionary.com

80%
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rolandberger.com

47%

t-systems.com

36%
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voestalpine.com

36%
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strategyand.pwc.com

23%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric rolandberger.com thefreedictionary.com t-systems.com voestalpine.com strategyand.pwc.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric rolandberger.com thefreedictionary.com t-systems.com voestalpine.com strategyand.pwc.com
Number of Referring Backlinks (Content Popularity) (day) 56,023,285 44,958,369 1,433,103 2,326,521 1,462
Number of Referring Domains (Content Popularity) (day) 7,001 94,490 4,562 5,854 212
Number of URLs found in the index (day) 154,187 17,762,937 280,351 552,211 134
Number of IPs that refer to domain (day) 5,056 63,430 3,294 4,227 181
Number of subnets that refer to domain (day) 4,019 35,518 2,771 3,300 179
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 46 1,333 20 50 4
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 152 89,069 39 793 5
Number of governmental and .gov - related domains that refer to domain (day) 3 136 2 7 x
Number of government and .gov - related external backlinks that link to domain (day) 11 5,509 10 16 x
The exact number of educational domains that refer to domain (day) 20 597 10 9 3
Number of Backlinks from .EDU Domains (Content Popularity) (day) 93 17,084 20 26 4
The exact number of government domains that refer to domain (day) 1 50 x 2 x
The exact number of government links that refer to domain (day) 2 184 x 3 x
Average number of outgoing links to unique domains for that domain (day) 1 2 5 0 0
The number of outgoing links for this domain (day) 1 4 11 0 0
Average number of internal links for domain (day) 33 61 75 14 0
Link Strength of Referring Domains (Content Popularity) (day) 48 62 56 50 18
Authority of Referring Domains (Content Popularity) (day) 47 62 59 60 13
TrustMetric value for domain (day) - Majestic metric 47 62 59 60 13

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home — Roland Berger
Desktop speed score 77
Mobile speed score 61
Mobile usability score 99
Number of all page resources 73
Number of static page resources 61
Number of JS page resources 8
Number of styles (CSS) page resources 4
Total request weight 8 kb
HTML response weight 58 kb
CSS response weight 450 kb
Images response weight 2126 kb
JS response weight 1497 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://rolandberger.com/
https://www.rolandberger.com/
https://www.rolandberger.com/en/?country=US
Cache (desktop) by setting expiry date for
https://stats.rolandberger.com/piwik.js
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://stats.rolandberger.com/piwik.js
https://www.google-analytics.com/analytics.js
Minify HTML files (desktop)
https://www.rolandberger.com/en/?country=US - 1.1KiB (11%)
Minify HTML files (mobile)
https://www.rolandberger.com/en/?country=US - 1.1KiB (11%)
Optimize image files (desktop)
https://www.rolandberger.com/img/Background-Folder/Backgrounds/283_sht_roland_berger_digitalisierung_fuer_die_menschen_image_caption_w768.jpg - 26.5KiB (17%)
https://www.rolandberger.com/img/assets/RB_50_logo_titanium_neg_1_solo.png - 15.6KiB (69%)
https://www.rolandberger.com/img/Background-Folder/Backgrounds/283_sht_roland_berger_digitalisierung_fuer_die_menschen_image_caption_none.jpg - 11KiB (18%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1638.
  • The competing domain thefreedictionary.com has achieved a score of 2830

Content

  • The most common term (found) on the website is strategy
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is related content (based on first 10 subpages of examined domain).
  • Competitor t-systems.com has achieved a value of 10 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The competitor strategyand.pwc.com has reached a value of 0 for the metric: "Average number of outgoing links to different domains".
  • The value achieved for the metric: "Authority of the referring domains" is 47 .

Social media

  • On Facebook the main domain was categorized as "Public Figure".
  • On Facebook, the main domain is followed by 301 fans.
  • The number of Twitter tweets belonging to the main domain tweet account is 5187 (since the last update).
  • On Twitter, the main domain ha an activity of 14536 tweets.
  • The number of Twitter favorites for the main domain is 1562 (since the last update).

Seo

  • The URL https://www.strategyand.pwc.com/cds is the most frequent url in our search engine rankings, which belongs to the competitor strategyand.pwc.com
  • The competitors (thefreedictionary.com) best performing keyword is aelig and it was found on the position 1
  • The competitor t-systems.com should get at least 159838 visitors from the search engine per month.
  • This free report has been updated for the main domain on 2020-02-10.
  • The competing websites have an average search engine position of 1942817 in our rankings.

Server

  • The main domain size of the website should reach 14,000 pages.
  • The page http://strategyand.pwc.com/ has 2 unnecessary redirects until it shows a URL with content.
  • The entire CSS files of the main domain homepage weighs 450 kb.
  • Graphic files (on the homepage of the main domain) have a size of 2126 kb.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor voestalpine.com website to save 17KiB kb each time the page is loaded.