Mini Content Marketing comparison of websites for schwarzaufweiss.de

reise.idealo.de

60%
Change competitor

ab-in-den-urlaub.de

37%
Change competitor

neckermann-reisen.ch

27%
Change competitor

fti.de

25%
Change competitor

schwarzaufweiss.de

16%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric schwarzaufweiss.de neckermann-reisen.ch fti.de ab-in-den-urlaub.de reise.idealo.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric schwarzaufweiss.de neckermann-reisen.ch fti.de ab-in-den-urlaub.de reise.idealo.de
Number of Referring Backlinks (Content Popularity) (day) 44,087 3,402 253,514 3,568,100 839,063
Number of Referring Domains (Content Popularity) (day) 2,102 140 2,232 2,917 214
Number of URLs found in the index (day) 17,382 365,239 290,359 280,635 1,642
Number of IPs that refer to domain (day) 1,314 123 1,761 2,188 165
Number of subnets that refer to domain (day) 942 115 1,283 1,611 146
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 4 x 2 4 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 4 x 16 7 x
Number of governmental and .gov - related domains that refer to domain (day) x x 2 x x
Number of government and .gov - related external backlinks that link to domain (day) x x 4 x x
The exact number of educational domains that refer to domain (day) 1 x 1 2 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 x 14 2 x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 2 1 0 2 1
The number of outgoing links for this domain (day) 2 3 0 2 2
Average number of internal links for domain (day) 23 11 26 24 23
Link Strength of Referring Domains (Content Popularity) (day) 37 30 44 53 33
Authority of Referring Domains (Content Popularity) (day) 43 25 55 29 30
TrustMetric value for domain (day) - Majestic metric 43 25 55 29 30

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
schwarzaufweiss - das Reisemagazin mit Hintergrund
Desktop speed score 49
Mobile speed score 40
Mobile usability score 66
Number of all page resources 156
Number of static page resources 44
Number of JS page resources 38
Number of styles (CSS) page resources 13
Total request weight 24 kb
HTML response weight 370 kb
CSS response weight 234 kb
Images response weight 2377 kb
JS response weight 2571 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.fener-reisen.de/norwegen/bilder/lofoten_landschaft.jpg
http://www.weltkulturerbe-online.info/deutschland/images/_DSC2178.MOV.Standbild001.jpg
http://connect.facebook.net/de_DE/all.js
Cache (mobile) by setting expiry date for
http://www.fener-reisen.de/norwegen/bilder/lofoten_landschaft.jpg
http://www.weltkulturerbe-online.info/deutschland/images/_DSC2178.MOV.Standbild001.jpg
http://connect.facebook.net/de_DE/all.js
Minify your CSS files (desktop)
http://schwarzaufweiss.de/css/zentral-11.css - 3.3KiB (14%)
http://schwarzaufweiss.de/SpryAssets/saw-home-accordion.css - 3.2KiB (79%)
http://schwarzaufweiss.de/SpryAssets/saw-home-accordion2.css - 3.2KiB (79%)
Minify your CSS files (mobile)
http://schwarzaufweiss.de/css/zentral-11.css - 3.3KiB (14%)
http://schwarzaufweiss.de/SpryAssets/saw-home-accordion.css - 3.2KiB (79%)
http://schwarzaufweiss.de/SpryAssets/saw-home-accordion2.css - 3.2KiB (79%)
Minify JavaScript files (desktop)
http://schwarzaufweiss.de/SpryAssets/SpryMenuBar.js - 7.5KiB (35%)
http://schwarzaufweiss.de/SpryAssets/SpryAccordion.js - 5KiB (32%)
https://www.schwarzaufweiss.de/js/jquery-eu-cookie-law-popup.js - 3KiB (35%)
Minify JavaScript files (mobile)
http://schwarzaufweiss.de/SpryAssets/SpryMenuBar.js - 7.5KiB (35%)
http://schwarzaufweiss.de/SpryAssets/SpryAccordion.js - 5KiB (32%)
https://www.schwarzaufweiss.de/js/jquery-eu-cookie-law-popup.js - 3KiB (35%)
Optimize image files (desktop)
http://schwarzaufweiss.de/kuwait/images/Fotolia_4139573_S.jpg - 176.7KiB (94%)
http://www.weltkulturerbe-online.info/deutschland/images/_DSC2178.MOV.Standbild001.jpg - 156.3KiB (76%)
http://schwarzaufweiss.de/celle-reisefuehrer/images/cellehaeslerhaus09475.jpg - 94.8KiB (67%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 437.
  • The competing domain fti.de has achieved a score of 700

Content

  • 183 Words / phrases were found at competitor "reise.idealo.de".
  • The word or combination of words with the worst "Count on Page" result is ferienwohnungen nordzypern (based first 10 subpages of the domain under investigation).
  • 209 words or phrases (two word combinations) were found on the main domain.
  • The competitor "reise.idealo.de" probably has a legal disclosure subpage.
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "209:189".

Social media

  • A link to Twitter has been found on the domain reise.idealo.de.
  • 60% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter Following for the competitor reise.idealo.de tweet account is 23 (since the last update).

Seo

  • This free report has been updated for the competitor reise.idealo.de on 2020-02-09.
  • The best position ever found for the competitor reise.idealo.de was 4 and it was found the keyword :keyword.
  • The competitor fti.de should get at least 320178 visitors from the search engine per month.
  • The competing websites have an average search engine position of 603015 in our rankings.
  • On average, the competitors get at least 1206030 visitors per month from the search engine.

Server

  • The competitor`s neckermann-reisen.ch size of the website should reach 25,900 pages.
  • It would be an advantage to compress the image at the competitor fti.de website: https://i.giatamedia.com/s.php?uid=183670&source=xml&size=320&cid=111321&file=iup_max_5232980_140304134126_2.jpg&iid=8849192&to=max in order to 6.2KiB kb.
  • The desktop version of the website reise.idealo.de had 83 points scored at Google Insights.
  • Title of the homepage for the main domain is schwarzaufweiss - das Reisemagazin mit Hintergrund .
  • The competitor ab-in-den-urlaub.de website could compress the JS file https://script.ioam.de/iam.js and save 715B kb (12%).