Mini Content Marketing comparison of websites for ruflanz.ch

pfister.ch

98%
Change competitor

ruflanz.ch

23%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ruflanz.ch pfister.ch
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x 12226
Instagram following (account is following) x 500
Youtube subscribers x 8220
Youtube comments x x
Youtube videos x 305

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ruflanz.ch pfister.ch
Number of Referring Backlinks (Content Popularity) (day) 958 12,727
Number of Referring Domains (Content Popularity) (day) 126 783
Number of URLs found in the index (day) 4,288 123,486
Number of IPs that refer to domain (day) 117 469
Number of subnets that refer to domain (day) 108 377
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) 0 9
The number of outgoing links for this domain (day) 0 10
Average number of internal links for domain (day) 40 342
Link Strength of Referring Domains (Content Popularity) (day) 36 37
Authority of Referring Domains (Content Popularity) (day) 14 19
TrustMetric value for domain (day) - Majestic metric 14 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Ruf Lanz
Desktop speed score 69
Mobile speed score 58
Mobile usability score 96
Number of all page resources 32
Number of static page resources 20
Number of JS page resources 13
Number of styles (CSS) page resources 8
Total request weight 3 kb
HTML response weight 55 kb
CSS response weight 502 kb
Images response weight 1145 kb
JS response weight 1045 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.ruflanz.ch/sites/all/themes/ruflanz/MyFontsWebfontsKit/webfonts/274B72_0_0.woff
https://www.ruflanz.ch/sites/all/themes/ruflanz/css/fonts/adobe_garamond_pro-webfont.woff
https://www.ruflanz.ch/sites/all/themes/ruflanz/css/print.css
Cache (mobile) by setting expiry date for
https://www.ruflanz.ch/sites/all/themes/ruflanz/MyFontsWebfontsKit/webfonts/274B72_0_0.woff
https://www.ruflanz.ch/sites/all/themes/ruflanz/css/fonts/adobe_garamond_pro-webfont.woff
https://www.ruflanz.ch/sites/all/themes/ruflanz/css/print.css
Minify your CSS files (desktop)
https://www.ruflanz.ch/sites/all/themes/ruflanz/css/print.css - 167B (20%)
Minify your CSS files (mobile)
https://www.ruflanz.ch/sites/all/themes/ruflanz/css/print.css - 167B (20%)
Minify HTML files (desktop)
https://player.vimeo.com/video/90879475?api=1&player_id=home-video-iframe - 1.3KiB (25%)
Minify HTML files (mobile)
https://player.vimeo.com/video/90879475?api=1&player_id=home-video-iframe - 1.3KiB (25%)
Minify JavaScript files (desktop)
https://www.ruflanz.ch/sites/all/themes/ruflanz/js/script.js?1563147856 - 8.3KiB (38%)
https://www.ruflanz.ch/sites/default/files/js/js_vDrW3Ry_4gtSYaLsh77lWhWjIC6ml2QNkcfvfP5CVFs.js - 5.6KiB (17%)
https://www.ruflanz.ch/sites/all/themes/ruflanz/js/plugins.js?1563147856 - 2.7KiB (39%)
Minify JavaScript files (mobile)
https://www.ruflanz.ch/sites/all/themes/ruflanz/js/script.js?1563147856 - 8.3KiB (38%)
https://www.ruflanz.ch/sites/default/files/js/js_vDrW3Ry_4gtSYaLsh77lWhWjIC6ml2QNkcfvfP5CVFs.js - 5.6KiB (17%)
https://www.ruflanz.ch/sites/all/themes/ruflanz/js/plugins.js?1563147856 - 2.7KiB (39%)
Optimize image files (desktop)
https://www.ruflanz.ch/sites/default/files/Welti-Furrer-Megaposter-LookALike-Zuerich-HB-2400x1800_xs-squashed.jpg - 149.6KiB (18%)
https://www.ruflanz.ch/sites/default/files/vbz.jpg - 36.2KiB (21%)
https://www.ruflanz.ch/sites/all/themes/ruflanz/images/logo_rufLanz.v4.png - 2KiB (67%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 675.
  • The competing domain pfister.ch has achieved a score of 2855

Content

  • The competitor "pfister.ch" enables visitors to subscribe to their newsletter list.
  • The word or combination of words with the best median result regarding the frequency is lanz (based on first 10 subpages of examined domain).
  • The competitor pfister.ch has achieved a value of 674 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor pfister.ch has achieved a value of 34 for the metric: "Link power of the referring domains".
  • The competitor pfister.ch has achieved a value of 17 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain pfister.ch has an Instagram account.
  • The domain pfister.ch was defined as category: Furniture Store on Facebook.
  • The domain pfister.ch has a YouTube account.
  • 50% of this group of domains has a Youtube account.
  • The number of instagram posts on the competitor pfister.ch instagram account is 838 (since the last update).

Seo

  • The URL https://www.pfister.ch/de/filialen/duebendorf is the most frequent url in our search engine rankings, which belongs to the competitor pfister.ch
  • This free report has been updated for the competitor pfister.ch on 2020-02-07.
  • The best position ever found for the competitor pfister.ch was 1 and it was found the keyword :keyword.
  • The number of visitors from the search engine to the main domain is 3717 per month.
  • The domain pfister.ch has the best search engine rankings average position.

Server

  • On the homepage, belonging to pfister.ch 1 CSS files can be identified.
  • The entire CSS files of the competitor pfister.ch homepage weighs 416 kb.
  • The mobile version of the competitor pfister.ch achieved 36 points for the server response and website loading times in the Google Insights test.
  • The CSS file on the main domain https://www.ruflanz.ch/sites/all/themes/ruflanz/css/print.css could be compressed to save 20% - 167B kb.
  • On the homepage of the main domain 8 CSS files can be identified.