Mini
Content Marketing comparison of websites for rossignol.com
rossignol.com
salomon.com
laredoute.fr
shop.atomic.com
treelee.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | rossignol.com | treelee.ch | salomon.com | laredoute.fr | shop.atomic.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | rossignol.com | treelee.ch | salomon.com | laredoute.fr | shop.atomic.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,168,566 | 435 | 5,081,067 | 566,190 | 18,494 |
| Number of Referring Domains (Content Popularity) (day) | 5,668 | 34 | 11,519 | 9,512 | 310 |
| Number of URLs found in the index (day) | 656,663 | 10,576 | 235,257 | 1,358,532 | 99,455 |
| Number of IPs that refer to domain (day) | 4,048 | 33 | 8,626 | 5,255 | 281 |
| Number of subnets that refer to domain (day) | 3,268 | 32 | 6,352 | 3,708 | 262 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 15 | x | 25 | 18 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 36 | x | 90 | 68 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 6 | x | 1 | 2 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 23 | x | 1 | 3 | x |
| The exact number of educational domains that refer to domain (day) | 10 | x | 15 | 12 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 22 | x | 39 | 51 | x |
| The exact number of government domains that refer to domain (day) | 2 | x | 1 | x | x |
| The exact number of government links that refer to domain (day) | 13 | x | 1 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 4 | 7 | 2 | 5 |
| The number of outgoing links for this domain (day) | 2 | 4 | 7 | 3 | 6 |
| Average number of internal links for domain (day) | 57 | 277 | 38 | 33 | 170 |
| Link Strength of Referring Domains (Content Popularity) (day) | 48 | 12 | 52 | 53 | 46 |
| Authority of Referring Domains (Content Popularity) (day) | 65 | 7 | 41 | 64 | 35 |
| TrustMetric value for domain (day) - Majestic metric | 65 | 7 | 41 | 64 | 35 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Home - ROSSIGNOL |
|
| Desktop speed score | 64 |
|---|---|
| Number of all page resources | 138 |
| Number of static page resources | 45 |
| Number of JS page resources | 45 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 30 kb |
| HTML response weight | 36 kb |
| CSS response weight | 843 kb |
| Images response weight | 475 kb |
| JS response weight | 2581 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://rossignol.com/
http://www.rossignol.com/
http://www.rossignol.com/FR/FR/
|
|
Cache (desktop) by setting expiry date for http://load.s3.amazonaws.com/pixel.gif
http://me.hunkal.com/p/
http://shop.rossignol.com/widgetjs/cartwidget_iframe.css
|
|
Speed up server response time
Response time in 0.25 seconds
|
|
Minify your CSS files (desktop) http://www.rossignol.com/css/onecss.php?v=201611170027&files=/css/bootstrap.min.css:/css/main.css:/css/change-cart.css:/css/nyroModal.css:/css/jquery-ui-1.10.4.datepicker.min.css:/js/vendor/jquery.cookiebar/jquery.cookiebar.css:/css/dcsns_wall.rossignol.css:/js/vendor/ekko/ekko-lightbox.min.css:/js/iealert/style.css:/css/silhouette.css:/css/dev.css - 10.2KiB (16%)
|
|
Minify HTML files (desktop) http://www.rossignol.com/FR/FR/ - 660B (12%)
|
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Minify JavaScript files (desktop) http://www.rossignol.com/tzr/scripts/onejs.php?v=201611170027&files=/js/vendor/jquery.cookiebar/jquery.cookiebar.js:/js/vendor/jquery.laziestloader.min.js:/js/vendor/bootstrap.min.js:/js/vendor/jquery.cookie.js:/js/vendor/placeholders.jquery.min.js:/js/jquery.mobile.custom.js:/js/vendor/jquery.ba-bbq.min.js:/js/vendor/jquery-ui-1.10.4.datepicker.min.js:/js/vendor/URI.js:/js/vendor/url.min.js:/js/vendor/json3.min.js:/js/vendor/loupe-master/jquery.loupe.min.js:/js/vendor/ekko/ekko-lightbox.min.js:/js/componentfilter.js:/js/main.js:/js/dev.js:/js/document_ready_callbacks.js&_=1502450421344 - 26.5KiB (26%)
http://www.rossignol.com/tzr/templates/generic8.js?201611170027 - 7.6KiB (24%)
http://www.rossignol.com/js/vendor/yepnope.js/yepnope.js - 3.8KiB (61%)
|
|
Optimize image files (desktop) http://www.rossignol.com/img/prehome-equipment.jpg - 127.3KiB (51%)
http://www.rossignol.com/img/prehome-apparel.jpg - 104.8KiB (55%)
http://www.rossignol.com/img/prehome-apparel-logo.png - 2.4KiB (21%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2170.
- The competing domain laredoute.fr has achieved a score of 1758
Content
- For the popular word back, this would be a similar word combination: backland, backcountry, backland girl, back skis, back vestes
- The competitor treelee.ch has reached a value of 4 for the metric: "Average number of outgoing links to different domains".
- The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 15 .
- The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 23 .
- The value achieved for the metric: "Number of outgoing links" is 2 .
Social media
- The main domain has a Twitter account.
- A link to Instagram was found on the main domain.
- A link to Twitter has been found on the domain treelee.ch.
- 40% of this group of domains has a Twitter account.
- On Twitter, the main domain ha a favorites number of 3865 tweets.
Seo
- Of all the URLs found in the domain treelee.ch, "https://treelee.ch/de/" is the most frequently found URL in the search results.
- The number of visitors from the search engine to the main domain is 262785 per month.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 539087 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 1078174.
Server
- The desktop version of the website salomon.com had 79 points scored at Google Insights.
- Javascript on the main domain hold 66% of all data transfers.
- Static objects of the main domain are numerous and http://load.s3.amazonaws.com/pixel.gif, http://me.hunkal.com/p/, http://shop.rossignol.com/widgetjs/cartwidget_iframe.css, http://tracking.lengow.com/tos.js could have information about their expiry date and be loaded from the cache of the browser.
- The main domain website could compress the JS file http://www.rossignol.com/tzr/templates/generic.js?201611170027 and save 2.4KiB kb (19%).
- Title of the homepage for the main domain is Home - ROSSIGNOL .