Mini Content Marketing comparison of websites for rwe.com

rwe.com

60%

eon.com

44%
Change competitor

alpiq.com

39%
Change competitor

iam.innogy.com

35%
Change competitor

beiersdorf.de

33%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric rwe.com eon.com alpiq.com beiersdorf.de iam.innogy.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 3780 x 413 x x
Youtube comments x x x x x
Youtube videos 389 x 45 x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric rwe.com eon.com alpiq.com beiersdorf.de iam.innogy.com
Number of Referring Backlinks (Content Popularity) (day) 3,579,681 4,743,922 1,389,161 37,758 448,684
Number of Referring Domains (Content Popularity) (day) 9,585 7,372 1,473 1,662 2,622
Number of URLs found in the index (day) 266,305 19,286 1,180,606 12,770 4,227
Number of IPs that refer to domain (day) 6,467 5,367 1,042 1,128 2,010
Number of subnets that refer to domain (day) 4,864 4,211 859 893 1,559
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 52 29 x 4 3
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 128 11,986 x 10 6
Number of governmental and .gov - related domains that refer to domain (day) 12 8 2 x 5
Number of government and .gov - related external backlinks that link to domain (day) 46 26 5 x 42
The exact number of educational domains that refer to domain (day) 17 12 x 1 2
Number of Backlinks from .EDU Domains (Content Popularity) (day) 55 23 x 2 5
The exact number of government domains that refer to domain (day) x 4 x x 1
The exact number of government links that refer to domain (day) x 16 x x 18
Average number of outgoing links to unique domains for that domain (day) 0 3 5 0 2
The number of outgoing links for this domain (day) 0 3 5 0 3
Average number of internal links for domain (day) 3 18 64 42 138
Link Strength of Referring Domains (Content Popularity) (day) 39 48 81 43 45
Authority of Referring Domains (Content Popularity) (day) 40 64 38 54 43
TrustMetric value for domain (day) - Majestic metric 40 64 38 54 43

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Introducing RWE
Desktop speed score 40
Mobile speed score 41
Mobile usability score 99
Number of all page resources 54
Number of static page resources 38
Number of JS page resources 18
Number of styles (CSS) page resources 8
Total request weight 8 kb
HTML response weight 266 kb
CSS response weight 395 kb
Images response weight 2696 kb
JS response weight 2555 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://rwe.com/
http://www.rwe.com/web/cms/en/8/rwe/
https://www.group.rwe/en
Cache (desktop) by setting expiry date for
https://tools.eurolandir.com/tools/common/EurolandIFrameAutoHeight/EurolandToolAutoSizeObject.js
https://www.googletagmanager.com/gtm.js?id=GTM-K6ZG5P5
https://www.etracker.de/dc/js/jquery-1.8.3.min.js
Cache (mobile) by setting expiry date for
https://tools.eurolandir.com/tools/common/EurolandIFrameAutoHeight/EurolandToolAutoSizeObject.js
https://www.googletagmanager.com/gtm.js?id=GTM-K6ZG5P5
https://www.etracker.de/dc/js/jquery-1.8.3.min.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://tools.eurolandir.com/tools/ticker/Solutions/ScrollingTicker/d-rwe/style_static.css - 215B (18%)
https://www.group.rwe/css/screen.xl.css - 127B (18%)
Minify your CSS files (mobile)
https://tools.eurolandir.com/tools/ticker/Solutions/ScrollingTicker/d-rwe/style_static.css - 215B (18%)
Minify HTML files (desktop)
https://tools.eurolandir.com/tools/ticker/html/?companycode=d-rwe&v=static&lang=en-gb - 361B (17%)
Minify HTML files (mobile)
https://tools.eurolandir.com/tools/ticker/html/?companycode=d-rwe&v=static&lang=en-gb - 361B (17%)
Minify JavaScript files (desktop)
https://www.group.rwe/layouts/system/VisitorIdentification.js - 110B (15%)
Minify JavaScript files (mobile)
https://www.group.rwe/layouts/system/VisitorIdentification.js - 110B (15%)
Optimize image files (desktop)
https://www.group.rwe/-/media/RWE/images/homepage/TEA-energie-beziehen-global-handeln.jpg?db=web&mw=1280&hash=4A1AD9D45E147E797DEFD1FF549E81AA6CC063D6 - 164.5KiB (41%)
https://www.group.rwe/-/media/RWE/images/homepage/TEA-weltweite-projektreferenzen.JPG?db=web&mw=1280&hash=4CC23C426CD040CCCCBBB3061EEA1CD7BDF43572 - 158.1KiB (42%)
https://www.group.rwe/-/media/RWE/images/homepage/STA01-homepage-slider-1.jpg?db=web&mw=1280&hash=7BA3C2318918C4236D45A05DD9CDA036C9672377 - 157KiB (45%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2307.
  • The competing domain beiersdorf.de has achieved a score of 1267

Content

  • 1881 words or phrases (two word combinations) were found on the main domain.
  • The term investor only appears on one competitor's website - alpiq.com.
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 4864 .
  • The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 46 .
  • The value achieved for the metric: "Number of outgoing links" is 0 .

Social media

  • The domain iam.innogy.com has a Twitter account.
  • The domain alpiq.com has a Linkedin account.
  • 40% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter tweets belonging to the main domain tweet account is 6875 (since the last update).

Seo

  • The URL https://www.eon.com/de/ueber-uns/management/dr-karsten-wildberger.html is the most frequent url in our search engine rankings, which belongs to the competitor eon.com
  • This free report has been updated for the competitor alpiq.com on 2020-02-09.
  • The URL https://www.rwe.com/web/cms/mediablob/de/2385694/data/2374338/4/rwe-power-ag/energietraeger/braunkohle/bergschaeden/downloads/Baugrund-und-Fundament-Ein-Ratgeber-von-RWE-Power.pdf is the most common search engine result in our search engine rankings
  • The number of visitors from the search engine to the main domain is 3097 per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The page http://alpiq.com/ has 3 unnecessary redirects until it shows a URL with content.
  • The HTML script of the competitor alpiq.com weighs 1449 kb.
  • The version for smartphones and tablets of the competitor beiersdorf.de has achieved 95 points for user-experience (how user-friendly a website is).
  • The server of the main domain responded within0 seconds.
  • The entire CSS files of the main domain homepage weighs 400 kb.