Mini Content Marketing comparison of websites for roots-outdoor.ch

kajak-magazin.com

66%
Change competitor

kontiki.ch

51%
Change competitor

travel-care.de

22%
Change competitor

buchertravel.ch

21%
Change competitor

roots-outdoor.ch

15%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric roots-outdoor.ch kontiki.ch buchertravel.ch travel-care.de kajak-magazin.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric roots-outdoor.ch kontiki.ch buchertravel.ch travel-care.de kajak-magazin.com
Number of Referring Backlinks (Content Popularity) (day) x 50,986 2,096 x 20,676
Number of Referring Domains (Content Popularity) (day) x 416 126 x 104
Number of URLs found in the index (day) x 50,743 429 x 3,822
Number of IPs that refer to domain (day) x 324 103 x 81
Number of subnets that refer to domain (day) x 276 97 x 67
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 15 0 x 6
The number of outgoing links for this domain (day) x 15 0 x 14
Average number of internal links for domain (day) x 75 2 x 18
Link Strength of Referring Domains (Content Popularity) (day) x 33 23 x 22
Authority of Referring Domains (Content Popularity) (day) x 39 30 x 16
TrustMetric value for domain (day) - Majestic metric x 39 30 x 16

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ROOTS outoor & travel
Desktop speed score 59
Mobile speed score 34
Mobile usability score 78
Number of all page resources 244
Number of static page resources 220
Number of JS page resources 188
Number of styles (CSS) page resources 8
Total request weight 36 kb
HTML response weight 524 kb
CSS response weight 315 kb
Images response weight 1736 kb
JS response weight 6371 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://roots-outdoor.ch/
http://www.roots-outdoor.ch/
https://www.roots-outdoor.ch/
Cache (desktop) by setting expiry date for
https://connect.facebook.net/en_US/sdk.js
https://js-agent.newrelic.com/nr-632.min.js
Cache (mobile) by setting expiry date for
https://connect.facebook.net/en_US/sdk.js
https://js-agent.newrelic.com/nr-632.min.js
Minify JavaScript files (desktop)
https://static.parastorage.com/services/third-party/jquery-easing/1.3/jquery.easing.min.js - 998B (53%)
https://static.parastorage.com/services/santa/1.2350.4/galleries/lib/js/utils.js - 915B (20%)
https://static.parastorage.com/services/wix-ecommerce-cart/1.442.0/bower_components/angular-translate/angular-translate.js - 550B (16%)
Minify JavaScript files (mobile)
https://static.parastorage.com/services/third-party/jquery-easing/1.3/jquery.easing.min.js - 998B (53%)
https://static.parastorage.com/services/santa/1.2350.4/galleries/lib/js/utils.js - 915B (20%)
https://static.parastorage.com/services/wix-ecommerce-cart/1.442.0/bower_components/angular-translate/angular-translate.js - 550B (16%)
Optimize image files (desktop)
https://static.wixstatic.com/media/c89790_a85ff030ea714710880e52aeff848da0~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_1024,h_680,al_c,q_85,usm_0.66_1.00_0.01/c89790_a85ff030ea714710880e52aeff848da0~mv2_d_4288_2848_s_4_2.jpg - 70.1KiB (29%)
https://static.wixstatic.com/media/c89790_c8711591dac14ff99fca4d20c7acf531.jpg/v1/fill/w_1024,h_680,al_c,q_85,usm_0.66_1.00_0.01/c89790_c8711591dac14ff99fca4d20c7acf531.jpg - 57KiB (33%)
https://static.wixstatic.com/media/c89790_335eba2a3fc34d4ab287c571372d5375.jpg/v1/fill/w_1024,h_680,al_c,q_85,usm_0.66_1.00_0.01/c89790_335eba2a3fc34d4ab287c571372d5375.jpg - 49.8KiB (32%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 354.
  • The competing domain buchertravel.ch has achieved a score of 498

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is stebuch reisepartner (based on first 10 subpages of examined domain).
  • The competitor "kajak-magazin.com" enables visitors to subscribe to their newsletter list.
  • 44 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the lowest median result regarding the frequency is travelroots outoor (based on first 10 subpages of examined domain).
  • The competitor "travel-care.de" probably has a legal disclosure subpage.

Social media

  • A link to Twitter has been found on the domain kontiki.ch.
  • 60% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • Of all the URLs found in the domain buchertravel.ch, "http://www.buchertravel.ch/" is the most frequently found URL in the search results.
  • The competitors (buchertravel.ch) best performing keyword is firmaüber and it was found on the position 33
  • The search engine rankings update for the main domain took place on 2019-10-28.
  • In the search engine rankings above, the average position of the main domain is: 68.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The desktop version of the website buchertravel.ch had 40 points scored at Google Insights.
  • The number of static elements on the buchertravel.ch page is 80.
  • On the homepage, belonging to travel-care.de 4 CSS files can be identified.
  • Graphic files (on the homepage of the main domain) have a size of 1736 kb.
  • The HTML script of the main domain weighs 6371 kb.