Mini Content Marketing comparison of websites for rollingstone.com

time.com

62%
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abcnews.go.com

47%
Change competitor

history.com

43%
Change competitor

billboard.com

40%
Change competitor

rollingstone.com

40%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric rollingstone.com time.com history.com abcnews.go.com billboard.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric rollingstone.com time.com history.com abcnews.go.com billboard.com
Number of Referring Backlinks (Content Popularity) (day) 28,255,939 40,677,156 4,690,057 51,265,324 31,521,227
Number of Referring Domains (Content Popularity) (day) 135,566 378,286 99,925 263,735 96,190
Number of URLs found in the index (day) 881,516 1,023,292 288,880 1,460,530 2,865,491
Number of IPs that refer to domain (day) 80,002 197,035 61,619 144,260 59,628
Number of subnets that refer to domain (day) 40,260 84,706 33,464 64,876 32,296
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 874 2,901 1,413 1,839 551
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 29,902 152,221 20,198 71,763 8,356
Number of governmental and .gov - related domains that refer to domain (day) 62 409 159 272 43
Number of government and .gov - related external backlinks that link to domain (day) 366 4,929 1,187 12,676 246
The exact number of educational domains that refer to domain (day) 666 1,766 1,136 1,304 417
Number of Backlinks from .EDU Domains (Content Popularity) (day) 12,873 79,951 17,059 61,946 5,993
The exact number of government domains that refer to domain (day) 46 247 130 209 34
The exact number of government links that refer to domain (day) 337 3,415 1,050 12,095 214
Average number of outgoing links to unique domains for that domain (day) 4 15 6 4 10
The number of outgoing links for this domain (day) 8 25 12 6 13
Average number of internal links for domain (day) 13 55 40 24 52
Link Strength of Referring Domains (Content Popularity) (day) 73 70 66 84 61
Authority of Referring Domains (Content Popularity) (day) 75 75 75 85 71
TrustMetric value for domain (day) - Majestic metric 75 75 75 85 71

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Rolling Stone
Desktop speed score 53
Mobile speed score 58
Mobile usability score 100
Number of all page resources 236
Number of static page resources 97
Number of JS page resources 106
Number of styles (CSS) page resources 1
Total request weight 168 kb
HTML response weight 260 kb
CSS response weight 809 kb
Images response weight 1994 kb
JS response weight 2579 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://secure-assets.rubiconproject.com/static/psa/10.png
https://secure-assets.rubiconproject.com/static/psa/us/2.jpg
http://assets.pinterest.com/js/pinit.js
Cache (mobile) by setting expiry date for
https://fonts.wennermedia.com/ezt1dga.js
http://www.googletagmanager.com/gtm.js?id=GTM-KPZ5NG
http://www.googletagservices.com/tag/js/gpt.js
Minify HTML files (desktop)
http://tap2-cdn.rubiconproject.com/partner/scripts/rubicon/emily.html?rtb_ext=1&geo=&co=FR - 861B (11%)
Optimize image files (desktop)
http://img.wennermedia.com/square-400/screen-shot-2017-07-10-at-101630-am-15e30b58-f10c-4160-82c2-36cb2156b4fd.png - 250.4KiB (75%)
http://img.wennermedia.com/square-400/gettyimages-809032556-f5fc9d15-d4f4-44c3-9d0c-4030179f216c.jpg - 39KiB (75%)
http://img.wennermedia.com/square-400/rs-motown-v3-040a11f0-a575-4b0b-a45b-57c5dff6c964.jpg - 35.4KiB (74%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1355.
  • The competing domain history.com has achieved a score of 1457

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is lists speeches (based first 10 subpages of the domain under investigation).
  • The term google play only occurs on the time.com website and not on the website of the main domain.
  • The term show only appears on one competitor's website - time.com.
  • Competitor time.com has achieved a value of 4929 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The competitor billboard.com achieved a value of 71 for the metric: "Authority of the referring domains".

Social media

  • 80% of this group of domains has a Facebook account.
  • 40% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter tweets belonging to the competitor history.com tweet account is 60730 (since the last update).
  • The number of Twitter Following for the competitor history.com tweet account is 16162 (since the last update).

Seo

  • The competitors (abcnews.go.com) best performing keyword is police and it was found on the position 12
  • This free report has been updated for the main domain on 2020-02-12.
  • The main domain's best performing keyword is rolling and it was found on the position 5
  • From this group of websites, the domain history.com has the best average position among in search engine rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 2448022.

Server

  • The main domain size of the website should reach 218,000 pages.
  • It would be an advantage to compress the image at the competitor abcnews.go.com website: http://a.abcnews.com/images/Lifestyle/HT-Bus-Driver-Crochet-Toys2-MEM-170707_16x9t_608.jpg in order to 38.5KiB kb.
  • The desktop version of the website abcnews.go.com had 27 points scored at Google Insights.
  • The mobile version of the competitor billboard.com achieved 57 points for the server response and website loading times in the Google Insights test.
  • Static objects of the main domain are numerous and https://secure-assets.rubiconproject.com/static/psa/10.png, https://secure-assets.rubiconproject.com/static/psa/us/2.jpg, http://assets.pinterest.com/js/pinit.js, https://fonts.wennermedia.com/ezt1dga.js could have information about their expiry date and be loaded from the cache of the browser.